Cool Calm Blueish Color Palette for Ecommerce Product Lists and Searc...

Blue#3B82F6

Violet#7C3AED

Lavender#A78BFA

Light Periwinkle#C7D2FE

Pale Cornflower#E0E7FF

Palette direction

Cool Calm Blueish Color Palette

This palette uses a triadic harmony of blues and purples to evoke calmness and style while maintaining clarity and distinction among product list and search interface elements.

AnalogousEcommercebluecalmstylishproduct list

Desktop website

Cool Calm Blueish Color Palette

https://Colorfly.design

Ecommerce color direction

Cool Calm Blueish Color Palette

This palette uses a triadic harmony of blues and purples to evoke calmness and style while maintaining clarity and distinction among product list and search interface elements.

Explore the color system View examples Guidelines

Browser tab & favicon

Cool Calm Blueish Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

5.7:1

5.7:1

5.4:1

Logo pattern

Gradients

Mobile website

9:41

Ecommerce Cool Calm Blueish Color Palette

The main colors combine a moderate blue with a soft violet and a warm muted lavender, creating a harmonious triadic palette that is both calming and stylish, easily distinguishing key UI elements.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Blue #3B82F6

HeadlineUsed for main titles and key messages.Violet #7C3AED

LinkUsed for links and interactive text.Violet #7C3AED

Buttons

Primary Button

Contrast3.98:1Large text

BackgroundBlue #3B82F6

TextCharcoal #1E293B

Secondary Button

Contrast5.70:1AA

BackgroundViolet #7C3AED

TextWhite #FFFFFF

Outlined Button

Contrast2.99:1Low

BorderBlue #3B82F6

TextBlue #3B82F6

Interface

TextDefault readable body text.Charcoal #1E293B

Bg LightLight page or section background.Pale Cornflower #E0E7FF

Bg DarkDark page or section background.White #FFFFFF

IconSmall interface icons and marks.Light Periwinkle #C7D2FE

BorderCards, inputs, and component borders.Light Periwinkle #C7D2FE

DividerSubtle separators between content.Light Periwinkle #C7D2FE

OutlineFocus rings and emphasis outlines.Light Periwinkle #C7D2FE

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

BlueMain color - #3B82F6

CMYK

Calculated CMYK

VioletMain color - #7C3AED

CMYK

Calculated CMYK

LavenderMain color - #A78BFA

CMYK

Calculated CMYK

Light PeriwinkleSupport color - #C7D2FE

CMYK

Calculated CMYK

Pale CornflowerSupport color - #E0E7FF

CMYK

Calculated CMYK

WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

SnowNeutral color - #F9FAFB

CMYK

Calculated CMYK

CharcoalNeutral color - #1E293B

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a moderate blue with a soft violet and a warm muted lavender, creating a harmonious triadic palette that is both calming and stylish, easily distinguishing key UI elements.

PrimaryBlue

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

This moderate blue conveys trust and calmness, serving as a strong and recognizable color for logo and primary button backgrounds.

HEX#3B82F6

RGB59, 130, 246

HSL217, 91, 60

CMYK76, 47, 0, 4

SecondaryViolet

RolesLink, Btn Secondary Bg, Headline

The violet adds a stylish and modern accent used for links, secondary buttons, and headlines to complement the primary blue.

HEX#7C3AED

RGB124, 58, 237

HSL262, 83, 58

CMYK48, 76, 0, 7

TertiaryLavender

This muted lavender harmonizes with the violet while providing legible secondary button text that remains subtle yet readable.

HEX#A78BFA

RGB167, 139, 250

HSL255, 92, 76

CMYK33, 44, 0, 2

Support Colors

Support colors subtly reinforce the main palette with softer blues and cool grays that balance the stronger hues without overpowering them.

Light Periwinkle

RolesIcon, Border, Divider, Outline

A soft periwinkle provides gentle accents and delineations that complement the main blues and purples.

HEX#C7D2FE

RGB199, 210, 254

HSL228, 96, 89

CMYK22, 17, 0, 0

Pale Cornflower

RolesBg Light

This pale blue background supports clean content areas while enhancing contrast for readability and interface comfort.

HEX#E0E7FF

RGB224, 231, 255

HSL226, 100, 94

CMYK12, 9, 0, 0

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Dark, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Snow

HEX#F9FAFB

RGB249, 250, 251

HSL210, 20, 98

CMYK1, 0, 0, 2

Charcoal

RolesText, Btn Primary Text

HEX#1E293B

RGB30, 41, 59

HSL217, 33, 17

CMYK49, 31, 0, 77

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Blue",
            "hex": "#3B82F6",
            "role": "main",
            "cmyk": {
                "c": 76,
                "m": 47,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Violet",
            "hex": "#7C3AED",
            "role": "main",
            "cmyk": {
                "c": 48,
                "m": 76,
                "y": 0,
                "k": 7,
                "source": "colorfly"
            }
        },
        {
            "name": "Lavender",
            "hex": "#A78BFA",
            "role": "main",
            "cmyk": {
                "c": 33,
                "m": 44,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Periwinkle",
            "hex": "#C7D2FE",
            "role": "support",
            "cmyk": {
                "c": 22,
                "m": 17,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Pale Cornflower",
            "hex": "#E0E7FF",
            "role": "support",
            "cmyk": {
                "c": 12,
                "m": 9,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Snow",
            "hex": "#F9FAFB",
            "role": "neutral",
            "cmyk": {
                "c": 1,
                "m": 0,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1E293B",
            "role": "neutral",
            "cmyk": {
                "c": 49,
                "m": 31,
                "y": 0,
                "k": 77,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-blue: #3B82F6;
  --color-violet: #7C3AED;
  --color-lavender: #A78BFA;
  --color-light-periwinkle: #C7D2FE;
  --color-pale-cornflower: #E0E7FF;
  --color-white: #FFFFFF;
  --color-snow: #F9FAFB;
  --color-charcoal: #1E293B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #3B82F6;
  --role-btn-primary-bg: #3B82F6;
  --role-btn-outlined-border: #3B82F6;
  --role-btn-outlined-text: #3B82F6;
  --role-link: #7C3AED;
  --role-btn-secondary-bg: #7C3AED;
  --role-headline: #7C3AED;
  --role-icon: #C7D2FE;
  --role-border: #C7D2FE;
  --role-divider: #C7D2FE;
  --role-outline: #C7D2FE;
  --role-bg-light: #E0E7FF;
  --role-bg-dark: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-text: #1E293B;
  --role-btn-primary-text: #1E293B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "blue": "#3B82F6",
    "violet": "#7C3AED",
    "lavender": "#A78BFA",
    "light-periwinkle": "#C7D2FE",
    "pale-cornflower": "#E0E7FF",
    "white": "#FFFFFF",
    "snow": "#F9FAFB",
    "charcoal": "#1E293B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #3B82F6;
  --gradient-partner: #93BAFA;
  --gradient-accent: #C7D2FE;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #3B82F6;
  --gradient-text-b: #4F6487;
  --gradient-text-c: #777E98;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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