Amber#A65A2A
Cocoa#6B3F2A
Sage#8A9B78
Barley#B68A5A
Oak#7A5C4A
Palette direction

Bero Inspired Beverage Color Palette

This BERO-inspired palette blends beer-toned warmth with a sage green accent to widen the brand system without losing its crafted, premium feel. The amber, malt, and cocoa hues keep the identity grounded and appetizing, while sage and the quiet earth supports add freshness and balance for digital use.

AnalogousFood Beverageberobeer-inspiredcraft beverageamber
palette-preview.example
Food Beverage color direction

Bero Inspired Beverage Color Palette

This BERO-inspired palette blends beer-toned warmth with a sage green accent to widen the brand system without losing its crafted, premium feel. The amber, malt, and cocoa hues keep the identity grounded and appetizing, while sage and the quiet earth supports add freshness and balance for digital use.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Cocoa #6B3F2A8.9:1 Excellent
Logo Charcoal #1F1A17on Sage #8A9B785.8:1 Strong
Logo White #FFFFFFon Amber #A65A2A5.1:1 Strong
Logo Charcoal #1F1A17on White #FFFFFF17.2:1 Excellent
Icon color
BackgroundAmber#A65A2ATextWhite#FFFFFF
Primary Button5.10:1
AA

Best for the main action users should notice first.

BackgroundSage#8A9B78TextCharcoal#1F1A17
Secondary Button5.78:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextSage#8A9B78
Outlined Button2.98:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextCocoa#6B3F2A
Text Button8.86:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Bero Inspired Beverage Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBero Inspired Beverage Color PaletteFood Beverage brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine warm beer notes with a muted sage accent, creating a recognizable system that feels both crafted and contemporary. The palette keeps enough tonal contrast for clear hierarchy while staying anchored in a premium beverage mood.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Amber #A65A2A
HeadlineUsed for main titles and key messages.Cocoa #6B3F2A
LinkUsed for links and interactive text.Cocoa #6B3F2A

Buttons

Primary Button
BackgroundAmber #A65A2A
TextWhite #FFFFFF
Secondary Button
BackgroundSage #8A9B78
TextCharcoal #1F1A17
Outlined Button
BackgroundSage #8A9B78
TextSage #8A9B78

Interface

TextDefault readable body text.Charcoal #1F1A17
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #1F1A17
IconSmall interface icons and marks.Barley #B68A5A
BorderCards, inputs, and component borders.Barley #B68A5A
DividerSubtle separators between content.Oak #7A5C4A
OutlineFocus rings and emphasis outlines.Oak #7A5C4A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine warm beer notes with a muted sage accent, creating a recognizable system that feels both crafted and contemporary. The palette keeps enough tonal contrast for clear hierarchy while staying anchored in a premium beverage mood.

PrimaryAmber

RolesLogo, Btn Primary Bg

Amber carries the strongest poured-glass energy and gives the brand its most immediate warmth and recognition.

HEX#A65A2A
RGB166, 90, 42
HSL23, 60, 41
CMYK0, 46, 75, 35
SecondaryCocoa

RolesLink, Headline

Cocoa adds depth and editorial seriousness, making it effective for links and strong headline treatment.

HEX#6B3F2A
RGB107, 63, 42
HSL19, 44, 29
CMYK0, 41, 61, 58
TertiarySage

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Sage introduces a calmer botanical counterpoint that freshens the palette and gives outlined and secondary UI elements a clear, distinct voice.

HEX#8A9B78
RGB138, 155, 120
HSL89, 15, 54
CMYK11, 0, 23, 39

Support Colors

The support colors extend the warm core with muted, earthy notes that keep the interface balanced and usable. They remain subordinate to the main colors while helping with structure, separation, and subtle interface detail.

Barley

RolesIcon, Border

Barley softens the system with a grain-like warmth that works well for icons and understated borders.

HEX#B68A5A
RGB182, 138, 90
HSL31, 39, 53
CMYK0, 24, 51, 29
Oak

RolesDivider, Outline

Oak adds a restrained woody tone that helps dividers and outlines feel natural and grounded.

HEX#7A5C4A
RGB122, 92, 74
HSL23, 24, 38
CMYK0, 25, 39, 52

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F4EFE6
RGB244, 239, 230
HSL39, 39, 93
CMYK0, 2, 6, 4
Charcoal

RolesBg Dark, Text, Btn Secondary Text

HEX#1F1A17
RGB31, 26, 23
HSL23, 15, 11
CMYK0, 16, 26, 88

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-amber: #A65A2A;
  --color-cocoa: #6B3F2A;
  --color-sage: #8A9B78;
  --color-barley: #B68A5A;
  --color-oak: #7A5C4A;
  --color-white: #FFFFFF;
  --color-ivory: #F4EFE6;
  --color-charcoal: #1F1A17;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #A65A2A;
  --role-btn-primary-bg: #A65A2A;
  --role-link: #6B3F2A;
  --role-headline: #6B3F2A;
  --role-btn-secondary-bg: #8A9B78;
  --role-btn-outlined-border: #8A9B78;
  --role-btn-outlined-text: #8A9B78;
  --role-icon: #B68A5A;
  --role-border: #B68A5A;
  --role-divider: #7A5C4A;
  --role-outline: #7A5C4A;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #1F1A17;
  --role-text: #1F1A17;
  --role-btn-secondary-text: #1F1A17;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "amber": "#A65A2A",
    "cocoa": "#6B3F2A",
    "sage": "#8A9B78",
    "barley": "#B68A5A",
    "oak": "#7A5C4A",
    "white": "#FFFFFF",
    "ivory": "#F4EFE6",
    "charcoal": "#1F1A17"
}
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