Burgundy Orchid#7A2E6F
Electric Berry#C63AA0
Midnight Mulberry#4A295B
Dusty Rose Veil#D98AB5
Muted Amethyst#8D6AAE
Palette direction

Berry Plum Editorial Color Palette

This palette turns the image’s layered berry, plum, and mauve stacks into a cohesive brand system with a refined, editorial feel. The darker violet anchor adds structure while the brighter magenta and soft rose tones keep the palette energetic and highly recognizable.

AnalogousFashion Beautyberryplummauvemagenta
palette-preview.example
Fashion Beauty color direction

Berry Plum Editorial Color Palette

This palette turns the image’s layered berry, plum, and mauve stacks into a cohesive brand system with a refined, editorial feel. The darker violet anchor adds structure while the brighter magenta and soft rose tones keep the palette energetic and highly recognizable.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Midnight Mulberry #4A295B11.9:1 Excellent
Logo Pure White #FFFFFFon Electric Berry #C63AA04.7:1 Strong
Logo Ink Noir #1A1320on Pure White #FFFFFF18.1:1 Excellent
Logo Ink Noir #1A1320on Dusty Rose Veil #D98AB57.1:1 Excellent
Icon color
BackgroundElectric Berry#C63AA0TextPure White#FFFFFF
Primary Button4.65:1
AA

Best for the main action users should notice first.

BackgroundBurgundy Orchid#7A2E6FTextPure White#FFFFFF
Secondary Button8.58:1
AAA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextMidnight Mulberry#4A295B
Outlined Button11.94:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextBurgundy Orchid#7A2E6F
Text Button8.58:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Berry Plum Editorial Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBerry Plum Editorial Color PaletteFashion Beauty brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors stay within a berry-to-plum range, creating a coherent identity that feels intentional, glamorous, and easy to recognize across print and digital touchpoints. The contrast comes from value shifts rather than hue conflict, so

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Burgundy Orchid #7A2E6F
HeadlineUsed for main titles and key messages.Electric Berry #C63AA0
LinkUsed for links and interactive text.Burgundy Orchid #7A2E6F

Buttons

Primary Button
BackgroundElectric Berry #C63AA0
TextPure White #FFFFFF
Secondary Button
BackgroundBurgundy Orchid #7A2E6F
TextPure White #FFFFFF
Outlined Button
BackgroundMidnight Mulberry #4A295B
TextMidnight Mulberry #4A295B

Interface

TextDefault readable body text.Ink Noir #1A1320
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Ink Noir #1A1320
IconSmall interface icons and marks.Dusty Rose Veil #D98AB5
BorderCards, inputs, and component borders.Dusty Rose Veil #D98AB5
DividerSubtle separators between content.Muted Amethyst #8D6AAE
OutlineFocus rings and emphasis outlines.Muted Amethyst #8D6AAE

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors stay within a berry-to-plum range, creating a coherent identity that feels intentional, glamorous, and easy to recognize across print and digital touchpoints. The contrast comes from value shifts rather than hue conflict, so

PrimaryBurgundy Orchid

RolesLogo, Link, Btn Secondary Bg

A grounded orchid plum that gives the brand a distinctive signature and strong visual authority.

HEX#7A2E6F
RGB122, 46, 111
HSL309, 45, 33
CMYK0, 62, 9, 52
SecondaryElectric Berry

RolesBtn Primary Bg, Headline

A vivid berry magenta that brings energy, modernity, and immediate shelf appeal to calls to action.

HEX#C63AA0
RGB198, 58, 160
HSL316, 55, 50
CMYK0, 71, 19, 22
TertiaryMidnight Mulberry

RolesBtn Outlined Border, Btn Outlined Text

A deep mulberry violet that supports structure and premium contrast without overpowering the brighter accents.

HEX#4A295B
RGB74, 41, 91
HSL280, 38, 26
CMYK19, 55, 0, 64

Support Colors

These accents extend the berry family with softer tonal bridges and a cooler balancing note, helping layouts feel layered rather than repetitive. They stay subordinate to the mains

Dusty Rose Veil

RolesIcon, Border

A softened rose accent that lightens interfaces and adds a polished, feminine transition between bold tones and neutrals.

HEX#D98AB5
RGB217, 138, 181
HSL327, 51, 70
CMYK0, 36, 17, 15
Muted Amethyst

RolesDivider, Outline

A restrained amethyst that reinforces the palette’s violet core while providing gentle separation in UI details.

HEX#8D6AAE
RGB141, 106, 174
HSL271, 30, 55
CMYK19, 39, 0, 32

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Porcelain Blush
HEX#F5F0F4
RGB245, 240, 244
HSL312, 20, 95
CMYK0, 2, 0, 4
Ink Noir

RolesBg Dark, Text

HEX#1A1320
RGB26, 19, 32
HSL272, 25, 10
CMYK19, 41, 0, 87

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-burgundy-orchid: #7A2E6F;
  --color-electric-berry: #C63AA0;
  --color-midnight-mulberry: #4A295B;
  --color-dusty-rose-veil: #D98AB5;
  --color-muted-amethyst: #8D6AAE;
  --color-pure-white: #FFFFFF;
  --color-porcelain-blush: #F5F0F4;
  --color-ink-noir: #1A1320;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #7A2E6F;
  --role-link: #7A2E6F;
  --role-btn-secondary-bg: #7A2E6F;
  --role-btn-primary-bg: #C63AA0;
  --role-headline: #C63AA0;
  --role-btn-outlined-border: #4A295B;
  --role-btn-outlined-text: #4A295B;
  --role-icon: #D98AB5;
  --role-border: #D98AB5;
  --role-divider: #8D6AAE;
  --role-outline: #8D6AAE;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #1A1320;
  --role-text: #1A1320;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "burgundy-orchid": "#7A2E6F",
    "electric-berry": "#C63AA0",
    "midnight-mulberry": "#4A295B",
    "dusty-rose-veil": "#D98AB5",
    "muted-amethyst": "#8D6AAE",
    "pure-white": "#FFFFFF",
    "porcelain-blush": "#F5F0F4",
    "ink-noir": "#1A1320"
}
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