Azure#2A73CC
Forest Green#28A745
Sky Blue#4C9ED9
Teal#3B8D99
Slate#708090
Palette direction

Clean Blue Green Color Palette

This palette combines fresh blues and a lively green to embody cleanliness and eco-friendliness, balanced with cool gray accents and neutral shades that promote clarity and trust. The main colors provide a recognizable, harmonious system that clearly communicates the brand's focus on cleanliness and vitality.

AnalogousNonecleanfreshbluegreen
palette-preview.example
None color direction

Clean Blue Green Color Palette

This palette combines fresh blues and a lively green to embody cleanliness and eco-friendliness, balanced with cool gray accents and neutral shades that promote clarity and trust. The main colors provide a recognizable, harmonious system that clearly communicates the brand's focus on cleanliness and vitality.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Ivory #FFFFFFon Azure #2A73CC4.7:1 Strong
Logo Charcoal #2F2F2Fon Sky Blue #4C9ED94.6:1 Strong
Logo Charcoal #2F2F2Fon Ivory #FFFFFF13.4:1 Excellent
Logo Ivory #FFFFFFon Charcoal #2F2F2F13.4:1 Excellent
Icon color
BackgroundAzure#2A73CCTextIvory#FFFFFF
Primary Button4.75:1
AA

Best for the main action users should notice first.

BackgroundForest Green#28A745TextCharcoal#2F2F2F
Secondary Button4.27:1
Large text

Useful for softer choices and secondary paths.

BackgroundIvory#FFFFFFTextAzure#2A73CC
Outlined Button4.75:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundIvory#FFFFFFTextAzure#2A73CC
Text Button4.75:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Clean Blue Green Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CClean Blue Green Color PaletteNone brand direction ColorFly.design
Strategic palette preview

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Azure #2A73CC
HeadlineUsed for main titles and key messages.Azure #2A73CC
LinkUsed for links and interactive text.Azure #2A73CC

Buttons

Primary Button
BackgroundAzure #2A73CC
TextIvory #FFFFFF
Secondary Button
BackgroundForest Green #28A745
TextCharcoal #2F2F2F
Outlined Button
BackgroundAzure #2A73CC
TextAzure #2A73CC

Interface

TextDefault readable body text.Charcoal #2F2F2F
Bg LightLight page or section background.Ivory #FFFFFF
Bg DarkDark page or section background.Snow #F4F4F4
IconSmall interface icons and marks.Teal #3B8D99
BorderCards, inputs, and component borders.Teal #3B8D99
DividerSubtle separators between content.Teal #3B8D99
OutlineFocus rings and emphasis outlines.Teal #3B8D99

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine shades of blue and green to express freshness, reliability, and eco-consciousness, making the brand easily identifiable and memorable.

PrimaryAzure

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

Azure blue evokes a sense of cleanliness and trust, making it an ideal primary color for a cleaning brand's identity and interactive elements.

HEX#2A73CC
RGB42, 115, 204
HSL213, 66, 48
CMYK79, 44, 0, 20
SecondaryForest Green

RolesBtn Secondary Bg

Forest Green adds an eco-friendly and natural feel, subtly supporting the primary blue without overpowering it.

HEX#28A745
RGB40, 167, 69
HSL134, 61, 41
CMYK76, 0, 59, 35
TertiarySky Blue

Sky Blue provides a soft, harmonious variation that complements the deeper blue and fresh green for headline use.

HEX#4C9ED9
RGB76, 158, 217
HSL205, 65, 57
CMYK65, 27, 0, 15

Support Colors

Support colors extend the palette with muted teal and slate shades that enhance the freshness while remaining visually subordinate to the main colors.

Teal

RolesIcon, Border, Divider, Outline

Teal balances the main colors by adding a cooler accent that highlights details such as icons and borders without competing for attention.

HEX#3B8D99
RGB59, 141, 153
HSL188, 44, 42
CMYK61, 8, 0, 40
Slate

Slate offers a subtle, desaturated shade that complements the blues and greens while ensuring visual stability and neutrality in interface elements.

HEX#708090
RGB112, 128, 144
HSL210, 13, 50
CMYK22, 11, 0, 44

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Snow

RolesBg Dark

HEX#F4F4F4
RGB244, 244, 244
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText, Btn Secondary Text

HEX#2F2F2F
RGB47, 47, 47
HSL0, 0, 18
CMYK0, 0, 0, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-azure: #2A73CC;
  --color-forest-green: #28A745;
  --color-sky-blue: #4C9ED9;
  --color-teal: #3B8D99;
  --color-slate: #708090;
  --color-ivory: #FFFFFF;
  --color-snow: #F4F4F4;
  --color-charcoal: #2F2F2F;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #2A73CC;
  --role-link: #2A73CC;
  --role-btn-primary-bg: #2A73CC;
  --role-btn-outlined-border: #2A73CC;
  --role-btn-outlined-text: #2A73CC;
  --role-headline: #2A73CC;
  --role-btn-secondary-bg: #28A745;
  --role-icon: #3B8D99;
  --role-border: #3B8D99;
  --role-divider: #3B8D99;
  --role-outline: #3B8D99;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F4F4F4;
  --role-text: #2F2F2F;
  --role-btn-secondary-text: #2F2F2F;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "azure": "#2A73CC",
    "forest-green": "#28A745",
    "sky-blue": "#4C9ED9",
    "teal": "#3B8D99",
    "slate": "#708090",
    "ivory": "#FFFFFF",
    "snow": "#F4F4F4",
    "charcoal": "#2F2F2F"
}
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