Captain Website Blue#0057B8
Harbor Blue#2F6F9F
Sea Glass Blue#7DB9D8
Sand Amber#B88A5A
Driftwood Beige#D8C7B3
Palette direction

Captain Son Ecommerce Color Palette

A Captain&Son-inspired palette built around a crisp, recognizable website blue paired with warm coastal neutrals and a restrained amber accent. It keeps the brand feeling modern and premium while staying practical for ecommerce UI, packaging, and editorial layouts.

MonochromaticEcommercecaptainsonwebsite bluecoastal
palette-preview.example
Ecommerce color direction

Captain Son Ecommerce Color Palette

A Captain&Son-inspired palette built around a crisp, recognizable website blue paired with warm coastal neutrals and a restrained amber accent. It keeps the brand feeling modern and premium while staying practical for ecommerce UI, packaging, and editorial layouts.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Ink Charcoal #111827on Sea Glass Blue #7DB9D88.3:1 Excellent
Logo Pure White #FFFFFFon Captain Website Blue #0057B86.9:1 Strong
Logo Pure White #FFFFFFon Harbor Blue #2F6F9F5.4:1 Strong
Logo Ink Charcoal #111827on Pure White #FFFFFF17.7:1 Excellent
Icon color
BackgroundCaptain Website Blue#0057B8TextPure White#FFFFFF
Primary Button6.87:1
AA

Best for the main action users should notice first.

BackgroundHarbor Blue#2F6F9FTextPure White#FFFFFF
Secondary Button5.39:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextSea Glass Blue#7DB9D8
Outlined Button2.14:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextHarbor Blue#2F6F9F
Text Button5.39:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41Captain Son Ecommerce Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCaptain Son Ecommerce Color PaletteEcommerce brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The palette centers on the brand’s signature website blue, then extends into nearby sea-glass and slate-blue tones so the system stays recognizable without feeling repetitive. The result is a clean, confident coastal family of colors that’s

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Captain Website Blue #0057B8
HeadlineUsed for main titles and key messages.Harbor Blue #2F6F9F
LinkUsed for links and interactive text.Harbor Blue #2F6F9F

Buttons

Primary Button
BackgroundCaptain Website Blue #0057B8
TextPure White #FFFFFF
Secondary Button
BackgroundHarbor Blue #2F6F9F
TextPure White #FFFFFF
Outlined Button
BackgroundSea Glass Blue #7DB9D8
TextSea Glass Blue #7DB9D8

Interface

TextDefault readable body text.Ink Charcoal #111827
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Ink Charcoal #111827
IconSmall interface icons and marks.Sand Amber #B88A5A
BorderCards, inputs, and component borders.Driftwood Beige #D8C7B3
DividerSubtle separators between content.Driftwood Beige #D8C7B3
OutlineFocus rings and emphasis outlines.Driftwood Beige #D8C7B3

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The palette centers on the brand’s signature website blue, then extends into nearby sea-glass and slate-blue tones so the system stays recognizable without feeling repetitive. The result is a clean, confident coastal family of colors that’s

PrimaryCaptain Website Blue

RolesLogo, Btn Primary Bg

The core recognition color: sharp, dependable, and directly tied to the website’s brand presence.

HEX#0057B8
RGB0, 87, 184
HSL212, 100, 36
CMYK100, 53, 0, 28
SecondaryHarbor Blue

RolesHeadline, Link, Btn Secondary Bg

A deeper maritime blue that adds hierarchy and keeps the interface feeling polished and clear.

HEX#2F6F9F
RGB47, 111, 159
HSL206, 54, 40
CMYK70, 30, 0, 38
TertiarySea Glass Blue

RolesBtn Outlined Border, Btn Outlined Text

A lighter, airy blue that supports outlines and subtle emphasis without competing with the core brand blue.

HEX#7DB9D8
RGB125, 185, 216
HSL200, 54, 67
CMYK42, 14, 0, 15

Support Colors

Muted support accents widen the system for data states, illustrations, and small UI details while staying subordinate to the main blue family. They add warmth and contrast only as,

Sand Amber

RolesIcon

A restrained warm accent that softens the palette and brings a premium, human contrast to the blue system.

HEX#B88A5A
RGB184, 138, 90
HSL31, 40, 54
CMYK0, 25, 51, 28
Driftwood Beige

RolesBorder, Divider, Outline

A quiet natural neutral accent that bridges blue surfaces and white space with a softer editorial feel.

HEX#D8C7B3
RGB216, 199, 179
HSL32, 32, 77
CMYK0, 8, 17, 15

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Warm Off White
HEX#F5F3EF
RGB245, 243, 239
HSL40, 23, 95
CMYK0, 1, 2, 4
Ink Charcoal

RolesBg Dark, Text

HEX#111827
RGB17, 24, 39
HSL221, 39, 11
CMYK56, 38, 0, 85

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-captain-website-blue: #0057B8;
  --color-harbor-blue: #2F6F9F;
  --color-sea-glass-blue: #7DB9D8;
  --color-sand-amber: #B88A5A;
  --color-driftwood-beige: #D8C7B3;
  --color-pure-white: #FFFFFF;
  --color-warm-off-white: #F5F3EF;
  --color-ink-charcoal: #111827;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0057B8;
  --role-btn-primary-bg: #0057B8;
  --role-headline: #2F6F9F;
  --role-link: #2F6F9F;
  --role-btn-secondary-bg: #2F6F9F;
  --role-btn-outlined-border: #7DB9D8;
  --role-btn-outlined-text: #7DB9D8;
  --role-icon: #B88A5A;
  --role-border: #D8C7B3;
  --role-divider: #D8C7B3;
  --role-outline: #D8C7B3;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #111827;
  --role-text: #111827;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "captain-website-blue": "#0057B8",
    "harbor-blue": "#2F6F9F",
    "sea-glass-blue": "#7DB9D8",
    "sand-amber": "#B88A5A",
    "driftwood-beige": "#D8C7B3",
    "pure-white": "#FFFFFF",
    "warm-off-white": "#F5F3EF",
    "ink-charcoal": "#111827"
}
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