Navy Steel#34445F
Slate Blue#637081
Blue Gray#91A0AC
Pewter Teal#4F798A
Cloud Gray#A9B6BF
Palette direction

Cool Architectural Blue Color Palette

This palette translates the image’s cool, architectural mood into a restrained brand system built on deep navy, slate blue, and misted blue-gray. The result feels stable and modern while keeping enough softness for editorial layouts and clean digital interfaces.

MonochromaticTechcoolarchitecturalblue-graymodern
palette-preview.example
Tech color direction

Cool Architectural Blue Color Palette

This palette translates the image’s cool, architectural mood into a restrained brand system built on deep navy, slate blue, and misted blue-gray. The result feels stable and modern while keeping enough softness for editorial layouts and clean digital interfaces.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Navy Steel #34445F

9.8:1 Excellent

Logo Charcoal #11161D
on Blue Gray #91A0AC

6.8:1 Strong

Logo White #FFFFFF
on Slate Blue #637081

5.0:1 Strong

Logo Charcoal #11161D
on White #FFFFFF

18.2:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Tech Cool Architectural Blue Color Palette

The main colors stay within a narrow blue range, creating a calm and coherent system that feels deliberate rather than decorative. Their close tonal relationship gives the brand a unified, architectural presence across logos, buttons, and headlines.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Monochromatic
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Pewter Teal #4F798A
HeadlineUsed for main titles and key messages.Navy Steel #34445F
LinkUsed for links and interactive text.Pewter Teal #4F798A

Buttons

Primary Button
Contrast9.82:1AA
BackgroundNavy Steel #34445F
TextWhite #FFFFFF
Secondary Button
Contrast5.04:1AA
BackgroundSlate Blue #637081
TextWhite #FFFFFF
Outlined Button
Contrast9.82:1AA
BorderPewter Teal #4F798A
TextNavy Steel #34445F

Interface

TextDefault readable body text.Charcoal #11161D
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #11161D
IconSmall interface icons and marks.Pewter Teal #4F798A
BorderCards, inputs, and component borders.Cloud Gray #A9B6BF
DividerSubtle separators between content.Cloud Gray #A9B6BF
OutlineFocus rings and emphasis outlines.Cloud Gray #A9B6BF

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors stay within a narrow blue range, creating a calm and coherent system that feels deliberate rather than decorative. Their close tonal relationship gives the brand a unified, architectural presence across logos, buttons, and headlines.

PrimaryNavy Steel

RolesBtn Primary Bg, Btn Outlined Text, Headline

Navy Steel gives the brand its most authoritative anchor and performs well as the primary action color.

HEX#34445F
RGB52, 68, 95
HSL218, 29, 29
CMYK45, 28, 0, 63
SecondarySlate Blue

RolesBtn Secondary Bg

Slate Blue adds a softer mid-tone contrast that keeps the system approachable and usable in interfaces.

HEX#637081
RGB99, 112, 129
HSL214, 13, 45
CMYK23, 13, 0, 49
TertiaryBlue Gray

Blue Gray adds a lighter, more atmospheric note that supports headlines without overpowering the deeper tones.

HEX#91A0AC
RGB145, 160, 172
HSL207, 14, 62
CMYK16, 7, 0, 33

Support Colors

The remaining support colors extend the palette with muted blue-cyan and subdued smoke tones, adding UI flexibility without shifting the brand away from its calm blue structure. They stay quiet so the main blues continue to define recognition.

Pewter Teal

RolesIcon, Btn Outlined Border, Logo, Link

Pewter Teal introduces a controlled accent that works well for icons and outlined elements.

HEX#4F798A
RGB79, 121, 138
HSL197, 27, 43
CMYK43, 12, 0, 46
Cloud Gray

RolesBorder, Outline, Divider

Cloud Gray provides a faint structural tone that supports focus states, borders, and layered surfaces with minimal visual noise.

HEX#A9B6BF
RGB169, 182, 191
HSL205, 15, 71
CMYK12, 5, 0, 25

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F3F5F7
RGB243, 245, 247
HSL210, 20, 96
CMYK2, 1, 0, 3
Charcoal

RolesBg Dark, Text

HEX#11161D
RGB17, 22, 29
HSL215, 26, 9
CMYK41, 24, 0, 89

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy Steel",
            "hex": "#34445F",
            "role": "main",
            "cmyk": {
                "c": 45,
                "m": 28,
                "y": 0,
                "k": 63,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#637081",
            "role": "main",
            "cmyk": {
                "c": 23,
                "m": 13,
                "y": 0,
                "k": 49,
                "source": "colorfly"
            }
        },
        {
            "name": "Blue Gray",
            "hex": "#91A0AC",
            "role": "main",
            "cmyk": {
                "c": 16,
                "m": 7,
                "y": 0,
                "k": 33,
                "source": "colorfly"
            }
        },
        {
            "name": "Pewter Teal",
            "hex": "#4F798A",
            "role": "support",
            "cmyk": {
                "c": 43,
                "m": 12,
                "y": 0,
                "k": 46,
                "source": "colorfly"
            }
        },
        {
            "name": "Cloud Gray",
            "hex": "#A9B6BF",
            "role": "support",
            "cmyk": {
                "c": 12,
                "m": 5,
                "y": 0,
                "k": 25,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F3F5F7",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#11161D",
            "role": "neutral",
            "cmyk": {
                "c": 41,
                "m": 24,
                "y": 0,
                "k": 89,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy-steel: #34445F;
  --color-slate-blue: #637081;
  --color-blue-gray: #91A0AC;
  --color-pewter-teal: #4F798A;
  --color-cloud-gray: #A9B6BF;
  --color-white: #FFFFFF;
  --color-ivory: #F3F5F7;
  --color-charcoal: #11161D;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-btn-primary-bg: #34445F;
  --role-btn-outlined-text: #34445F;
  --role-headline: #34445F;
  --role-btn-secondary-bg: #637081;
  --role-icon: #4F798A;
  --role-btn-outlined-border: #4F798A;
  --role-logo: #4F798A;
  --role-link: #4F798A;
  --role-border: #A9B6BF;
  --role-outline: #A9B6BF;
  --role-divider: #A9B6BF;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #11161D;
  --role-text: #11161D;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy-steel": "#34445F",
    "slate-blue": "#637081",
    "blue-gray": "#91A0AC",
    "pewter-teal": "#4F798A",
    "cloud-gray": "#A9B6BF",
    "white": "#FFFFFF",
    "ivory": "#F3F5F7",
    "charcoal": "#11161D"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #34445F;
  --gradient-partner: #8F98A7;
  --gradient-accent: #4F798A;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #34445F;
  --gradient-text-b: #8F98A7;
  --gradient-text-c: #4F798A;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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