Coral Navy Sand Color Palette for Ecommerce Brand Identity

Coral Navy Sand Color Palette

This harmonious palette combines three main colors in a triadic scheme for vibrant recognition, supported by softer accent hues for versatility, anchored by a set of clear neutrals to ensure readability and accessibility across digital interfaces.

Split ComplementaryEcommercecoralnavysandtriadic

Main (Brand) Colors

The main colors form a triadic harmony with Coral, Navy, and Sand, providing vibrancy, depth, and warmth for strong brand recognition.

PrimaryCoral

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Coral brings energetic warmth and approachability that captures attention as the brand's focal point.

HEX#FF6F61

RGB255, 111, 97

HSL5, 100, 69

CMYK0, 56, 62, 0

SecondaryNavy

RolesHeadline, Btn Secondary Bg

Navy conveys trustworthiness and professionalism, anchoring the palette with depth and clarity.

HEX#003366

RGB0, 51, 102

HSL210, 100, 20

CMYK100, 50, 0, 60

TertiarySand

Sand adds a warm, inviting earth tone that complements the vibrancy of Coral and the depth of Navy.

HEX#D6A77A

RGB214, 167, 122

HSL29, 53, 66

CMYK0, 22, 43, 16

Support Colors

Support colors extend the main palette with softened, low saturation hues that enhance usability and balance without overpowering the primary colors.

Slate Blue

RolesIcon, Border, Divider, Outline

Slate Blue provides a muted blue-gray tone that supports Navy with subtle contrast for interface elements.

HEX#A3B9C9

RGB163, 185, 201

HSL205, 26, 71

CMYK19, 8, 0, 21

Light Taupe

Light Taupe complements Sand with a gentle, neutral warmth that balances vibrancy and depth.

HEX#CDB99D

RGB205, 185, 157

HSL35, 32, 71

CMYK0, 10, 23, 20

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory

RolesBg Light, Btn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Alabaster

RolesBg Dark

HEX#F5F5F5

RGB245, 245, 245

HSL0, 0, 96

CMYK0, 0, 0, 4

Charcoal

RolesText, Btn Primary Text

HEX#222222

RGB34, 34, 34

HSL0, 0, 13

CMYK0, 0, 0, 87

COLORFLY_PALETTE_V2 { "format": "colorfly_palette_v2", "source": "colorfly.design", "colors": [ { "name": "Coral", "hex": "#FF6F61", "role": "main", "cmyk": { "c": 0, "m": 56, "y": 62, "k": 0, "source": "colorfly" } }, { "name": "Navy", "hex": "#003366", "role": "main", "cmyk": { "c": 100, "m": 50, "y": 0, "k": 60, "source": "colorfly" } }, { "name": "Sand", "hex": "#D6A77A", "role": "main", "cmyk": { "c": 0, "m": 22, "y": 43, "k": 16, "source": "colorfly" } }, { "name": "Slate Blue", "hex": "#A3B9C9", "role": "support", "cmyk": { "c": 19, "m": 8, "y": 0, "k": 21, "source": "colorfly" } }, { "name": "Light Taupe", "hex": "#CDB99D", "role": "support", "cmyk": { "c": 0, "m": 10, "y": 23, "k": 20, "source": "colorfly" } }, { "name": "Ivory", "hex": "#FFFFFF", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 0, "source": "colorfly" } }, { "name": "Alabaster", "hex": "#F5F5F5", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 4, "source": "colorfly" } }, { "name": "Charcoal", "hex": "#222222", "role": "neutral", "cmyk": { "c": 0, "m": 0, "y": 0, "k": 87, "source": "colorfly" } } ] } END_COLORFLY_PALETTE

:root { --color-coral: #FF6F61; --color-navy: #003366; --color-sand: #D6A77A; --color-slate-blue: #A3B9C9; --color-light-taupe: #CDB99D; --color-ivory: #FFFFFF; --color-alabaster: #F5F5F5; --color-charcoal: #222222; }

:root { --role-logo: #FF6F61; --role-link: #FF6F61; --role-btn-primary-bg: #FF6F61; --role-btn-outlined-border: #FF6F61; --role-btn-outlined-text: #FF6F61; --role-headline: #003366; --role-btn-secondary-bg: #003366; --role-icon: #A3B9C9; --role-border: #A3B9C9; --role-divider: #A3B9C9; --role-outline: #A3B9C9; --role-bg-light: #FFFFFF; --role-btn-secondary-text: #FFFFFF; --role-bg-dark: #F5F5F5; --role-text: #222222; --role-btn-primary-text: #222222; }

{ "coral": "#FF6F61", "navy": "#003366", "sand": "#D6A77A", "slate-blue": "#A3B9C9", "light-taupe": "#CDB99D", "ivory": "#FFFFFF", "alabaster": "#F5F5F5", "charcoal": "#222222" }

<div class="colorfly-moving-gradient-bg"> <span class="colorfly-gradient-spark" aria-hidden="true"></span> <div> <small>Motion gradient</small> <h2>Gradient background</h2> <p>A moving brand gradient built from your palette.</p> </div> </div> <style> .colorfly-moving-gradient-bg { --gradient-anchor: #FF6F61; --gradient-partner: #FF9A90; --gradient-accent: #A3B9C9; --gradient-text: #000000; position: relative; display: grid; place-items: center; min-height: 340px; overflow: hidden; padding: 42px; color: var(--gradient-text); border-radius: 28px; background: radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%), radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%), linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor)); background-size: 160% 160%, 180% 180%, 240% 240%; animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg > div { position: relative; z-index: 1; max-width: 640px; text-align: center; } .colorfly-moving-gradient-bg::before, .colorfly-moving-gradient-bg::after, .colorfly-gradient-spark { content: ""; position: absolute; z-index: 0; aspect-ratio: 1; border-radius: 50%; pointer-events: none; mix-blend-mode: screen; } .colorfly-moving-gradient-bg::before { left: -10%; top: -18%; width: min(520px, 72%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%), radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%); opacity: .86; animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite; } .colorfly-moving-gradient-bg::after { right: -12%; bottom: -24%; width: min(620px, 82%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%), radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%); opacity: .78; animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-spark { left: 42%; top: 44%; width: min(360px, 54%); background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%); opacity: .46; animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite; } @keyframes colorfly-gradient-bg { 0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; } 18% { background-position: 44% 88%, 58% 12%, 34% 22%; } 39% { background-position: 86% 38%, 18% 74%, 86% 64%; } 63% { background-position: 26% 16%, 84% 92%, 42% 100%; } 82% { background-position: 68% 68%, 32% 30%, 100% 34%; } } @keyframes colorfly-gradient-orb-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 22% { transform: translate3d(78%, 22%, 0) scale(1.12); } 47% { transform: translate3d(44%, 86%, 0) scale(.92); } 72% { transform: translate3d(112%, 56%, 0) scale(1.2); } } @keyframes colorfly-gradient-orb-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); } 19% { transform: translate3d(-48%, -18%, 0) scale(.9); } 53% { transform: translate3d(-92%, -62%, 0) scale(1.14); } 79% { transform: translate3d(-22%, -86%, 0) scale(.98); } } @keyframes colorfly-gradient-spark { 0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); } 28% { transform: translate3d(52%, -34%, 0) scale(1.08); } 58% { transform: translate3d(-44%, 38%, 0) scale(.96); } 84% { transform: translate3d(20%, 28%, 0) scale(1.18); } } </style>

<div class="colorfly-gradient-text-card"> <small>Gradient type</small> <h2>Gradient on text</h2> <p>A moving text gradient built from your palette.</p> </div> <style> .colorfly-gradient-text-card { --gradient-text-a: #FF6F61; --gradient-text-b: #8A534E; --gradient-text-c: #58646D; position: relative; display: grid; place-items: center; min-height: 310px; overflow: hidden; padding: 42px; text-align: center; border-radius: 28px; background: radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%), linear-gradient(135deg, #fff, #fbfbfd); } .colorfly-gradient-text-card::before, .colorfly-gradient-text-card::after { content: ""; position: absolute; pointer-events: none; border-radius: 50%; filter: blur(2px); } .colorfly-gradient-text-card::before { left: 9%; top: 15%; width: min(330px, 48%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%); animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite; } .colorfly-gradient-text-card::after { right: 7%; bottom: 6%; width: min(360px, 52%); aspect-ratio: 1; background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%); animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite; } .colorfly-gradient-text-card small, .colorfly-gradient-text-card p { position: relative; z-index: 1; color: #65616d; } .colorfly-gradient-text-card h2 { position: relative; z-index: 1; margin: 10px 0 12px; color: transparent; font-size: clamp(42px, 8vw, 96px); line-height: .92; background: radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%), radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%), linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a)); background-size: 220% 220%, 240% 240%, 280% 100%; -webkit-background-clip: text; background-clip: text; animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite; } @keyframes colorfly-gradient-text-shift { 0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; } 27% { background-position: 78% 18%, 28% 82%, 42% 50%; } 61% { background-position: 36% 92%, 86% 24%, 100% 50%; } 84% { background-position: 92% 48%, 18% 40%, 58% 50%; } } @keyframes colorfly-gradient-text-glow-one { 0%, 100% { transform: translate3d(0, 0, 0) scale(.92); } 42% { transform: translate3d(80%, 32%, 0) scale(1.12); } 72% { transform: translate3d(28%, 86%, 0) scale(.98); } } @keyframes colorfly-gradient-text-glow-two { 0%, 100% { transform: translate3d(0, 0, 0) scale(1); } 36% { transform: translate3d(-62%, -18%, 0) scale(.9); } 76% { transform: translate3d(-36%, -78%, 0) scale(1.12); } } </style>