Bright Blue Pink Orange Color Palette for Pharmaceutical Brands | Col...

Dark Blue#003A8C

Cerise Pink#D81B60

Bright Orange#FF6A13

Soft Blue#6E90CB

Light Pink#FCD9E3

Palette direction

Bright Blue Pink Color Palette

This palette is inspired by the vibrant and professional look of the logo, combining strong blues with warm pinks, orange, and supplementary support colors for balance and versatility. The scheme creates visual hierarchy, clarity, and modernity for a trusted pharmaceutical brand identity.

Split ComplementaryHealth Wellnessbluepinkorangepharmaceutical

Desktop website

Bright Blue Pink Color Palette

https://Colorfly.design

Health Wellness color direction

Bright Blue Pink Color Palette

This palette is inspired by the vibrant and professional look of the logo, combining strong blues with warm pinks, orange, and supplementary support colors for balance and versatility. The scheme creates visual hierarchy, clarity, and modernity for a trusted pharmaceutical brand identity.

Explore the color system View examples Guidelines

Browser tab & favicon

Bright Blue Pink Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.6:1

10.6:1

8.2:1

Logo pattern

Gradients

Mobile website

9:41

Health Wellness Bright Blue Pink Color Palette

The main colors form a triadic harmony with vivid blue, pink, and orange providing a distinct and balanced brand identity with high energy and professionalism.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Dark Blue #003A8C

HeadlineUsed for main titles and key messages.Cerise Pink #D81B60

LinkUsed for links and interactive text.Dark Blue #003A8C

Buttons

Primary Button

Contrast10.59:1AA

BackgroundDark Blue #003A8C

TextWhite #FFFFFF

Secondary Button

Contrast6.01:1AA

BackgroundBright Orange #FF6A13

TextCharcoal #1B1B1B

Outlined Button

Contrast2.21:1Low

BorderBright Orange #FF6A13

TextBright Orange #FF6A13

Interface

TextDefault readable body text.Charcoal #1B1B1B

Bg LightLight page or section background.Light Pink #FCD9E3

Bg DarkDark page or section background.White #FFFFFF

IconSmall interface icons and marks.Soft Blue #6E90CB

BorderCards, inputs, and component borders.Soft Blue #6E90CB

DividerSubtle separators between content.Soft Blue #6E90CB

OutlineFocus rings and emphasis outlines.Soft Blue #6E90CB

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Dark BlueMain color - #003A8C

CMYK

Calculated CMYK

Cerise PinkMain color - #D81B60

CMYK

Calculated CMYK

Bright OrangeMain color - #FF6A13

CMYK

Calculated CMYK

Soft BlueSupport color - #6E90CB

CMYK

Calculated CMYK

Light PinkSupport color - #FCD9E3

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Light GrayNeutral color - #F4F6F8

CMYK

Calculated CMYK

CharcoalNeutral color - #1B1B1B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form a triadic harmony with vivid blue, pink, and orange providing a distinct and balanced brand identity with high energy and professionalism.

PrimaryDark Blue

RolesLogo, Link, Btn Primary Bg

Dark Blue embodies trust, authority, and professionalism, crucial for pharmaceutical brand recognition.

HEX#003A8C

RGB0, 58, 140

HSL215, 100, 27

CMYK100, 59, 0, 45

SecondaryCerise Pink

RolesHeadline

Cerise Pink adds vibrancy and creates emotional warmth, making the brand feel accessible and caring.

HEX#D81B60

RGB216, 27, 96

HSL338, 78, 48

CMYK0, 88, 56, 15

TertiaryBright Orange

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Bright Orange brings energy and optimism, balancing the cooler blue and supporting calls to action.

HEX#FF6A13

RGB255, 106, 19

HSL22, 100, 54

CMYK0, 58, 93, 0

Support Colors

The support colors extend the palette by introducing softer and cooler complements that balance the vivid main colors, keeping the visual identity approachable and stable.

Soft Blue

RolesIcon, Border, Divider, Outline

Soft Blue acts as a calm accent, supporting the strong Dark Blue while ensuring readability and subtle emphasis.

HEX#6E90CB

RGB110, 144, 203

HSL218, 47, 61

CMYK46, 29, 0, 20

Light Pink

RolesBg Light

Light Pink provides a gentle, warm background that highlights the main colors without overwhelming them.

HEX#FCD9E3

RGB252, 217, 227

HSL343, 85, 92

CMYK0, 14, 10, 1

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Dark, Btn Primary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Light Gray

HEX#F4F6F8

RGB244, 246, 248

HSL210, 22, 96

CMYK2, 1, 0, 3

Charcoal

RolesText, Btn Secondary Text

HEX#1B1B1B

RGB27, 27, 27

HSL0, 0, 11

CMYK0, 0, 0, 89

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Dark Blue",
            "hex": "#003A8C",
            "role": "main",
            "cmyk": {
                "c": 100,
                "m": 59,
                "y": 0,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Cerise Pink",
            "hex": "#D81B60",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 88,
                "y": 56,
                "k": 15,
                "source": "colorfly"
            }
        },
        {
            "name": "Bright Orange",
            "hex": "#FF6A13",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 58,
                "y": 93,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Blue",
            "hex": "#6E90CB",
            "role": "support",
            "cmyk": {
                "c": 46,
                "m": 29,
                "y": 0,
                "k": 20,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Pink",
            "hex": "#FCD9E3",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 14,
                "y": 10,
                "k": 1,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Gray",
            "hex": "#F4F6F8",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 3,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1B1B1B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 89,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-dark-blue: #003A8C;
  --color-cerise-pink: #D81B60;
  --color-bright-orange: #FF6A13;
  --color-soft-blue: #6E90CB;
  --color-light-pink: #FCD9E3;
  --color-white: #FFFFFF;
  --color-light-gray: #F4F6F8;
  --color-charcoal: #1B1B1B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #003A8C;
  --role-link: #003A8C;
  --role-btn-primary-bg: #003A8C;
  --role-headline: #D81B60;
  --role-btn-secondary-bg: #FF6A13;
  --role-btn-outlined-border: #FF6A13;
  --role-btn-outlined-text: #FF6A13;
  --role-icon: #6E90CB;
  --role-border: #6E90CB;
  --role-divider: #6E90CB;
  --role-outline: #6E90CB;
  --role-bg-light: #FCD9E3;
  --role-bg-dark: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-text: #1B1B1B;
  --role-btn-secondary-text: #1B1B1B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "dark-blue": "#003A8C",
    "cerise-pink": "#D81B60",
    "bright-orange": "#FF6A13",
    "soft-blue": "#6E90CB",
    "light-pink": "#FCD9E3",
    "white": "#FFFFFF",
    "light-gray": "#F4F6F8",
    "charcoal": "#1B1B1B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #003A8C;
  --gradient-partner: #7393C0;
  --gradient-accent: #6E90CB;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #003A8C;
  --gradient-text-b: #7393C0;
  --gradient-text-c: #6E90CB;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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