This palette channels an Alex Hormozi-inspired direct-response energy with bold orange authority, deep charcoal credibility, and sharp white space. The system feels built for high-conviction messaging, clear calls to action, and performance-driven digital experiences.
This palette channels an Alex Hormozi-inspired direct-response energy with bold orange authority, deep charcoal credibility, and sharp white space. The system feels built for high-conviction messaging, clear calls to action, and performance-driven digital experiences.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors pair a hot orange with a grounded charcoal for a direct, high-contrast system that feels decisive and commercially focused. White acts as a crisp third anchor, keeping the palette clean enough for dense information and aggressive conversion layouts.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors pair a hot orange with a grounded charcoal for a direct, high-contrast system that feels decisive and commercially focused. White acts as a crisp third anchor, keeping the palette clean enough for dense information and aggressive conversion layouts.
RolesLogo, Btn Primary Bg
Tangerine brings the unmistakable energy and urgency that makes the brand feel action-oriented and impossible to ignore.
#F25C05242, 92, 522, 96, 480, 62, 98, 5RolesHeadline, Link
Charcoal adds weight, authority, and a serious business tone that supports persuasive messaging without feeling flashy.
#1F1F1F31, 31, 310, 0, 120, 0, 0, 88RolesBg Light
White creates breathing room and keeps the interface crisp, allowing bold content and conversion elements to stand out clearly.
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0The support colors stay close to the core system by extending the orange-black contrast with quieter warm and cool undertones. They add hierarchy and usability without distracting from the primary direct-response aesthetic.
RolesBtn Secondary Bg, Btn Outlined Border
Burnt Orange reinforces the core energy while giving secondary actions a slightly deeper, more grounded emphasis.
#C94A03201, 74, 322, 97, 400, 63, 99, 21RolesIcon, Border
Slate softens the intensity of the main palette and provides practical structure for UI details and separation.
#6B7280107, 114, 128220, 9, 4616, 11, 0, 50Utility colors for backgrounds, text, borders, and balance.
RolesBtn Secondary Text, Btn Outlined Text
#F7F7F5247, 247, 24560, 11, 960, 0, 1, 3#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0RolesBg Dark, Divider, Outline, Text, Btn Primary Text
#11111117, 17, 170, 0, 70, 0, 0, 93Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-tangerine: #F25C05;
--color-charcoal: #1F1F1F;
--color-white: #FFFFFF;
--color-burnt-orange: #C94A03;
--color-slate: #6B7280;
--color-ivory: #F7F7F5;
--color-near-black: #111111;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #F25C05;
--role-btn-primary-bg: #F25C05;
--role-headline: #1F1F1F;
--role-link: #1F1F1F;
--role-bg-light: #FFFFFF;
--role-btn-secondary-bg: #C94A03;
--role-btn-outlined-border: #C94A03;
--role-icon: #6B7280;
--role-border: #6B7280;
--role-btn-secondary-text: #F7F7F5;
--role-btn-outlined-text: #F7F7F5;
--role-bg-dark: #111111;
--role-divider: #111111;
--role-outline: #111111;
--role-text: #111111;
--role-btn-primary-text: #111111;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"tangerine": "#F25C05",
"charcoal": "#1F1F1F",
"white": "#FFFFFF",
"burnt-orange": "#C94A03",
"slate": "#6B7280",
"ivory": "#F7F7F5",
"near-black": "#111111"
}