Black White Earth Tone Palette for Luxury and Minimalist Branding

Black White Earth Color Palette

This palette draws inspiration from the bold and clean black and white contrast of the image, complemented by warm and natural earth tones to create a grounded, sophisticated, and timeless brand identity system. The main colors create strong visual impact and recognition, while the support colors add warmth and subtlety for balance. The neutral colors ensure excellent readability and interface flexibility.

MonochromaticLuxury And Lifestyleblackwhiteearth tonesminimalist

Main (Brand) Colors

The main colors combine classic black and white for high contrast and strong brand recognition, paired with a warm medium brown to add natural depth and soften the palette's starkness.

PrimaryBlack

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Black provides authoritative contrast and timeless sophistication, anchoring the palette with strong visual weight.

HEX#000000

RGB0, 0, 0

HSL0, 0, 0

CMYK0, 0, 0, 100

SecondaryWhite

RolesBg Light

White delivers clarity and neutrality, ensuring readable content and a clean interface background.

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

TertiarySaddle Brown

RolesBtn Secondary Bg, Headline

Saddle Brown introduces a warm, organic tone that complements black and white with natural richness and subtle elegance.

HEX#8B5E3C

RGB139, 94, 60

HSL26, 40, 39

CMYK0, 32, 57, 45

Support Colors

The support colors extend the palette with soft complementary hues that add subtle highlights and secondary accents without overpowering the main colors.

Khaki

RolesIcon, Border, Divider, Outline

Khaki offers a soft, muted earth tone that harmonizes with Saddle Brown and balances the palette's contrast with gentle warmth.

HEX#C9B89F

RGB201, 184, 159

HSL36, 28, 71

CMYK0, 8, 21, 21

Granite Gray

Granite Gray provides a subdued dark neutral to support textural depth and layering without competing with the core colors.

HEX#5C5145

RGB92, 81, 69

HSL31, 14, 32

CMYK0, 12, 25, 64

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBtn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

RolesBg Dark

HEX#F7F4EF

RGB247, 244, 239

HSL38, 33, 95

CMYK0, 1, 3, 3

Dark Charcoal

RolesText

HEX#1C1C1C

RGB28, 28, 28

HSL0, 0, 11

CMYK0, 0, 0, 89

COLORFLY_PALETTE_V2 { "format": "colorfly_palette_v2", "source": "colorfly.design", "colors": [ { "name": "Black", "hex": "#000000", "role": "main", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 100, "source": "colorfly" } }, { "name": "White", "hex": "#FFFFFF", "role": "main", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 0, "source": "colorfly" } }, { "name": "Saddle Brown", "hex": "#8B5E3C", "role": "main", "cmyk": { "c": 0, "m": 32, "y": 57, "k": 45, "source": "colorfly" } }, { "name": "Khaki", "hex": "#C9B89F", "role": "support", "cmyk": { "c": 0, "m": 8, "y": 21, "k": 21, "source": "colorfly" } }, { "name": "Granite Gray", "hex": "#5C5145", "role": "support", "cmyk": { "c": 0, "m": 12, "y": 25, "k": 64, "source": "colorfly" } }, { "name": "White", "hex": "#FFFFFF", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 0, "source": "colorfly" } }, { "name": "Ivory", "hex": "#F7F4EF", "role": "neutral", "cmyk": { "c": 0, "m": 1, "y": 3, "k": 3, "source": "colorfly" } }, { "name": "Dark Charcoal", "hex": "#1C1C1C", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 89, "source": "colorfly" } } ] } END_COLORFLY_PALETTE

:root { --color-black: #000000; --color-white: #FFFFFF; --color-saddle-brown: #8B5E3C; --color-khaki: #C9B89F; --color-granite-gray: #5C5145; --color-ivory: #F7F4EF; --color-dark-charcoal: #1C1C1C; }

:root { --role-logo: #000000; --role-link: #000000; --role-btn-primary-bg: #000000; --role-btn-outlined-border: #000000; --role-btn-outlined-text: #000000; --role-bg-light: #FFFFFF; --role-btn-secondary-bg: #8B5E3C; --role-headline: #8B5E3C; --role-icon: #C9B89F; --role-border: #C9B89F; --role-divider: #C9B89F; --role-outline: #C9B89F; --role-btn-primary-text: #FFFFFF; --role-btn-secondary-text: #FFFFFF; --role-bg-dark: #F7F4EF; --role-text: #1C1C1C; }

<div class="colorfly-moving-gradient-bg"> <span class="colorfly-gradient-spark" aria-hidden="true"></span> <div> <small>Motion gradient</small> <h2>Gradient background</h2> <p>A moving brand gradient built from your palette.</p> </div> </div> <style> .colorfly-moving-gradient-bg { --gradient-anchor: #000000; --gradient-partner: #737373; --gradient-accent: #C9B89F; --gradient-text: #FFFFFF; position: relative; display: grid; place-items: center; min-height: 340px; overflow: hidden; padding: 42px; color: var(--gradient-text); border-radius: 28px; background: radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%), radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%), linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor)); background-size: 160% 160%, 180% 180%, 240% 240%; animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg > div { position: relative; z-index: 1; max-width: 640px; text-align: center; } .colorfly-moving-gradient-bg::before, .colorfly-moving-gradient-bg::after, .colorfly-gradient-spark { content: ""; position: absolute; z-index: 0; aspect-ratio: 1; border-radius: 50%; pointer-events: none; mix-blend-mode: screen; } .colorfly-moving-gradient-bg::before { left: -10%; top: -18%; width: min(520px, 72%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%), radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%); opacity: .86; animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg::after { right: -12%; bottom: -24%; width: min(620px, 82%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%), radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%); opacity: .78; animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-spark { left: 42%; top: 44%; width: min(360px, 54%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%); opacity: .46; animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite; } @keyframes colorfly-gradient-bg { 0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; } 18% { background-position: 44% 88%, 58% 12%, 34% 22%; } 39% { background-position: 86% 38%, 18% 74%, 86% 64%; } 63% { background-position: 26% 16%, 84% 92%, 42% 100%; } 82% { background-position: 68% 68%, 32% 30%, 100% 34%; } } @keyframes colorfly-gradient-orb-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 22% { transform: translate3d(78%, 22%, 0) scale(1.12); } 47% { transform: translate3d(44%, 86%, 0) scale(.92); } 72% { transform: translate3d(112%, 56%, 0) scale(1.2); } } @keyframes colorfly-gradient-orb-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); } 19% { transform: translate3d(-48%, -18%, 0) scale(.9); } 53% { transform: translate3d(-92%, -62%, 0) scale(1.14); } 79% { transform: translate3d(-22%, -86%, 0) scale(.98); } } @keyframes colorfly-gradient-spark { 0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); } 28% { transform: translate3d(52%, -34%, 0) scale(1.08); } 58% { transform: translate3d(-44%, 38%, 0) scale(.96); } 84% { transform: translate3d(20%, 28%, 0) scale(1.18); } } </style>

<div class="colorfly-gradient-text-card"> <small>Gradient type</small> <h2>Gradient on text</h2> <p>A moving text gradient built from your palette.</p> </div> <style> .colorfly-gradient-text-card { --gradient-text-a: #000000; --gradient-text-b: #737373; --gradient-text-c: #6D6356; position: relative; display: grid; place-items: center; min-height: 310px; overflow: hidden; padding: 42px; text-align: center; border-radius: 28px; background: radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%), linear-gradient(135deg, #fff, #fbfbfd); } .colorfly-gradient-text-card::before, .colorfly-gradient-text-card::after { content: ""; position: absolute; pointer-events: none; border-radius: 50%; filter: blur(2px); } .colorfly-gradient-text-card::before { left: 9%; top: 15%; width: min(330px, 48%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%); animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite; } .colorfly-gradient-text-card::after { right: 7%; bottom: 6%; width: min(360px, 52%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%); animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-text-card small, .colorfly-gradient-text-card p { position: relative; z-index: 1; color: #65616d; } .colorfly-gradient-text-card h2 { position: relative; z-index: 1; margin: 10px 0 12px; color: transparent; font-size: clamp(42px, 8vw, 96px); line-height: .92; background: radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%), radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%), linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a)); background-size: 220% 220%, 240% 240%, 280% 100%; -webkit-background-clip: text; background-clip: text; animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite; } @keyframes colorfly-gradient-text-shift { 0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; } 27% { background-position: 78% 18%, 28% 82%, 42% 50%; } 61% { background-position: 36% 92%, 86% 24%, 100% 50%; } 84% { background-position: 92% 48%, 18% 40%, 58% 50%; } } @keyframes colorfly-gradient-text-glow-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(.92); } 42% { transform: translate3d(80%, 32%, 0) scale(1.12); } 72% { transform: translate3d(28%, 86%, 0) scale(.98); } } @keyframes colorfly-gradient-text-glow-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 36% { transform: translate3d(-62%, -18%, 0) scale(.9); } 76% { transform: translate3d(-36%, -78%, 0) scale(1.12); } } </style>

Black White Earth Color Palette

Black White Earth Color Palette

Gradients

Color Roles and Usage Map

Brand identity

Buttons

Interface

Print Color Values

Palette Colors

Main (Brand) Colors

Support Colors

Neutral Colors

Export and Handoff

Export logo in seconds

Color tokens

Role tokens

JSON

Moving gradient background

Moving gradient text

Build your first color system

Palette workspace

Black White Earth Color Palette

Gradients

Color Roles and Usage Map

Brand identity

Buttons

Interface

Print Color Values

Palette Colors

Main (Brand) Colors

Support Colors

Neutral Colors

Export and Handoff

Export logo in seconds

Color tokens

Role tokens

JSON

Moving gradient background

Moving gradient text

Build your first color system