Bright Blue, Black, and White Modern Palette for Tech Brands | ColorF...

Brilliant Blue#0076D6

Jet Black#151515

Pure White#FFFFFF

Muted Sky Blue#6799CC

Slate Blue#3A5A82

Palette direction

Bright Blue Black Color Palette

This palette is inspired by the clean, professional, and simple aesthetic of the logo with its stark black and white contrast and the bright, confident blue accent. It balances strong black and white neutrals with a vivid blue main color, complemented by muted grayish blues to add depth and subtlety without competing with the primary blue accent.

MonochromaticTechblueblackwhitemodern

Desktop website

Bright Blue Black Color Palette

https://Colorfly.design

Tech color direction

Bright Blue Black Color Palette

This palette is inspired by the clean, professional, and simple aesthetic of the logo with its stark black and white contrast and the bright, confident blue accent. It balances strong black and white neutrals with a vivid blue main color, complemented by muted grayish blues to add depth and subtlety without competing with the primary blue accent.

Explore the color system View examples Guidelines

Browser tab & favicon

Bright Blue Black Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

19.4:1

19.4:1

14.3:1

Logo pattern

Gradients

Mobile website

9:41

Tech Bright Blue Black Color Palette

The primary colors combine a vivid blue with pure black and white to create a clear, bold, and recognizable color system with distinctive contrast and usability.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Brilliant Blue #0076D6

HeadlineUsed for main titles and key messages.Brilliant Blue #0076D6

LinkUsed for links and interactive text.Brilliant Blue #0076D6

Buttons

Primary Button

Contrast4.36:1Large text

BackgroundBrilliant Blue #0076D6

TextSnow White #F7F9FA

Secondary Button

Contrast17.29:1AA

BackgroundJet Black #151515

TextSnow White #F7F9FA

Outlined Button

Contrast4.60:1AA

BorderBrilliant Blue #0076D6

TextBrilliant Blue #0076D6

Interface

TextDefault readable body text.Rich Black #0D0D0D

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Pure White #FFFFFF

IconSmall interface icons and marks.Muted Sky Blue #6799CC

BorderCards, inputs, and component borders.Muted Sky Blue #6799CC

DividerSubtle separators between content.Muted Sky Blue #6799CC

OutlineFocus rings and emphasis outlines.Muted Sky Blue #6799CC

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Brilliant BlueMain color - #0076D6

CMYK

Calculated CMYK

Jet BlackMain color - #151515

CMYK

Calculated CMYK

Pure WhiteMain color - #FFFFFF

CMYK

Calculated CMYK

Muted Sky BlueSupport color - #6799CC

CMYK

Calculated CMYK

Slate BlueSupport color - #3A5A82

CMYK

Calculated CMYK

Snow WhiteNeutral color - #F7F9FA

CMYK

Calculated CMYK

Rich BlackNeutral color - #0D0D0D

CMYK

Calculated CMYK

Light GrayNeutral color - #E1E4E8

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The primary colors combine a vivid blue with pure black and white to create a clear, bold, and recognizable color system with distinctive contrast and usability.

PrimaryBrilliant Blue

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

Brilliant Blue conveys trust, clarity, and a strong digital presence that stands out distinctly as the brand’s signature color.

HEX#0076D6

RGB0, 118, 214

HSL207, 100, 42

CMYK100, 45, 0, 16

SecondaryJet Black

RolesBtn Secondary Bg

Jet Black provides excellent contrast and a foundation of sophistication and professionalism for text and button labels.

HEX#151515

RGB21, 21, 21

HSL0, 0, 8

CMYK0, 0, 0, 92

TertiaryPure White

RolesBg Light, Bg Dark

Pure White offers crisp cleanliness and bright neutrality, essential for backgrounds and digital interface clarity.

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Support Colors

These muted grayish blue tints extend the main palette by adding subtle depth and layering that support iconography, borders, and interface elements without overpowering the main brand colors.

Muted Sky Blue

RolesIcon, Border, Divider, Outline

Muted Sky Blue complements Brilliant Blue by introducing a softer, approachable tone ideal for interface outlines and subtle accents.

HEX#6799CC

RGB103, 153, 204

HSL210, 50, 60

CMYK50, 25, 0, 20

Slate Blue

Slate Blue balances out the palette with a deeper muted hue that provides contrast and usability for secondary interface elements.

HEX#3A5A82

RGB58, 90, 130

HSL213, 38, 37

CMYK55, 31, 0, 49

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Snow White

RolesBtn Primary Text, Btn Secondary Text

HEX#F7F9FA

RGB247, 249, 250

HSL200, 23, 97

CMYK1, 0, 0, 2

Rich Black

RolesText

HEX#0D0D0D

RGB13, 13, 13

HSL0, 0, 5

CMYK0, 0, 0, 95

Light Gray

HEX#E1E4E8

RGB225, 228, 232

HSL214, 13, 90

CMYK3, 2, 0, 9

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Brilliant Blue",
            "hex": "#0076D6",
            "role": "main",
            "cmyk": {
                "c": 100,
                "m": 45,
                "y": 0,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Jet Black",
            "hex": "#151515",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 92,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Sky Blue",
            "hex": "#6799CC",
            "role": "support",
            "cmyk": {
                "c": 50,
                "m": 25,
                "y": 0,
                "k": 20,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#3A5A82",
            "role": "support",
            "cmyk": {
                "c": 55,
                "m": 31,
                "y": 0,
                "k": 49,
                "source": "colorfly"
            }
        },
        {
            "name": "Snow White",
            "hex": "#F7F9FA",
            "role": "neutral",
            "cmyk": {
                "c": 1,
                "m": 0,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Rich Black",
            "hex": "#0D0D0D",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 95,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Gray",
            "hex": "#E1E4E8",
            "role": "neutral",
            "cmyk": {
                "c": 3,
                "m": 2,
                "y": 0,
                "k": 9,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-brilliant-blue: #0076D6;
  --color-jet-black: #151515;
  --color-pure-white: #FFFFFF;
  --color-muted-sky-blue: #6799CC;
  --color-slate-blue: #3A5A82;
  --color-snow-white: #F7F9FA;
  --color-rich-black: #0D0D0D;
  --color-light-gray: #E1E4E8;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #0076D6;
  --role-link: #0076D6;
  --role-btn-primary-bg: #0076D6;
  --role-btn-outlined-border: #0076D6;
  --role-btn-outlined-text: #0076D6;
  --role-headline: #0076D6;
  --role-btn-secondary-bg: #151515;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #FFFFFF;
  --role-icon: #6799CC;
  --role-border: #6799CC;
  --role-divider: #6799CC;
  --role-outline: #6799CC;
  --role-btn-primary-text: #F7F9FA;
  --role-btn-secondary-text: #F7F9FA;
  --role-text: #0D0D0D;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "brilliant-blue": "#0076D6",
    "jet-black": "#151515",
    "pure-white": "#FFFFFF",
    "muted-sky-blue": "#6799CC",
    "slate-blue": "#3A5A82",
    "snow-white": "#F7F9FA",
    "rich-black": "#0D0D0D",
    "light-gray": "#E1E4E8"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0076D6;
  --gradient-partner: #73B4E8;
  --gradient-accent: #6799CC;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0076D6;
  --gradient-text-b: #73B4E8;
  --gradient-text-c: #6799CC;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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