Coral#FF6F61
Sand#F4D398
Seafoam#63BFAA
Ocean Blue#5A8F8E
Taupe#BCAAA4
Palette direction

Coral Sand Coastal Color Palette

This palette captures the vibrant, warm, and inviting atmosphere of a coastal seafood and beer gastropub. The main colors reflect freshness and festivity, while support colors and neutrals enhance readability and balance for a lively yet approachable brand identity.

Split ComplementaryFood Beveragecoralsandseafoamcoastal
palette-preview.example
Food Beverage color direction

Coral Sand Coastal Color Palette

This palette captures the vibrant, warm, and inviting atmosphere of a coastal seafood and beer gastropub. The main colors reflect freshness and festivity, while support colors and neutrals enhance readability and balance for a lively yet approachable brand identity.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #2B2B2Bon Sand #F4D3989.9:1 Excellent
Logo Charcoal #2B2B2Bon Seafoam #63BFAA6.4:1 Strong
Logo Charcoal #2B2B2Bon Coral #FF6F615.2:1 Strong
Logo Charcoal #2B2B2Bon White #FFFFFF14.2:1 Excellent
Icon color
BackgroundCoral#FF6F61TextCharcoal#2B2B2B
Primary Button5.19:1
AA

Best for the main action users should notice first.

BackgroundSand#F4D398TextCharcoal#2B2B2B
Secondary Button9.86:1
AAA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextCoral#FF6F61
Outlined Button2.73:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextCoral#FF6F61
Text Button2.73:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Coral Sand Coastal Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCoral Sand Coastal Color PaletteFood Beverage brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form an analogous scheme of coral, warm sand, and seafoam green that together evoke the beach environment, fresh seafood, and the festive, casual spirit of the brand.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Coral #FF6F61
HeadlineUsed for main titles and key messages.Sand #F4D398
LinkUsed for links and interactive text.Coral #FF6F61

Buttons

Primary Button
BackgroundCoral #FF6F61
TextCharcoal #2B2B2B
Secondary Button
BackgroundSand #F4D398
TextCharcoal #2B2B2B
Outlined Button
BackgroundCoral #FF6F61
TextCoral #FF6F61

Interface

TextDefault readable body text.Charcoal #2B2B2B
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F9F6F1
IconSmall interface icons and marks.Ocean Blue #5A8F8E
BorderCards, inputs, and component borders.Ocean Blue #5A8F8E
DividerSubtle separators between content.Ocean Blue #5A8F8E
OutlineFocus rings and emphasis outlines.Ocean Blue #5A8F8E

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form an analogous scheme of coral, warm sand, and seafoam green that together evoke the beach environment, fresh seafood, and the festive, casual spirit of the brand.

PrimaryCoral

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Coral provides a warm, energetic presence that conveys friendliness and the vibrant spirit of gathering by the sea.

HEX#FF6F61
RGB255, 111, 97
HSL5, 100, 69
CMYK0, 56, 62, 0
SecondarySand

RolesHeadline, Btn Secondary Bg

Sand brings warmth and grounding, evoking sunlit beaches and natural textures that balance the palette's vibrancy.

HEX#F4D398
RGB244, 211, 152
HSL38, 81, 78
CMYK0, 14, 38, 4
TertiarySeafoam

Seafoam introduces a fresh, cool contrast reminiscent of ocean waves and freshness, reinforcing the culinary emphasis on seafood.

HEX#63BFAA
RGB99, 191, 170
HSL166, 42, 57
CMYK48, 0, 11, 25

Support Colors

Support colors are muted ocean blue and soft taupe hues to complement the main palette, used subtly to reinforce coastal freshness and add calm accents.

Ocean Blue

RolesIcon, Border, Divider, Outline

Ocean Blue complements seafoam with a deeper hue that adds depth and supports textural elements without overwhelming the main colors.

HEX#5A8F8E
RGB90, 143, 142
HSL179, 23, 46
CMYK37, 0, 1, 44
Taupe

Taupe balances warmth and neutrality, complementing sand and coral while providing a soft contrast for secondary headlines and subtle elements.

HEX#BCAAA4
RGB188, 170, 164
HSL15, 15, 69
CMYK0, 10, 13, 26

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F9F6F1
RGB249, 246, 241
HSL38, 40, 96
CMYK0, 1, 3, 2
Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#2B2B2B
RGB43, 43, 43
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-coral: #FF6F61;
  --color-sand: #F4D398;
  --color-seafoam: #63BFAA;
  --color-ocean-blue: #5A8F8E;
  --color-taupe: #BCAAA4;
  --color-white: #FFFFFF;
  --color-ivory: #F9F6F1;
  --color-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #FF6F61;
  --role-link: #FF6F61;
  --role-btn-primary-bg: #FF6F61;
  --role-btn-outlined-border: #FF6F61;
  --role-btn-outlined-text: #FF6F61;
  --role-headline: #F4D398;
  --role-btn-secondary-bg: #F4D398;
  --role-icon: #5A8F8E;
  --role-border: #5A8F8E;
  --role-divider: #5A8F8E;
  --role-outline: #5A8F8E;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #F9F6F1;
  --role-text: #2B2B2B;
  --role-btn-primary-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "coral": "#FF6F61",
    "sand": "#F4D398",
    "seafoam": "#63BFAA",
    "ocean-blue": "#5A8F8E",
    "taupe": "#BCAAA4",
    "white": "#FFFFFF",
    "ivory": "#F9F6F1",
    "charcoal": "#2B2B2B"
}
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