Royal Blue#0057D9
Crimson Red#D93030
Soft Sky Blue#A7C1F2
Muted Brick Red#BC4646
Palette direction

Bold Red Blue Color Palette

This palette is inspired by the vibrant and bold red and blue colors dominating the image, enhanced with soft support hues and grounded by strong neutrals for versatile brand usage.

CustomConstructionredblueboldindustrial
palette-preview.example
Construction color direction

Bold Red Blue Color Palette

This palette is inspired by the vibrant and bold red and blue colors dominating the image, enhanced with soft support hues and grounded by strong neutrals for versatile brand usage.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Royal Blue #0057D96.2:1 Strong
Logo Pure White #FFFFFFon Crimson Red #D930304.8:1 Strong
Logo Charcoal Black #1C1C1Con Pure White #FFFFFF17.0:1 Excellent
Logo Charcoal Black #1C1C1Con Soft Sky Blue #A7C1F29.4:1 Excellent
Icon color
BackgroundRoyal Blue#0057D9TextPure White#FFFFFF
Primary Button6.24:1
AA

Best for the main action users should notice first.

BackgroundCrimson Red#D93030TextPure White#FFFFFF
Secondary Button4.76:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextRoyal Blue#0057D9
Outlined Button6.24:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextRoyal Blue#0057D9
Text Button6.24:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsCustom color relationship
9:41Bold Red Blue Color Palette Color role balance
Custom system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBold Red Blue Color PaletteConstruction brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors provide a strong complementary contrast between a vivid blue and a dynamic red, establishing a bold and energetic visual identity that commands attention.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Royal Blue #0057D9
HeadlineUsed for main titles and key messages.Royal Blue #0057D9
LinkUsed for links and interactive text.Royal Blue #0057D9

Buttons

Primary Button
BackgroundRoyal Blue #0057D9
TextPure White #FFFFFF
Secondary Button
BackgroundCrimson Red #D93030
TextPure White #FFFFFF
Outlined Button
BackgroundRoyal Blue #0057D9
TextRoyal Blue #0057D9

Interface

TextDefault readable body text.Charcoal Black #1C1C1C
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Charcoal Black #1C1C1C
IconSmall interface icons and marks.Soft Sky Blue #A7C1F2
BorderCards, inputs, and component borders.Soft Sky Blue #A7C1F2
DividerSubtle separators between content.Soft Sky Blue #A7C1F2
OutlineFocus rings and emphasis outlines.Soft Sky Blue #A7C1F2

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors provide a strong complementary contrast between a vivid blue and a dynamic red, establishing a bold and energetic visual identity that commands attention.

PrimaryRoyal Blue

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

Royal Blue conveys reliability, professionalism, and trust, making it an excellent base for brand recognition.

HEX#0057D9
RGB0, 87, 217
HSL216, 100, 43
CMYK100, 60, 0, 15
SecondaryCrimson Red

RolesBtn Secondary Bg

Crimson Red adds energy, urgency, and a sense of boldness, complementing Royal Blue with a striking contrast.

HEX#D93030
RGB217, 48, 48
HSL0, 69, 52
CMYK0, 78, 78, 15

Support Colors

The support colors extend the main palette by softening the intensity with muted complementary and neutral shades, enabling more flexible and balanced design applications.

Soft Sky Blue

RolesIcon, Border, Divider, Outline

Soft Sky Blue complements Royal Blue by providing a lighter tone, useful for subtle accents and UI elements.

HEX#A7C1F2
RGB167, 193, 242
HSL219, 74, 80
CMYK31, 20, 0, 5
Muted Brick Red

Muted Brick Red supports Crimson Red by offering a less intense shade for secondary supporting elements and overlays.

HEX#BC4646
RGB188, 70, 70
HSL0, 47, 51
CMYK0, 63, 63, 26

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray
HEX#F1F1F1
RGB241, 241, 241
HSL0, 0, 95
CMYK0, 0, 0, 5
Charcoal Black

RolesBg Dark, Text

HEX#1C1C1C
RGB28, 28, 28
HSL0, 0, 11
CMYK0, 0, 0, 89

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-royal-blue: #0057D9;
  --color-crimson-red: #D93030;
  --color-soft-sky-blue: #A7C1F2;
  --color-muted-brick-red: #BC4646;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #F1F1F1;
  --color-charcoal-black: #1C1C1C;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0057D9;
  --role-link: #0057D9;
  --role-btn-primary-bg: #0057D9;
  --role-btn-outlined-border: #0057D9;
  --role-btn-outlined-text: #0057D9;
  --role-headline: #0057D9;
  --role-btn-secondary-bg: #D93030;
  --role-icon: #A7C1F2;
  --role-border: #A7C1F2;
  --role-divider: #A7C1F2;
  --role-outline: #A7C1F2;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #1C1C1C;
  --role-text: #1C1C1C;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "royal-blue": "#0057D9",
    "crimson-red": "#D93030",
    "soft-sky-blue": "#A7C1F2",
    "muted-brick-red": "#BC4646",
    "pure-white": "#FFFFFF",
    "light-gray": "#F1F1F1",
    "charcoal-black": "#1C1C1C"
}
Press Space to load new palette