Bordeaux#581c2a
Wine#7b2a3a
Muted Berry#9b5164
Slate Plum#5e4b51
Palette direction

Bordeaux Wine Premium Color Palette

This elegant and premium perfume brand palette centers on a rich Bordeaux wine color combined with soft complementary accents and balanced neutrals, creating a sophisticated and recognizable visual identity.

MonochromaticLuxury And Lifestylebordeauxwineelegantpremium
palette-preview.example
Luxury And Lifestyle color direction

Bordeaux Wine Premium Color Palette

This elegant and premium perfume brand palette centers on a rich Bordeaux wine color combined with soft complementary accents and balanced neutrals, creating a sophisticated and recognizable visual identity.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Ivory White #FFFFFFon Bordeaux #581C2A13.0:1 Excellent
Logo Ivory White #FFFFFFon Muted Berry #9B51645.6:1 Strong
Logo Charcoal #2C1F23on Ivory White #FFFFFF15.8:1 Excellent
Icon color
BackgroundBordeaux#581c2aTextIvory White#ffffff
Primary Button13.01:1
AAA

Best for the main action users should notice first.

BackgroundWine#7b2a3aTextIvory White#ffffff
Secondary Button9.40:1
AAA

Useful for softer choices and secondary paths.

BackgroundIvory White#ffffffTextBordeaux#581c2a
Outlined Button13.01:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundIvory White#ffffffTextBordeaux#581c2a
Text Button13.01:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsMonochromatic color relationship
9:41Bordeaux Wine Premium Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBordeaux Wine Premium Color PaletteLuxury And Lifestyle brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main palette combines a deep Bordeaux with rich wine tones and a muted berry shade to form an elegant and harmonious color system ideal for a premium perfume brand.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Bordeaux #581c2a
HeadlineUsed for main titles and key messages.Wine #7b2a3a
LinkUsed for links and interactive text.Bordeaux #581c2a

Buttons

Primary Button
BackgroundBordeaux #581c2a
TextIvory White #ffffff
Secondary Button
BackgroundWine #7b2a3a
TextIvory White #ffffff
Outlined Button
BackgroundBordeaux #581c2a
TextBordeaux #581c2a

Interface

TextDefault readable body text.Charcoal #2c1f23
Bg LightLight page or section background.Ivory White #ffffff
Bg DarkDark page or section background.Alabaster #f5f2f0
IconSmall interface icons and marks.Slate Plum #5e4b51
BorderCards, inputs, and component borders.Slate Plum #5e4b51
DividerSubtle separators between content.Slate Plum #5e4b51
OutlineFocus rings and emphasis outlines.Slate Plum #5e4b51

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main palette combines a deep Bordeaux with rich wine tones and a muted berry shade to form an elegant and harmonious color system ideal for a premium perfume brand.

PrimaryBordeaux

RolesLogo, Btn Primary Bg, Link, Btn Outlined Border, Btn Outlined Text

Bordeaux is a luxurious deep red that evokes sophistication and passion, making it a perfect signature for a premium perfume brand.

HEX#581c2a
RGB88, 28, 42
HSL346, 52, 23
CMYK0, 68, 52, 65
SecondaryWine

RolesHeadline, Btn Secondary Bg

Wine adds depth and warmth as a secondary color, enhancing the brand's rich, elegant character.

HEX#7b2a3a
RGB123, 42, 58
HSL348, 49, 32
CMYK0, 66, 53, 52
TertiaryMuted Berry

Muted Berry brings softness and subtle contrast, supporting the main reds without overpowering them.

HEX#9b5164
RGB155, 81, 100
HSL345, 31, 46
CMYK0, 48, 35, 39

Support Colors

The support colors extend the main palette with gentle, dusky hues that reinforce the luxurious atmosphere while maintaining visual hierarchy.

Slate Plum

RolesIcon, Border, Divider, Outline

Slate Plum complements the reds delicately, providing understated accents that balance the intensity of the main colors.

HEX#5e4b51
RGB94, 75, 81
HSL341, 11, 33
CMYK0, 20, 14, 63

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#ffffff
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Alabaster

RolesBg Dark

HEX#f5f2f0
RGB245, 242, 240
HSL24, 20, 95
CMYK0, 1, 2, 4
Charcoal

RolesText

HEX#2c1f23
RGB44, 31, 35
HSL342, 17, 15
CMYK0, 30, 20, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-bordeaux: #581c2a;
  --color-wine: #7b2a3a;
  --color-muted-berry: #9b5164;
  --color-slate-plum: #5e4b51;
  --color-ivory-white: #ffffff;
  --color-alabaster: #f5f2f0;
  --color-charcoal: #2c1f23;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #581c2a;
  --role-btn-primary-bg: #581c2a;
  --role-link: #581c2a;
  --role-btn-outlined-border: #581c2a;
  --role-btn-outlined-text: #581c2a;
  --role-headline: #7b2a3a;
  --role-btn-secondary-bg: #7b2a3a;
  --role-icon: #5e4b51;
  --role-border: #5e4b51;
  --role-divider: #5e4b51;
  --role-outline: #5e4b51;
  --role-bg-light: #ffffff;
  --role-btn-primary-text: #ffffff;
  --role-btn-secondary-text: #ffffff;
  --role-bg-dark: #f5f2f0;
  --role-text: #2c1f23;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "bordeaux": "#581c2a",
    "wine": "#7b2a3a",
    "muted-berry": "#9b5164",
    "slate-plum": "#5e4b51",
    "ivory-white": "#ffffff",
    "alabaster": "#f5f2f0",
    "charcoal": "#2c1f23"
}
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