Midnight Charcoal#0E171C
Smoked Plum#6A515E
Slate Mist#73858A
Soft Aqua Veil#8FA6A1
Warm Stone#B9B1A6
Palette direction

Charcoal Plum Slate Color Palette

This palette translates the image’s restrained dark-to-light bands into a strategic system with charcoal, muted plum, and cool slate as the core structure. It feels editorial and modern while still offering enough warmth and contrast to work across branding and interfaces.

CustomCreativeeditorialmodernmutedcharcoal
palette-preview.example
Creative color direction

Charcoal Plum Slate Color Palette

This palette translates the image’s restrained dark-to-light bands into a strategic system with charcoal, muted plum, and cool slate as the core structure. It feels editorial and modern while still offering enough warmth and contrast to work across branding and interfaces.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Midnight Charcoal #0E171C18.1:1 Excellent
Logo Ink Black #111111on Slate Mist #73858A4.9:1 Strong
Logo Ink Black #111111on Pure White #FFFFFF18.9:1 Excellent
Logo Ink Black #111111on Warm Stone #B9B1A68.9:1 Excellent
Icon color
BackgroundMidnight Charcoal#0E171CTextPure White#FFFFFF
Primary Button18.13:1
AAA

Best for the main action users should notice first.

BackgroundSmoked Plum#6A515ETextPure White#FFFFFF
Secondary Button7.12:1
AAA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextSlate Mist#73858A
Outlined Button3.85:1
Large text

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextSlate Mist#73858A
Text Button3.85:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsCustom color relationship
9:41Charcoal Plum Slate Color Palette Color role balance
Custom system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCharcoal Plum Slate Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine deep charcoal, muted plum, and cool slate in a quiet, layered system that mirrors the image’s balanced dark-to-midtone progression. Together they create a recognizable but understated identity that feels deliberate rather than decorative.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Midnight Charcoal #0E171C
HeadlineUsed for main titles and key messages.Smoked Plum #6A515E
LinkUsed for links and interactive text.Slate Mist #73858A

Buttons

Primary Button
BackgroundMidnight Charcoal #0E171C
TextPure White #FFFFFF
Secondary Button
BackgroundSmoked Plum #6A515E
TextPure White #FFFFFF
Outlined Button
BackgroundSlate Mist #73858A
TextSlate Mist #73858A

Interface

TextDefault readable body text.Ink Black #111111
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Ink Black #111111
IconSmall interface icons and marks.Soft Aqua Veil #8FA6A1
BorderCards, inputs, and component borders.Soft Aqua Veil #8FA6A1
DividerSubtle separators between content.Warm Stone #B9B1A6
OutlineFocus rings and emphasis outlines.Warm Stone #B9B1A6

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine deep charcoal, muted plum, and cool slate in a quiet, layered system that mirrors the image’s balanced dark-to-midtone progression. Together they create a recognizable but understated identity that feels deliberate rather than decorative.

PrimaryMidnight Charcoal

RolesLogo, Btn Primary Bg

This near-black blue-gray anchors the brand with clarity and a crisp, contemporary edge.

HEX#0E171C
RGB14, 23, 28
HSL201, 33, 8
CMYK50, 18, 0, 89
SecondarySmoked Plum

RolesBtn Secondary Bg, Headline

This muted plum adds a refined human note and gives the palette a distinct editorial signature.

HEX#6A515E
RGB106, 81, 94
HSL329, 13, 37
CMYK0, 24, 11, 58
TertiarySlate Mist

RolesLink, Btn Outlined Border, Btn Outlined Text

This balanced slate keeps the palette functional and calm while preserving visual cohesion across interface elements.

HEX#73858A
RGB115, 133, 138
HSL193, 9, 50
CMYK17, 4, 0, 46

Support Colors

The support colors extend the palette with a cool desaturated lift and a soft grounding tone, so the core hues can stay authoritative. They reinforce the main colors without pulling the system away from its restrained, image-inspired character.

Soft Aqua Veil

RolesIcon, Border

This subdued aqua-gray softens the darker core and helps technical elements read cleanly without competing for attention.

HEX#8FA6A1
RGB143, 166, 161
HSL167, 11, 61
CMYK14, 0, 3, 35
Warm Stone

RolesDivider, Outline

This warm neutral support tone adds subtle separation and keeps surfaces from feeling too cold or stark.

HEX#B9B1A6
RGB185, 177, 166
HSL35, 12, 69
CMYK0, 4, 10, 27

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Pearl Fog
HEX#EEF0EE
RGB238, 240, 238
HSL120, 6, 94
CMYK1, 0, 1, 6
Ink Black

RolesBg Dark, Text

HEX#111111
RGB17, 17, 17
HSL0, 0, 7
CMYK0, 0, 0, 93

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-midnight-charcoal: #0E171C;
  --color-smoked-plum: #6A515E;
  --color-slate-mist: #73858A;
  --color-soft-aqua-veil: #8FA6A1;
  --color-warm-stone: #B9B1A6;
  --color-pure-white: #FFFFFF;
  --color-pearl-fog: #EEF0EE;
  --color-ink-black: #111111;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0E171C;
  --role-btn-primary-bg: #0E171C;
  --role-btn-secondary-bg: #6A515E;
  --role-headline: #6A515E;
  --role-link: #73858A;
  --role-btn-outlined-border: #73858A;
  --role-btn-outlined-text: #73858A;
  --role-icon: #8FA6A1;
  --role-border: #8FA6A1;
  --role-divider: #B9B1A6;
  --role-outline: #B9B1A6;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #111111;
  --role-text: #111111;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "midnight-charcoal": "#0E171C",
    "smoked-plum": "#6A515E",
    "slate-mist": "#73858A",
    "soft-aqua-veil": "#8FA6A1",
    "warm-stone": "#B9B1A6",
    "pure-white": "#FFFFFF",
    "pearl-fog": "#EEF0EE",
    "ink-black": "#111111"
}
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