Blueberry Blue#4B5D9A
Moss Green#789262
Deep Slate Blue#33507E
Soft Sage#A1B490
Dusty Cornflower#7A94C0
Palette direction

Blueberry Nature Freshness Color Palette

This palette draws inspiration from the rich blues and greens of the blueberries and leaves in the image, creating a fresh and trustworthy color system ideal for natural, fresh, and wholesome brand identities. It combines harmonious blue tones with subtle green accents and balanced neutral shades for versatility in digital and print.

CustomFood Beveragebluegreennaturalfresh
palette-preview.example
Food Beverage color direction

Blueberry Nature Freshness Color Palette

This palette draws inspiration from the rich blues and greens of the blueberries and leaves in the image, creating a fresh and trustworthy color system ideal for natural, fresh, and wholesome brand identities. It combines harmonious blue tones with subtle green accents and balanced neutral shades for versatility in digital and print.

Explore the color systemView examplesGuidelines8 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Pure White #FFFFFF
on Deep Slate Blue #33507E

8.1:1 Excellent

Logo Charcoal Navy #20293B
on Pure White #FFFFFF

14.6:1 Excellent

Logo Charcoal Navy #20293B
on Soft Sage #A1B490

6.6:1 Strong

Logo Charcoal Navy #20293B
on Dusty Cornflower #7A94C0

4.7:1 Strong
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Food Beverage Blueberry Nature Freshness Color Palette

The main colors are close blue and blue-green hues reflecting the blueberry and leaf colors, providing a cohesive and recognizable natural color system.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Custom
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Blueberry Blue #4B5D9A
HeadlineUsed for main titles and key messages.Blueberry Blue #4B5D9A
LinkUsed for links and interactive text.Blueberry Blue #4B5D9A

Buttons

Primary Button
Contrast6.30:1AA
BackgroundBlueberry Blue #4B5D9A
TextPure White #FFFFFF
Secondary Button
Contrast4.22:1Large text
BackgroundMoss Green #789262
TextCharcoal Navy #20293B
Outlined Button
Contrast3.45:1Large text
BorderMoss Green #789262
TextMoss Green #789262

Interface

TextDefault readable body text.Charcoal Navy #20293B
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Alabaster #F2F4F7
IconSmall interface icons and marks.Soft Sage #A1B490
BorderCards, inputs, and component borders.Soft Sage #A1B490
DividerSubtle separators between content.Soft Sage #A1B490
OutlineFocus rings and emphasis outlines.Soft Sage #A1B490

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
Blueberry BlueMain color - #4B5D9A
Calculated CMYK
Moss GreenMain color - #789262
Calculated CMYK
Deep Slate BlueMain color - #33507E
Calculated CMYK
Soft SageSupport color - #A1B490
Calculated CMYK
Dusty CornflowerSupport color - #7A94C0
Calculated CMYK
Pure WhiteNeutral color - #FFFFFF
Calculated CMYK
AlabasterNeutral color - #F2F4F7
Calculated CMYK
Charcoal NavyNeutral color - #20293B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors are close blue and blue-green hues reflecting the blueberry and leaf colors, providing a cohesive and recognizable natural color system.

PrimaryBlueberry Blue

RolesLogo, Link, Btn Primary Bg, Headline

Blueberry Blue evokes freshness and reliability, anchoring the palette with a deep vibrant blue akin to ripe blueberries.

HEX#4B5D9A
RGB75, 93, 154
HSL226, 34, 45
CMYK51, 40, 0, 40
SecondaryMoss Green

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Moss Green provides a grounded natural accent representing the leaf, balancing the blues with an organic tone.

HEX#789262
RGB120, 146, 98
HSL93, 20, 48
CMYK18, 0, 33, 43
TertiaryDeep Slate Blue

Deep Slate Blue enriches the palette as a darker complementary blue for smaller elements and text emphasis.

HEX#33507E
RGB51, 80, 126
HSL217, 42, 35
CMYK60, 37, 0, 51

Support Colors

Support colors extend the palette with softer variants and complementary tones to ensure versatility without overpowering the main colors.

Soft Sage

RolesIcon, Border, Divider, Outline

Soft Sage softly reinforces the green tones as subtle accents for interface elements and decorative borders.

HEX#A1B490
RGB161, 180, 144
HSL92, 19, 64
CMYK11, 0, 20, 29
Dusty Cornflower

Dusty Cornflower adds a lighter blue variation for headlines and highlights, complementing the stronger main blues.

HEX#7A94C0
RGB122, 148, 192
HSL218, 36, 62
CMYK36, 23, 0, 25

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Alabaster

RolesBg Dark

HEX#F2F4F7
RGB242, 244, 247
HSL216, 24, 96
CMYK2, 1, 0, 3
Charcoal Navy

RolesText, Btn Secondary Text

HEX#20293B
RGB32, 41, 59
HSL220, 30, 18
CMYK46, 31, 0, 77

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Blueberry Blue",
            "hex": "#4B5D9A",
            "role": "main",
            "cmyk": {
                "c": 51,
                "m": 40,
                "y": 0,
                "k": 40,
                "source": "colorfly"
            }
        },
        {
            "name": "Moss Green",
            "hex": "#789262",
            "role": "main",
            "cmyk": {
                "c": 18,
                "m": 0,
                "y": 33,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Deep Slate Blue",
            "hex": "#33507E",
            "role": "main",
            "cmyk": {
                "c": 60,
                "m": 37,
                "y": 0,
                "k": 51,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Sage",
            "hex": "#A1B490",
            "role": "support",
            "cmyk": {
                "c": 11,
                "m": 0,
                "y": 20,
                "k": 29,
                "source": "colorfly"
            }
        },
        {
            "name": "Dusty Cornflower",
            "hex": "#7A94C0",
            "role": "support",
            "cmyk": {
                "c": 36,
                "m": 23,
                "y": 0,
                "k": 25,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Alabaster",
            "hex": "#F2F4F7",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Navy",
            "hex": "#20293B",
            "role": "neutral",
            "cmyk": {
                "c": 46,
                "m": 31,
                "y": 0,
                "k": 77,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-blueberry-blue: #4B5D9A;
  --color-moss-green: #789262;
  --color-deep-slate-blue: #33507E;
  --color-soft-sage: #A1B490;
  --color-dusty-cornflower: #7A94C0;
  --color-pure-white: #FFFFFF;
  --color-alabaster: #F2F4F7;
  --color-charcoal-navy: #20293B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #4B5D9A;
  --role-link: #4B5D9A;
  --role-btn-primary-bg: #4B5D9A;
  --role-headline: #4B5D9A;
  --role-btn-secondary-bg: #789262;
  --role-btn-outlined-border: #789262;
  --role-btn-outlined-text: #789262;
  --role-icon: #A1B490;
  --role-border: #A1B490;
  --role-divider: #A1B490;
  --role-outline: #A1B490;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F2F4F7;
  --role-text: #20293B;
  --role-btn-secondary-text: #20293B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "blueberry-blue": "#4B5D9A",
    "moss-green": "#789262",
    "deep-slate-blue": "#33507E",
    "soft-sage": "#A1B490",
    "dusty-cornflower": "#7A94C0",
    "pure-white": "#FFFFFF",
    "alabaster": "#F2F4F7",
    "charcoal-navy": "#20293B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #4B5D9A;
  --gradient-partner: #9CA6C7;
  --gradient-accent: #A1B490;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #4B5D9A;
  --gradient-text-b: #9CA6C7;
  --gradient-text-c: #A1B490;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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