Cardinal Red#C31E3A
Steel Gray#343D42
Charcoal#1A1A1A
Slate Blue#FFFFFF
Palette direction

Cardinal Restore Commercial Color Palette

This commercial water mitigation brand palette combines a authoritative rich Cardinal Red with a strong Steel Blue-gray and solid charcoal neutrals, balancing urgency and professionalism. It uses three distinctive main colors derived from the client-provided hues, extended by softer support tones to reinforce reliability without overcrowding. The neutrals offer pure white plus dark near-black tones ensuring clarity and readability in all digital interfaces.

ComplementaryConstructioncommercialwater mitigationrestorationindustrial
palette-preview.example
Construction color direction

Cardinal Restore Commercial Color Palette

This commercial water mitigation brand palette combines a authoritative rich Cardinal Red with a strong Steel Blue-gray and solid charcoal neutrals, balancing urgency and professionalism. It uses three distinctive main colors derived from the client-provided hues, extended by softer support tones to reinforce reliability without overcrowding. The neutrals offer pure white plus dark near-black tones ensuring clarity and readability in all digital interfaces.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Slate Blue #FFFFFFon Charcoal #1A1A1A17.4:1 Excellent
Logo Slate Blue #FFFFFFon Cardinal Red #C31E3A5.9:1 Strong
Logo Charcoal #1A1A1Aon Slate Blue #FFFFFF17.4:1 Excellent
Icon color
BackgroundCardinal Red#C31E3ATextWhite#FFFFFF
Primary Button5.89:1
AA

Best for the main action users should notice first.

BackgroundSteel Gray#343D42TextWhite#FFFFFF
Secondary Button11.10:1
AAA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextCardinal Red#C31E3A
Outlined Button5.89:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextCardinal Red#C31E3A
Text Button5.89:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsComplementary color relationship
9:41Cardinal Restore Commercial Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCardinal Restore Commercial Color PaletteConstruction brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors establish a bold and trustworthy visual identity by balancing a vivid Cardinal Red with a strong Steel Gray and deep Charcoal, crafted to reflect urgency and professionalism. These three colors work harmoniously to communicate both action and stability to commercial clients and insurance partners.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Cardinal Red #C31E3A
HeadlineUsed for main titles and key messages.Steel Gray #343D42
LinkUsed for links and interactive text.Cardinal Red #C31E3A

Buttons

Primary Button
BackgroundCardinal Red #C31E3A
TextWhite #FFFFFF
Secondary Button
BackgroundSteel Gray #343D42
TextWhite #FFFFFF
Outlined Button
BackgroundCardinal Red #C31E3A
TextCardinal Red #C31E3A

Interface

TextDefault readable body text.Charcoal #1A1A1A
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory White #F5F5F5
IconSmall interface icons and marks.Slate Blue #FFFFFF
BorderCards, inputs, and component borders.Slate Blue #FFFFFF
DividerSubtle separators between content.Slate Blue #FFFFFF
OutlineFocus rings and emphasis outlines.Slate Blue #FFFFFF

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors establish a bold and trustworthy visual identity by balancing a vivid Cardinal Red with a strong Steel Gray and deep Charcoal, crafted to reflect urgency and professionalism. These three colors work harmoniously to communicate both action and stability to commercial clients and insurance partners.

PrimaryCardinal Red

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Cardinal Red conveys urgency, strength, and active response, vital for emergency restoration services and brand recognizability.

HEX#C31E3A
RGB195, 30, 58
HSL350, 73, 44
CMYK0, 85, 70, 24
SecondarySteel Gray

RolesHeadline, Btn Secondary Bg

Steel Gray provides a cool, professional tone that supports the intensity of Cardinal Red, lending balance and approachability to headlines.

HEX#343D42
RGB52, 61, 66
HSL201, 12, 23
CMYK21, 8, 0, 74
TertiaryCharcoal

Charcoal serves as the darkest neutral for text, offering excellent readability and a grounded, serious tone to brand communications.

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Support Colors

The support colors softly extend the palette with subtle blue-gray and muted silver tones that complement the primary reds and dark neutrals, enhancing iconography, borders, and accents without competing visually. They provide a calming effect while maintaining a credible, industrial feel suitable for the brand.

Slate Blue

RolesIcon, Border, Divider, Outline

Slate Blue adds a muted cool accent that complements Cardinal Red and Steel Gray, enhancing icons and borders with understated professionalism.

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory White

RolesBg Dark

HEX#F5F5F5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-cardinal-red: #C31E3A;
  --color-steel-gray: #343D42;
  --color-charcoal: #1A1A1A;
  --color-slate-blue: #FFFFFF;
  --color-white: #FFFFFF;
  --color-ivory-white: #F5F5F5;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #C31E3A;
  --role-link: #C31E3A;
  --role-btn-primary-bg: #C31E3A;
  --role-btn-outlined-border: #C31E3A;
  --role-btn-outlined-text: #C31E3A;
  --role-headline: #343D42;
  --role-btn-secondary-bg: #343D42;
  --role-icon: #FFFFFF;
  --role-border: #FFFFFF;
  --role-divider: #FFFFFF;
  --role-outline: #FFFFFF;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F5;
  --role-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "cardinal-red": "#C31E3A",
    "steel-gray": "#343D42",
    "charcoal": "#1A1A1A",
    "slate-blue": "#FFFFFF",
    "white": "#FFFFFF",
    "ivory-white": "#F5F5F5"
}
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