Cognac Blue Purple Color Palette for Tech Brand Identity | ColorFly.d...

Cognac#BF6B3B

Steel Blue#1F3B70

Soft Purple#7D6AA9

Ash Gray#A39E98

Slate Brown#6B665D

Palette direction

Cognac Blue Purple Color Palette

A balanced palette inspired by the image's modern tech and professional workspace vibes, combining distinctive blues, soft purples, and warm cognac with supportive muted grays and browns, plus strong neutrals for clarity and readability.

Split ComplementaryTechbluecognacpurpletech

Desktop website

Cognac Blue Purple Color Palette

https://Colorfly.design

Tech color direction

Cognac Blue Purple Color Palette

A balanced palette inspired by the image's modern tech and professional workspace vibes, combining distinctive blues, soft purples, and warm cognac with supportive muted grays and browns, plus strong neutrals for clarity and readability.

Explore the color system View examples Guidelines

Browser tab & favicon

Cognac Blue Purple Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

10.9:1

10.9:1

4.7:1

Logo pattern

Gradients

Mobile website

9:41

Tech Cognac Blue Purple Color Palette

The main colors combine a warm Cognac orange with a strong Blue and a Soft Purple, creating a balanced and recognizable triadic harmony suitable for tech brands needing both vibrancy and professionalism.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Cognac #BF6B3B

HeadlineUsed for main titles and key messages.Steel Blue #1F3B70

LinkUsed for links and interactive text.Steel Blue #1F3B70

Buttons

Primary Button

Contrast3.90:1Large text

BackgroundCognac #BF6B3B

TextPure White #FFFFFF

Secondary Button

Contrast10.95:1AA

BackgroundSteel Blue #1F3B70

TextPure White #FFFFFF

Outlined Button

Contrast4.66:1AA

BorderCognac #BF6B3B

TextSoft Purple #7D6AA9

Interface

TextDefault readable body text.Charcoal #2E2A26

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Mist #F4F3F2

IconSmall interface icons and marks.Ash Gray #A39E98

BorderCards, inputs, and component borders.Ash Gray #A39E98

DividerSubtle separators between content.Slate Brown #6B665D

OutlineFocus rings and emphasis outlines.Slate Brown #6B665D

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

CognacMain color - #BF6B3B

CMYK

Calculated CMYK

Steel BlueMain color - #1F3B70

CMYK

Calculated CMYK

Soft PurpleMain color - #7D6AA9

CMYK

Calculated CMYK

Ash GraySupport color - #A39E98

CMYK

Calculated CMYK

Slate BrownSupport color - #6B665D

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

MistNeutral color - #F4F3F2

CMYK

Calculated CMYK

CharcoalNeutral color - #2E2A26

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a warm Cognac orange with a strong Blue and a Soft Purple, creating a balanced and recognizable triadic harmony suitable for tech brands needing both vibrancy and professionalism.

PrimaryCognac

RolesLogo, Btn Primary Bg, Btn Outlined Border

Cognac provides warmth and creativity, evoking energy and approachability for the brand's standout elements.

HEX#BF6B3B

RGB191, 107, 59

HSL22, 53, 49

CMYK0, 44, 69, 25

SecondarySteel Blue

RolesLink, Btn Secondary Bg, Headline

Steel Blue contributes professionalism and trustworthiness, essential for tech brand confidence and user assurance.

HEX#1F3B70

RGB31, 59, 112

HSL219, 57, 28

CMYK72, 47, 0, 56

TertiarySoft Purple

RolesBtn Outlined Text

Soft Purple adds a subtle modern sophistication and balances warmth and cool tones, enriching the palette's harmony.

HEX#7D6AA9

RGB125, 106, 169

HSL258, 27, 54

CMYK26, 37, 0, 34

Support Colors

Support colors provide understated, muted grays and browns that extend and harmonize with the main colors, reinforcing structural and interface elements without overpowering primary hues.

Ash Gray

RolesIcon, Border

Ash Gray complements the main colors with versatile neutrality, supporting icons and borders clearly but softly.

HEX#A39E98

RGB163, 158, 152

HSL33, 6, 62

CMYK0, 3, 7, 36

Slate Brown

RolesDivider, Outline

Slate Brown balances the warmth of Cognac and depth of Steel Blue, providing subtle contrast for dividing and outlining interface parts.

HEX#6B665D

RGB107, 102, 93

HSL39, 7, 39

CMYK0, 5, 13, 58

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Mist

RolesBg Dark

HEX#F4F3F2

RGB244, 243, 242

HSL30, 8, 95

CMYK0, 0, 1, 4

Charcoal

RolesText

HEX#2E2A26

RGB46, 42, 38

HSL30, 10, 16

CMYK0, 9, 17, 82

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Cognac",
            "hex": "#BF6B3B",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 44,
                "y": 69,
                "k": 25,
                "source": "colorfly"
            }
        },
        {
            "name": "Steel Blue",
            "hex": "#1F3B70",
            "role": "main",
            "cmyk": {
                "c": 72,
                "m": 47,
                "y": 0,
                "k": 56,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Purple",
            "hex": "#7D6AA9",
            "role": "main",
            "cmyk": {
                "c": 26,
                "m": 37,
                "y": 0,
                "k": 34,
                "source": "colorfly"
            }
        },
        {
            "name": "Ash Gray",
            "hex": "#A39E98",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 3,
                "y": 7,
                "k": 36,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Brown",
            "hex": "#6B665D",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 5,
                "y": 13,
                "k": 58,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Mist",
            "hex": "#F4F3F2",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 1,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2E2A26",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 9,
                "y": 17,
                "k": 82,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-cognac: #BF6B3B;
  --color-steel-blue: #1F3B70;
  --color-soft-purple: #7D6AA9;
  --color-ash-gray: #A39E98;
  --color-slate-brown: #6B665D;
  --color-pure-white: #FFFFFF;
  --color-mist: #F4F3F2;
  --color-charcoal: #2E2A26;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #BF6B3B;
  --role-btn-primary-bg: #BF6B3B;
  --role-btn-outlined-border: #BF6B3B;
  --role-link: #1F3B70;
  --role-btn-secondary-bg: #1F3B70;
  --role-headline: #1F3B70;
  --role-btn-outlined-text: #7D6AA9;
  --role-icon: #A39E98;
  --role-border: #A39E98;
  --role-divider: #6B665D;
  --role-outline: #6B665D;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F4F3F2;
  --role-text: #2E2A26;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "cognac": "#BF6B3B",
    "steel-blue": "#1F3B70",
    "soft-purple": "#7D6AA9",
    "ash-gray": "#A39E98",
    "slate-brown": "#6B665D",
    "pure-white": "#FFFFFF",
    "mist": "#F4F3F2",
    "charcoal": "#2E2A26"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #BF6B3B;
  --gradient-partner: #DCAE93;
  --gradient-accent: #A39E98;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #BF6B3B;
  --gradient-text-b: #775E4F;
  --gradient-text-c: #A39E98;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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