Charcoal Crimson Copper Palette for Urban Graphic Design Studio | Col...

Charcoal#333333

Crimson#C1272D

Copper#B76E33

Slate Blue#79828B

Olive Drab#7C8454

Palette direction

Charcoal Crimson Copper Color Palette

Design Alchemy's color palette captures the dynamic energy of urban culture refined into a sophisticated and premium visual identity, balancing bold industrial hues with warm muted accents and grounded neutrals for clarity and contrast.

AnalogousCreativeurbangraphic designpremiumbold

Desktop website

Charcoal Crimson Copper Color Palette

https://Colorfly.design

Creative color direction

Charcoal Crimson Copper Color Palette

Design Alchemy's color palette captures the dynamic energy of urban culture refined into a sophisticated and premium visual identity, balancing bold industrial hues with warm muted accents and grounded neutrals for clarity and contrast.

Explore the color system View examples Guidelines

Browser tab & favicon

Charcoal Crimson Copper Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

12.6:1

12.6:1

5.8:1

Logo pattern

Gradients

Mobile website

9:41

Creative Charcoal Crimson Copper Color Palette

The triadic main colors—Charcoal, Crimson, and Copper—create a vibrant yet grounded trio that channels urban grit while maintaining a high-end polished feel authentic to the brand's identity.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Charcoal #333333

HeadlineUsed for main titles and key messages.Copper #B76E33

LinkUsed for links and interactive text.Charcoal #333333

Buttons

Primary Button

Contrast12.63:1AA

BackgroundCharcoal #333333

TextWhite #FFFFFF

Secondary Button

Contrast5.84:1AA

BackgroundCrimson #C1272D

TextWhite #FFFFFF

Outlined Button

Contrast12.63:1AA

BorderCharcoal #333333

TextCharcoal #333333

Interface

TextDefault readable body text.Jet #111111

Bg LightLight page or section background.White #FFFFFF

Bg DarkDark page or section background.Olive Drab #7C8454

IconSmall interface icons and marks.Slate Blue #79828B

BorderCards, inputs, and component borders.Slate Blue #79828B

DividerSubtle separators between content.Slate Blue #79828B

OutlineFocus rings and emphasis outlines.Slate Blue #79828B

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

CharcoalMain color - #333333

CMYK

Calculated CMYK

CrimsonMain color - #C1272D

CMYK

Calculated CMYK

CopperMain color - #B76E33

CMYK

Calculated CMYK

Slate BlueSupport color - #79828B

CMYK

Calculated CMYK

Olive DrabSupport color - #7C8454

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

IvoryNeutral color - #F5F5F5

CMYK

Calculated CMYK

JetNeutral color - #111111

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The triadic main colors—Charcoal, Crimson, and Copper—create a vibrant yet grounded trio that channels urban grit while maintaining a high-end polished feel authentic to the brand's identity.

PrimaryCharcoal

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Link

Charcoal conveys strength, sophistication, and urban solidity, anchoring the brand with modern professionalism.

HEX#333333

RGB51, 51, 51

HSL0, 0, 20

CMYK0, 0, 0, 80

SecondaryCrimson

RolesBtn Secondary Bg

Crimson adds bold energy and passion that reflects the brand's creative intensity and connection to street culture.

HEX#C1272D

RGB193, 39, 45

HSL358, 66, 45

CMYK0, 80, 77, 24

TertiaryCopper

RolesHeadline

Copper offers a warm metallic tone that symbolizes transformation and refinement in line with the brand's alchemical ethos.

HEX#B76E33

RGB183, 110, 51

HSL27, 56, 46

CMYK0, 40, 72, 28

Support Colors

Muted blue-grey and olive green support colors provide subtle industrial and organic accents that harmonize and balance the strong main colors without competing for attention.

Slate Blue

RolesIcon, Border, Divider, Outline

Slate Blue introduces cool contrast and structural neutrality that complements Charcoal and tempers the warmth of Copper.

HEX#79828B

RGB121, 130, 139

HSL210, 7, 51

CMYK13, 6, 0, 45

Olive Drab

RolesBg Dark

Olive Drab adds a muted earthy depth that enhances the grounding urban vibe and subtly extends the palette’s versatility.

HEX#7C8454

RGB124, 132, 84

HSL70, 22, 42

CMYK6, 0, 36, 48

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Ivory

HEX#F5F5F5

RGB245, 245, 245

HSL0, 0, 96

CMYK0, 0, 0, 4

Jet

RolesText

HEX#111111

RGB17, 17, 17

HSL0, 0, 7

CMYK0, 0, 0, 93

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Charcoal",
            "hex": "#333333",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 80,
                "source": "colorfly"
            }
        },
        {
            "name": "Crimson",
            "hex": "#C1272D",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 80,
                "y": 77,
                "k": 24,
                "source": "colorfly"
            }
        },
        {
            "name": "Copper",
            "hex": "#B76E33",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 40,
                "y": 72,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#79828B",
            "role": "support",
            "cmyk": {
                "c": 13,
                "m": 6,
                "y": 0,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Olive Drab",
            "hex": "#7C8454",
            "role": "support",
            "cmyk": {
                "c": 6,
                "m": 0,
                "y": 36,
                "k": 48,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F5F5F5",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Jet",
            "hex": "#111111",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 93,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-charcoal: #333333;
  --color-crimson: #C1272D;
  --color-copper: #B76E33;
  --color-slate-blue: #79828B;
  --color-olive-drab: #7C8454;
  --color-white: #FFFFFF;
  --color-ivory: #F5F5F5;
  --color-jet: #111111;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #333333;
  --role-btn-primary-bg: #333333;
  --role-btn-outlined-border: #333333;
  --role-btn-outlined-text: #333333;
  --role-link: #333333;
  --role-btn-secondary-bg: #C1272D;
  --role-headline: #B76E33;
  --role-icon: #79828B;
  --role-border: #79828B;
  --role-divider: #79828B;
  --role-outline: #79828B;
  --role-bg-dark: #7C8454;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-text: #111111;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "charcoal": "#333333",
    "crimson": "#C1272D",
    "copper": "#B76E33",
    "slate-blue": "#79828B",
    "olive-drab": "#7C8454",
    "white": "#FFFFFF",
    "ivory": "#F5F5F5",
    "jet": "#111111"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #333333;
  --gradient-partner: #8F8F8F;
  --gradient-accent: #79828B;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #333333;
  --gradient-text-b: #8F8F8F;
  --gradient-text-c: #79828B;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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