Bright Blue#0099FF
Orange#FF6600
Aqua#33CCCC
Deep Teal#006666
Light Aqua#99E6E6
Palette direction

Bright Blue Orange Color Palette

This palette draws from the bright sky blue and fresh orange hues in the logo, balanced with soft aqua and teal accent colors and grounded by cool neutral shades, creating a vibrant yet professional digital identity.

Split ComplementaryTechblueorangeaquateal
palette-preview.example
Tech color direction

Bright Blue Orange Color Palette

This palette draws from the bright sky blue and fresh orange hues in the logo, balanced with soft aqua and teal accent colors and grounded by cool neutral shades, creating a vibrant yet professional digital identity.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #1A1A1Aon Aqua #33CCCC8.8:1 Excellent
Logo Charcoal #1A1A1Aon Orange #FF66005.9:1 Strong
Logo Charcoal #1A1A1Aon Bright Blue #0099FF5.8:1 Strong
Logo Charcoal #1A1A1Aon White #FFFFFF17.4:1 Excellent
Icon color
BackgroundBright Blue#0099FFTextCharcoal#1A1A1A
Primary Button5.80:1
AA

Best for the main action users should notice first.

BackgroundOrange#FF6600TextCharcoal#1A1A1A
Secondary Button5.93:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextOrange#FF6600
Outlined Button2.94:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextBright Blue#0099FF
Text Button3.00:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Bright Blue Orange Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CBright Blue Orange Color PaletteTech brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors—vivid blue, bright orange, and fresh aqua—work harmoniously as an analogous palette with a complementary pop from the orange, creating a vibrant and engaging brand presence.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Bright Blue #0099FF
HeadlineUsed for main titles and key messages.Bright Blue #0099FF
LinkUsed for links and interactive text.Bright Blue #0099FF

Buttons

Primary Button
BackgroundBright Blue #0099FF
TextCharcoal #1A1A1A
Secondary Button
BackgroundOrange #FF6600
TextCharcoal #1A1A1A
Outlined Button
BackgroundOrange #FF6600
TextOrange #FF6600

Interface

TextDefault readable body text.Charcoal #1A1A1A
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F2F2F2
IconSmall interface icons and marks.Deep Teal #006666
BorderCards, inputs, and component borders.Deep Teal #006666
DividerSubtle separators between content.Deep Teal #006666
OutlineFocus rings and emphasis outlines.Deep Teal #006666

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors—vivid blue, bright orange, and fresh aqua—work harmoniously as an analogous palette with a complementary pop from the orange, creating a vibrant and engaging brand presence.

PrimaryBright Blue

RolesLogo, Link, Btn Primary Bg, Headline

Bright Blue generates trust and tech-savvy associations, serving as the core brand color.

HEX#0099FF
RGB0, 153, 255
HSL204, 100, 50
CMYK100, 40, 0, 0
SecondaryOrange

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Orange brings energy and approachability, contrasting well with the blue.

HEX#FF6600
RGB255, 102, 0
HSL24, 100, 50
CMYK0, 60, 100, 0
TertiaryAqua

Aqua softens and freshens the palette, complementing the main blue and balancing the orange.

HEX#33CCCC
RGB51, 204, 204
HSL180, 60, 50
CMYK75, 0, 0, 20

Support Colors

Support colors add depth and subtlety with teal and light aqua tones to balance vibrancy without competing with the main colors.

Deep Teal

RolesIcon, Border, Divider, Outline

Deep Teal reinforces the brand with a calm, grounding accent that enhances readability and structure.

HEX#006666
RGB0, 102, 102
HSL180, 100, 20
CMYK100, 0, 0, 60
Light Aqua

Light Aqua provides a gentle highlight that extends the palette's freshness without overwhelming.

HEX#99E6E6
RGB153, 230, 230
HSL180, 61, 75
CMYK33, 0, 0, 10

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F2F2F2
RGB242, 242, 242
HSL0, 0, 95
CMYK0, 0, 0, 5
Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-bright-blue: #0099FF;
  --color-orange: #FF6600;
  --color-aqua: #33CCCC;
  --color-deep-teal: #006666;
  --color-light-aqua: #99E6E6;
  --color-white: #FFFFFF;
  --color-ivory: #F2F2F2;
  --color-charcoal: #1A1A1A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0099FF;
  --role-link: #0099FF;
  --role-btn-primary-bg: #0099FF;
  --role-headline: #0099FF;
  --role-btn-secondary-bg: #FF6600;
  --role-btn-outlined-border: #FF6600;
  --role-btn-outlined-text: #FF6600;
  --role-icon: #006666;
  --role-border: #006666;
  --role-divider: #006666;
  --role-outline: #006666;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #F2F2F2;
  --role-text: #1A1A1A;
  --role-btn-primary-text: #1A1A1A;
  --role-btn-secondary-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "bright-blue": "#0099FF",
    "orange": "#FF6600",
    "aqua": "#33CCCC",
    "deep-teal": "#006666",
    "light-aqua": "#99E6E6",
    "white": "#FFFFFF",
    "ivory": "#F2F2F2",
    "charcoal": "#1A1A1A"
}
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