This palette blends rich earth tones and warm natural hues to reflect Smusher's roots in wholesome, flavorful mushroom-based comfort food, balanced with approachable neutral shades for versatility and clarity across digital and physical brand touchpoints.
This palette blends rich earth tones and warm natural hues to reflect Smusher's roots in wholesome, flavorful mushroom-based comfort food, balanced with approachable neutral shades for versatility and clarity across digital and physical brand touchpoints.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors use analogous earth tones—brown, olive, and tan—to evoke natural ingredients, warmth, and approachability that align with the brand's wholesome yet exciting food experience.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors use analogous earth tones—brown, olive, and tan—to evoke natural ingredients, warmth, and approachability that align with the brand's wholesome yet exciting food experience.
RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text
Chestnut Brown conveys warmth and earthiness, anchoring the brand in natural authenticity and hearty flavor.
#6B4C3B107, 76, 5921, 29, 330, 29, 45, 58RolesHeadline, Btn Secondary Bg
Olive Green adds a fresh, healthful note that complements the mushroom focus and suggests balanced nourishment.
#78866B120, 134, 10791, 11, 4710, 0, 20, 47Tan provides a soft, approachable warmth that complements the other earth tones and enhances readability on darker buttons.
#C7A77F199, 167, 12733, 39, 640, 16, 36, 22Support colors extend the palette with muted but harmonious earthy tones that reinforce natural and organic cues without competing with main colors.
RolesIcon, Border, Divider, Outline
Sage softens the palette with a subtle cool green undertone that balances the warmer main browns and tans, supporting clarity and detail.
#A39887163, 152, 13536, 13, 580, 7, 17, 36Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0RolesBg Dark
#F5F5F2245, 245, 24260, 13, 950, 0, 1, 4RolesText
#2B2B2743, 43, 3960, 5, 160, 0, 9, 83Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-chestnut-brown: #6B4C3B;
--color-olive-green: #78866B;
--color-tan: #C7A77F;
--color-sage: #A39887;
--color-white: #FFFFFF;
--color-ivory: #F5F5F2;
--color-charcoal: #2B2B27;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #6B4C3B;
--role-link: #6B4C3B;
--role-btn-primary-bg: #6B4C3B;
--role-btn-outlined-border: #6B4C3B;
--role-btn-outlined-text: #6B4C3B;
--role-headline: #78866B;
--role-btn-secondary-bg: #78866B;
--role-icon: #A39887;
--role-border: #A39887;
--role-divider: #A39887;
--role-outline: #A39887;
--role-bg-light: #FFFFFF;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #F5F5F2;
--role-text: #2B2B27;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"chestnut-brown": "#6B4C3B",
"olive-green": "#78866B",
"tan": "#C7A77F",
"sage": "#A39887",
"white": "#FFFFFF",
"ivory": "#F5F5F2",
"charcoal": "#2B2B27"
}