Canopy Green#2C6B3F
Leaf Green#4F8A3B
Petal Red#C81D34
Moss Stem#7C8E63
Sage Veil#A9B59A
Palette direction

Botanical Verve Lifestyle Color Palette

A simplified botanical palette built from two distinct greens, one restrained floral red, and clean stone neutrals. It keeps the fresh organic character but removes extra complexity so the system feels clearer, calmer, and easier to use across brand and interface touchpoints.

ComplementaryLuxury And Lifestylebotanicalleafyfreshnatural
palette-preview.example
Luxury And Lifestyle color direction

Botanical Verve Lifestyle Color Palette

A simplified botanical palette built from two distinct greens, one restrained floral red, and clean stone neutrals. It keeps the fresh organic character but removes extra complexity so the system feels clearer, calmer, and easier to use across brand and interface touchpoints.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Canopy Green #2C6B3F6.4:1 Strong
Logo Pure White #FFFFFFon Petal Red #C81D345.7:1 Strong
Logo Deep Charcoal #161814on Pure White #FFFFFF17.9:1 Excellent
Logo Deep Charcoal #161814on Sage Veil #A9B59A8.3:1 Excellent
Icon color
BackgroundCanopy Green#2C6B3FTextPure White#FFFFFF
Primary Button6.40:1
AA

Best for the main action users should notice first.

BackgroundLeaf Green#4F8A3BTextDeep Charcoal#161814
Secondary Button4.28:1
Large text

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextSage Veil#A9B59A
Outlined Button2.15:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextLeaf Green#4F8A3B
Text Button4.17:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Botanical Verve Lifestyle Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBotanical Verve Lifestyle Color PaletteLuxury And Lifestyle brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors stay recognizable as a plant-led system, with layered greens carrying the brand and a controlled red providing contrast and emphasis. Simplifying the palette makes the relationship feel cleaner while preserving the same liv​

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Canopy Green #2C6B3F
HeadlineUsed for main titles and key messages.Petal Red #C81D34
LinkUsed for links and interactive text.Leaf Green #4F8A3B

Buttons

Primary Button
BackgroundCanopy Green #2C6B3F
TextPure White #FFFFFF
Secondary Button
BackgroundLeaf Green #4F8A3B
TextDeep Charcoal #161814
Outlined Button
BackgroundMoss Stem #7C8E63
TextSage Veil #A9B59A

Interface

TextDefault readable body text.Deep Charcoal #161814
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Deep Charcoal #161814
IconSmall interface icons and marks.Moss Stem #7C8E63
BorderCards, inputs, and component borders.Sage Veil #A9B59A
DividerSubtle separators between content.Stone Mist #F3F1EA
OutlineFocus rings and emphasis outlines.Stone Mist #F3F1EA

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors stay recognizable as a plant-led system, with layered greens carrying the brand and a controlled red providing contrast and emphasis. Simplifying the palette makes the relationship feel cleaner while preserving the same liv​

PrimaryCanopy Green

RolesLogo, Btn Primary Bg

A grounded botanical green that now functions as the core brand anchor and primary action color.

HEX#2C6B3F
RGB44, 107, 63
HSL138, 42, 30
CMYK59, 0, 41, 58
SecondaryLeaf Green

RolesLink, Btn Secondary Bg

A fresher foliage green that supports interaction states and adds movement without complicating the system.

HEX#4F8A3B
RGB79, 138, 59
HSL105, 40, 39
CMYK43, 0, 57, 46
TertiaryPetal Red

RolesHeadline

A vivid floral red reserved for emphasis, giving the simplified palette a clear point of energy.

HEX#C81D34
RGB200, 29, 52
HSL352, 75, 45
CMYK0, 86, 74, 22

Support Colors

The support colors quietly extend the botanical story with muted structural accents that stay subordinate to the main greens and red. They add usability for UI details without re-­

Moss Stem

RolesBtn Outlined Border, Icon

An earthy green-gray that softens borders and icons so they remain practical and understated.

HEX#7C8E63
RGB124, 142, 99
HSL85, 18, 47
CMYK13, 0, 30, 44
Sage Veil

RolesBtn Outlined Text, Border

A muted sage that keeps outlined treatments readable while preserving the palette’s calm botanical tone.

HEX#A9B59A
RGB169, 181, 154
HSL87, 15, 66
CMYK7, 0, 15, 29

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Stone Mist

RolesDivider, Outline

HEX#F3F1EA
RGB243, 241, 234
HSL47, 27, 94
CMYK0, 1, 4, 5
Deep Charcoal

RolesBg Dark, Text, Btn Secondary Text

HEX#161814
RGB22, 24, 20
HSL90, 9, 9
CMYK8, 0, 17, 91

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-canopy-green: #2C6B3F;
  --color-leaf-green: #4F8A3B;
  --color-petal-red: #C81D34;
  --color-moss-stem: #7C8E63;
  --color-sage-veil: #A9B59A;
  --color-pure-white: #FFFFFF;
  --color-stone-mist: #F3F1EA;
  --color-deep-charcoal: #161814;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #2C6B3F;
  --role-btn-primary-bg: #2C6B3F;
  --role-link: #4F8A3B;
  --role-btn-secondary-bg: #4F8A3B;
  --role-headline: #C81D34;
  --role-btn-outlined-border: #7C8E63;
  --role-icon: #7C8E63;
  --role-btn-outlined-text: #A9B59A;
  --role-border: #A9B59A;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-divider: #F3F1EA;
  --role-outline: #F3F1EA;
  --role-bg-dark: #161814;
  --role-text: #161814;
  --role-btn-secondary-text: #161814;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "canopy-green": "#2C6B3F",
    "leaf-green": "#4F8A3B",
    "petal-red": "#C81D34",
    "moss-stem": "#7C8E63",
    "sage-veil": "#A9B59A",
    "pure-white": "#FFFFFF",
    "stone-mist": "#F3F1EA",
    "deep-charcoal": "#161814"
}
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