Caramel#C68642
Soft Clay#D6B89A
Muted Olive#7D8A49
Light Graphite#B0B0A8
Palette direction

Caramel Soft Clay Color Palette

This palette combines warm caramel and soft clay tones with a muted olive green and light graphite neutrals, creating a harmonious and organic identity that feels natural yet refined.

AnalogousFashion Beautycaramelclayolivegraphite
palette-preview.example
Fashion Beauty color direction

Caramel Soft Clay Color Palette

This palette combines warm caramel and soft clay tones with a muted olive green and light graphite neutrals, creating a harmonious and organic identity that feels natural yet refined.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #333333on Soft Clay #D6B89A6.7:1 Strong
Logo Charcoal #333333on White #FFFFFF12.6:1 Excellent
Logo White #FFFFFFon Charcoal #33333312.6:1 Excellent
Logo Charcoal #333333on Light Graphite #B0B0A85.8:1 Strong
Icon color
BackgroundCaramel#C68642TextCharcoal#333333
Primary Button4.15:1
Large text

Best for the main action users should notice first.

BackgroundSoft Clay#D6B89ATextCharcoal#333333
Secondary Button6.73:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextCaramel#C68642
Outlined Button3.05:1
Large text

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextCaramel#C68642
Text Button3.05:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsAnalogous color relationship
9:41Caramel Soft Clay Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCaramel Soft Clay Color PaletteFashion Beauty brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form an analogous harmony with warm caramel, soft clay, and muted olive, blending closely related earthy tones that establish a natural and calm visual identity.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Caramel #C68642
HeadlineUsed for main titles and key messages.Soft Clay #D6B89A
LinkUsed for links and interactive text.Caramel #C68642

Buttons

Primary Button
BackgroundCaramel #C68642
TextCharcoal #333333
Secondary Button
BackgroundSoft Clay #D6B89A
TextCharcoal #333333
Outlined Button
BackgroundCaramel #C68642
TextCaramel #C68642

Interface

TextDefault readable body text.Charcoal #333333
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #333333
IconSmall interface icons and marks.Light Graphite #B0B0A8
BorderCards, inputs, and component borders.Light Graphite #B0B0A8
DividerSubtle separators between content.Light Graphite #B0B0A8
OutlineFocus rings and emphasis outlines.Light Graphite #B0B0A8

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form an analogous harmony with warm caramel, soft clay, and muted olive, blending closely related earthy tones that establish a natural and calm visual identity.

PrimaryCaramel

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Caramel offers warmth and approachability, providing a rich and inviting foundational hue for brand recognition.

HEX#C68642
RGB198, 134, 66
HSL31, 54, 52
CMYK0, 32, 67, 22
SecondarySoft Clay

RolesHeadline, Btn Secondary Bg

Soft Clay brings a gentle neutrality that balances the warmth of caramel and supports a sophisticated visual hierarchy.

HEX#D6B89A
RGB214, 184, 154
HSL30, 42, 72
CMYK0, 14, 28, 16
TertiaryMuted Olive

Muted Olive adds a cool, desaturated earthiness that introduces subtle contrast and enriches the natural feel of the palette.

HEX#7D8A49
RGB125, 138, 73
HSL72, 31, 41
CMYK9, 0, 47, 46

Support Colors

The support colors extend the main palette with light graphite tones that emphasize clarity and structure without competing with the earthy main hues.

Light Graphite

RolesIcon, Border, Divider, Outline

Light Graphite contributes a soft, neutral contrast that anchors the palette visually while reinforcing the readability and interface elements.

HEX#B0B0A8
RGB176, 176, 168
HSL60, 5, 67
CMYK0, 0, 5, 31

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F5F2EE
RGB245, 242, 238
HSL34, 26, 95
CMYK0, 1, 3, 4
Charcoal

RolesBg Dark, Text, Btn Primary Text, Btn Secondary Text

HEX#333333
RGB51, 51, 51
HSL0, 0, 20
CMYK0, 0, 0, 80

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-caramel: #C68642;
  --color-soft-clay: #D6B89A;
  --color-muted-olive: #7D8A49;
  --color-light-graphite: #B0B0A8;
  --color-white: #FFFFFF;
  --color-ivory: #F5F2EE;
  --color-charcoal: #333333;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #C68642;
  --role-link: #C68642;
  --role-btn-primary-bg: #C68642;
  --role-btn-outlined-border: #C68642;
  --role-btn-outlined-text: #C68642;
  --role-headline: #D6B89A;
  --role-btn-secondary-bg: #D6B89A;
  --role-icon: #B0B0A8;
  --role-border: #B0B0A8;
  --role-divider: #B0B0A8;
  --role-outline: #B0B0A8;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #333333;
  --role-text: #333333;
  --role-btn-primary-text: #333333;
  --role-btn-secondary-text: #333333;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "caramel": "#C68642",
    "soft-clay": "#D6B89A",
    "muted-olive": "#7D8A49",
    "light-graphite": "#B0B0A8",
    "white": "#FFFFFF",
    "ivory": "#F5F2EE",
    "charcoal": "#333333"
}
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