Captain&Son Inspired Color Palette for Ecommerce Brands | ColorFly.de...

Captain Website Blue#0057B8

Harbor Blue#2F6F9F

Sea Glass Blue#7DB9D8

Sand Amber#B88A5A

Driftwood Beige#D8C7B3

Palette direction

Captain Son Ecommerce Color Palette

A Captain&Son-inspired palette built around a crisp, recognizable website blue paired with warm coastal neutrals and a restrained amber accent. It keeps the brand feeling modern and premium while staying practical for ecommerce UI, packaging, and editorial layouts.

MonochromaticEcommercecaptainsonwebsite bluecoastal

Desktop website

Captain Son Ecommerce Color Palette

https://Colorfly.design

Ecommerce color direction

Captain Son Ecommerce Color Palette

A Captain&Son-inspired palette built around a crisp, recognizable website blue paired with warm coastal neutrals and a restrained amber accent. It keeps the brand feeling modern and premium while staying practical for ecommerce UI, packaging, and editorial layouts.

Explore the color system View examples Guidelines

Browser tab & favicon

Captain Son Ecommerce Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

8.3:1

8.3:1

6.9:1

Logo pattern

Gradients

Mobile website

9:41

Ecommerce Captain Son Ecommerce Color Palette

The palette centers on the brand’s signature website blue, then extends into nearby sea-glass and slate-blue tones so the system stays recognizable without feeling repetitive. The result is a clean, confident coastal family of colors that’s

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Captain Website Blue #0057B8

HeadlineUsed for main titles and key messages.Harbor Blue #2F6F9F

LinkUsed for links and interactive text.Harbor Blue #2F6F9F

Buttons

Primary Button

Contrast6.87:1AA

BackgroundCaptain Website Blue #0057B8

TextPure White #FFFFFF

Secondary Button

Contrast5.39:1AA

BackgroundHarbor Blue #2F6F9F

TextPure White #FFFFFF

Outlined Button

Contrast2.14:1Low

BorderSea Glass Blue #7DB9D8

TextSea Glass Blue #7DB9D8

Interface

TextDefault readable body text.Ink Charcoal #111827

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Ink Charcoal #111827

IconSmall interface icons and marks.Sand Amber #B88A5A

BorderCards, inputs, and component borders.Driftwood Beige #D8C7B3

DividerSubtle separators between content.Driftwood Beige #D8C7B3

OutlineFocus rings and emphasis outlines.Driftwood Beige #D8C7B3

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Captain Website BlueMain color - #0057B8

CMYK

Calculated CMYK

Harbor BlueMain color - #2F6F9F

CMYK

Calculated CMYK

Sea Glass BlueMain color - #7DB9D8

CMYK

Calculated CMYK

Sand AmberSupport color - #B88A5A

CMYK

Calculated CMYK

Driftwood BeigeSupport color - #D8C7B3

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Warm Off WhiteNeutral color - #F5F3EF

CMYK

Calculated CMYK

Ink CharcoalNeutral color - #111827

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The palette centers on the brand’s signature website blue, then extends into nearby sea-glass and slate-blue tones so the system stays recognizable without feeling repetitive. The result is a clean, confident coastal family of colors that’s

PrimaryCaptain Website Blue

RolesLogo, Btn Primary Bg

The core recognition color: sharp, dependable, and directly tied to the website’s brand presence.

HEX#0057B8

RGB0, 87, 184

HSL212, 100, 36

CMYK100, 53, 0, 28

SecondaryHarbor Blue

RolesHeadline, Link, Btn Secondary Bg

A deeper maritime blue that adds hierarchy and keeps the interface feeling polished and clear.

HEX#2F6F9F

RGB47, 111, 159

HSL206, 54, 40

CMYK70, 30, 0, 38

TertiarySea Glass Blue

RolesBtn Outlined Border, Btn Outlined Text

A lighter, airy blue that supports outlines and subtle emphasis without competing with the core brand blue.

HEX#7DB9D8

RGB125, 185, 216

HSL200, 54, 67

CMYK42, 14, 0, 15

Support Colors

Muted support accents widen the system for data states, illustrations, and small UI details while staying subordinate to the main blue family. They add warmth and contrast only as,

Sand Amber

RolesIcon

A restrained warm accent that softens the palette and brings a premium, human contrast to the blue system.

HEX#B88A5A

RGB184, 138, 90

HSL31, 40, 54

CMYK0, 25, 51, 28

Driftwood Beige

RolesBorder, Divider, Outline

A quiet natural neutral accent that bridges blue surfaces and white space with a softer editorial feel.

HEX#D8C7B3

RGB216, 199, 179

HSL32, 32, 77

CMYK0, 8, 17, 15

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Warm Off White

HEX#F5F3EF

RGB245, 243, 239

HSL40, 23, 95

CMYK0, 1, 2, 4

Ink Charcoal

RolesBg Dark, Text

HEX#111827

RGB17, 24, 39

HSL221, 39, 11

CMYK56, 38, 0, 85

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Captain Website Blue",
            "hex": "#0057B8",
            "role": "main",
            "cmyk": {
                "c": 100,
                "m": 53,
                "y": 0,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Harbor Blue",
            "hex": "#2F6F9F",
            "role": "main",
            "cmyk": {
                "c": 70,
                "m": 30,
                "y": 0,
                "k": 38,
                "source": "colorfly"
            }
        },
        {
            "name": "Sea Glass Blue",
            "hex": "#7DB9D8",
            "role": "main",
            "cmyk": {
                "c": 42,
                "m": 14,
                "y": 0,
                "k": 15,
                "source": "colorfly"
            }
        },
        {
            "name": "Sand Amber",
            "hex": "#B88A5A",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 25,
                "y": 51,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Driftwood Beige",
            "hex": "#D8C7B3",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 8,
                "y": 17,
                "k": 15,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Warm Off White",
            "hex": "#F5F3EF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 1,
                "y": 2,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Ink Charcoal",
            "hex": "#111827",
            "role": "neutral",
            "cmyk": {
                "c": 56,
                "m": 38,
                "y": 0,
                "k": 85,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-captain-website-blue: #0057B8;
  --color-harbor-blue: #2F6F9F;
  --color-sea-glass-blue: #7DB9D8;
  --color-sand-amber: #B88A5A;
  --color-driftwood-beige: #D8C7B3;
  --color-pure-white: #FFFFFF;
  --color-warm-off-white: #F5F3EF;
  --color-ink-charcoal: #111827;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #0057B8;
  --role-btn-primary-bg: #0057B8;
  --role-headline: #2F6F9F;
  --role-link: #2F6F9F;
  --role-btn-secondary-bg: #2F6F9F;
  --role-btn-outlined-border: #7DB9D8;
  --role-btn-outlined-text: #7DB9D8;
  --role-icon: #B88A5A;
  --role-border: #D8C7B3;
  --role-divider: #D8C7B3;
  --role-outline: #D8C7B3;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #111827;
  --role-text: #111827;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "captain-website-blue": "#0057B8",
    "harbor-blue": "#2F6F9F",
    "sea-glass-blue": "#7DB9D8",
    "sand-amber": "#B88A5A",
    "driftwood-beige": "#D8C7B3",
    "pure-white": "#FFFFFF",
    "warm-off-white": "#F5F3EF",
    "ink-charcoal": "#111827"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0057B8;
  --gradient-partner: #73A3D8;
  --gradient-accent: #B88A5A;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0057B8;
  --gradient-text-b: #73A3D8;
  --gradient-text-c: #B88A5A;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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