Cardinal Restore Commercial Water Mitigation Color Palette

Cardinal Restore Commercial Color Palette

This commercial water mitigation brand palette combines a authoritative rich Cardinal Red with a strong Steel Blue-gray and solid charcoal neutrals, balancing urgency and professionalism. It uses three distinctive main colors derived from the client-provided hues, extended by softer support tones to reinforce reliability without overcrowding. The neutrals offer pure white plus dark near-black tones ensuring clarity and readability in all digital interfaces.

ComplementaryConstructioncommercialwater mitigationrestorationindustrial

Main (Brand) Colors

The main colors establish a bold and trustworthy visual identity by balancing a vivid Cardinal Red with a strong Steel Gray and deep Charcoal, crafted to reflect urgency and professionalism. These three colors work harmoniously to communicate both action and stability to commercial clients and insurance partners.

PrimaryCardinal Red

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Cardinal Red conveys urgency, strength, and active response, vital for emergency restoration services and brand recognizability.

HEX#C31E3A

RGB195, 30, 58

HSL350, 73, 44

CMYK0, 85, 70, 24

SecondarySteel Gray

RolesHeadline, Btn Secondary Bg

Steel Gray provides a cool, professional tone that supports the intensity of Cardinal Red, lending balance and approachability to headlines.

HEX#343D42

RGB52, 61, 66

HSL201, 12, 23

CMYK21, 8, 0, 74

TertiaryCharcoal

Charcoal serves as the darkest neutral for text, offering excellent readability and a grounded, serious tone to brand communications.

HEX#1A1A1A

RGB26, 26, 26

HSL0, 0, 10

CMYK0, 0, 0, 90

Support Colors

The support colors softly extend the palette with subtle blue-gray and muted silver tones that complement the primary reds and dark neutrals, enhancing iconography, borders, and accents without competing visually. They provide a calming effect while maintaining a credible, industrial feel suitable for the brand.

Slate Blue

RolesIcon, Border, Divider, Outline

Slate Blue adds a muted cool accent that complements Cardinal Red and Steel Gray, enhancing icons and borders with understated professionalism.

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory White

RolesBg Dark

HEX#F5F5F5

RGB245, 245, 245

HSL0, 0, 96

CMYK0, 0, 0, 4

Charcoal

RolesText

HEX#1A1A1A

RGB26, 26, 26

HSL0, 0, 10

CMYK0, 0, 0, 90

COLORFLY_PALETTE_V2 { "format": "colorfly_palette_v2", "source": "colorfly.design", "colors": [ { "name": "Cardinal Red", "hex": "#C31E3A", "role": "main", "cmyk": { "c": 0, "m": 85, "y": 70, "k": 24, "source": "colorfly" } }, { "name": "Steel Gray", "hex": "#343D42", "role": "main", "cmyk": { "c": 21, "m": 8, "y": 0, "k": 74, "source": "colorfly" } }, { "name": "Charcoal", "hex": "#1A1A1A", "role": "main", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 90, "source": "colorfly" } }, { "name": "Slate Blue", "hex": "#FFFFFF", "role": "support", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 0, "source": "colorfly" } }, { "name": "White", "hex": "#FFFFFF", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 0, "source": "colorfly" } }, { "name": "Ivory White", "hex": "#F5F5F5", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 4, "source": "colorfly" } }, { "name": "Charcoal", "hex": "#1A1A1A", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 90, "source": "colorfly" } } ] } END_COLORFLY_PALETTE

:root { --role-logo: #C31E3A; --role-link: #C31E3A; --role-btn-primary-bg: #C31E3A; --role-btn-outlined-border: #C31E3A; --role-btn-outlined-text: #C31E3A; --role-headline: #343D42; --role-btn-secondary-bg: #343D42; --role-icon: #FFFFFF; --role-border: #FFFFFF; --role-divider: #FFFFFF; --role-outline: #FFFFFF; --role-bg-light: #FFFFFF; --role-btn-primary-text: #FFFFFF; --role-btn-secondary-text: #FFFFFF; --role-bg-dark: #F5F5F5; --role-text: #1A1A1A; }

<div class="colorfly-moving-gradient-bg"> <span class="colorfly-gradient-spark" aria-hidden="true"></span> <div> <small>Motion gradient</small> <h2>Gradient background</h2> <p>A moving brand gradient built from your palette.</p> </div> </div> <style> .colorfly-moving-gradient-bg { --gradient-anchor: #C31E3A; --gradient-partner: #DE8393; --gradient-accent: #FFFFFF; --gradient-text: #000000; position: relative; display: grid; place-items: center; min-height: 340px; overflow: hidden; padding: 42px; color: var(--gradient-text); border-radius: 28px; background: radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%), radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%), linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor)); background-size: 160% 160%, 180% 180%, 240% 240%; animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg > div { position: relative; z-index: 1; max-width: 640px; text-align: center; } .colorfly-moving-gradient-bg::before, .colorfly-moving-gradient-bg::after, .colorfly-gradient-spark { content: ""; position: absolute; z-index: 0; aspect-ratio: 1; border-radius: 50%; pointer-events: none; mix-blend-mode: screen; } .colorfly-moving-gradient-bg::before { left: -10%; top: -18%; width: min(520px, 72%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%), radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%); opacity: .86; animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg::after { right: -12%; bottom: -24%; width: min(620px, 82%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%), radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%); opacity: .78; animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-spark { left: 42%; top: 44%; width: min(360px, 54%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%); opacity: .46; animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite; } @keyframes colorfly-gradient-bg { 0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; } 18% { background-position: 44% 88%, 58% 12%, 34% 22%; } 39% { background-position: 86% 38%, 18% 74%, 86% 64%; } 63% { background-position: 26% 16%, 84% 92%, 42% 100%; } 82% { background-position: 68% 68%, 32% 30%, 100% 34%; } } @keyframes colorfly-gradient-orb-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 22% { transform: translate3d(78%, 22%, 0) scale(1.12); } 47% { transform: translate3d(44%, 86%, 0) scale(.92); } 72% { transform: translate3d(112%, 56%, 0) scale(1.2); } } @keyframes colorfly-gradient-orb-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); } 19% { transform: translate3d(-48%, -18%, 0) scale(.9); } 53% { transform: translate3d(-92%, -62%, 0) scale(1.14); } 79% { transform: translate3d(-22%, -86%, 0) scale(.98); } } @keyframes colorfly-gradient-spark { 0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); } 28% { transform: translate3d(52%, -34%, 0) scale(1.08); } 58% { transform: translate3d(-44%, 38%, 0) scale(.96); } 84% { transform: translate3d(20%, 28%, 0) scale(1.18); } } </style>

<div class="colorfly-gradient-text-card"> <small>Gradient type</small> <h2>Gradient on text</h2> <p>A moving text gradient built from your palette.</p> </div> <style> .colorfly-gradient-text-card { --gradient-text-a: #C31E3A; --gradient-text-b: #DE8393; --gradient-text-c: #999999; position: relative; display: grid; place-items: center; min-height: 310px; overflow: hidden; padding: 42px; text-align: center; border-radius: 28px; background: radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%), linear-gradient(135deg, #fff, #fbfbfd); } .colorfly-gradient-text-card::before, .colorfly-gradient-text-card::after { content: ""; position: absolute; pointer-events: none; border-radius: 50%; filter: blur(2px); } .colorfly-gradient-text-card::before { left: 9%; top: 15%; width: min(330px, 48%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%); animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite; } .colorfly-gradient-text-card::after { right: 7%; bottom: 6%; width: min(360px, 52%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%); animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-text-card small, .colorfly-gradient-text-card p { position: relative; z-index: 1; color: #65616d; } .colorfly-gradient-text-card h2 { position: relative; z-index: 1; margin: 10px 0 12px; color: transparent; font-size: clamp(42px, 8vw, 96px); line-height: .92; background: radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%), radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%), linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a)); background-size: 220% 220%, 240% 240%, 280% 100%; -webkit-background-clip: text; background-clip: text; animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite; } @keyframes colorfly-gradient-text-shift { 0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; } 27% { background-position: 78% 18%, 28% 82%, 42% 50%; } 61% { background-position: 36% 92%, 86% 24%, 100% 50%; } 84% { background-position: 92% 48%, 18% 40%, 58% 50%; } } @keyframes colorfly-gradient-text-glow-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(.92); } 42% { transform: translate3d(80%, 32%, 0) scale(1.12); } 72% { transform: translate3d(28%, 86%, 0) scale(.98); } } @keyframes colorfly-gradient-text-glow-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 36% { transform: translate3d(-62%, -18%, 0) scale(.9); } 76% { transform: translate3d(-36%, -78%, 0) scale(1.12); } } </style>

Cardinal Restore Commercial Color Palette

Cardinal Restore Commercial Color Palette

Gradients

Color Roles and Usage Map

Brand identity

Buttons

Interface

Print Color Values

Palette Colors

Main (Brand) Colors

Support Colors

Neutral Colors

Export and Handoff

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Color tokens

Role tokens

JSON

Moving gradient background

Moving gradient text

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Palette workspace

Cardinal Restore Commercial Color Palette

Gradients

Color Roles and Usage Map

Brand identity

Buttons

Interface

Print Color Values

Palette Colors

Main (Brand) Colors

Support Colors

Neutral Colors

Export and Handoff

Export logo in seconds

Color tokens

Role tokens

JSON

Moving gradient background

Moving gradient text

Build your first color system