Crimson#DC143C
Brown#A52A2A
Charcoal#333333
Steel Blue#46627F
Slate Gray#708090
Palette direction

Crimson Charcoal Crimson Color Palette

This palette uses bold, dynamic reds paired with a deep charcoal and cooler complementary accents to embody creativity, passion, and clear communication vital for a senior freelance creative advertising team. The main reds provide strong visual identity and energy, while the support muted cool tones and neutrals balance vibrancy with readability and sophistication across media.

MonochromaticCreativecreativebrandingadvertisingbold
palette-preview.example
Creative color direction

Crimson Charcoal Crimson Color Palette

This palette uses bold, dynamic reds paired with a deep charcoal and cooler complementary accents to embody creativity, passion, and clear communication vital for a senior freelance creative advertising team. The main reds provide strong visual identity and energy, while the support muted cool tones and neutrals balance vibrancy with readability and sophistication across media.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Charcoal #333333

12.6:1 Excellent

Logo White #FFFFFF
on Crimson #DC143C

5.0:1 Strong

Logo Eerie Black #1A1A1A
on White #FFFFFF

17.4:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Creative Crimson Charcoal Crimson Color Palette

Three harmonious reds and deep charcoal work together to express passion, focus, and clarity, creating a bold and recognizable system that commands attention and conveys creative leadership.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Monochromatic
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #DC143C
HeadlineUsed for main titles and key messages.Brown #A52A2A
LinkUsed for links and interactive text.Crimson #DC143C

Buttons

Primary Button
Contrast4.99:1AA
BackgroundCrimson #DC143C
TextWhite #FFFFFF
Secondary Button
Contrast7.08:1AA
BackgroundBrown #A52A2A
TextWhite #FFFFFF
Outlined Button
Contrast4.99:1AA
BorderCrimson #DC143C
TextCrimson #DC143C

Interface

TextDefault readable body text.Eerie Black #1A1A1A
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F5F5F5
IconSmall interface icons and marks.Steel Blue #46627F
BorderCards, inputs, and component borders.Steel Blue #46627F
DividerSubtle separators between content.Slate Gray #708090
OutlineFocus rings and emphasis outlines.Slate Gray #708090

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

Three harmonious reds and deep charcoal work together to express passion, focus, and clarity, creating a bold and recognizable system that commands attention and conveys creative leadership.

PrimaryCrimson

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Crimson symbolizes passion and energy, driving brand visibility and emotional impact.

HEX#DC143C
RGB220, 20, 60
HSL348, 83, 47
CMYK0, 91, 73, 14
SecondaryBrown

RolesHeadline, Btn Secondary Bg

Brown adds a grounded, trustworthy weight that balances the intensity of crimson with stability.

HEX#A52A2A
RGB165, 42, 42
HSL0, 59, 41
CMYK0, 75, 75, 35
TertiaryCharcoal

Charcoal delivers strong legibility and professionalism as a contrast color supporting and defining the main reds.

HEX#333333
RGB51, 51, 51
HSL0, 0, 20
CMYK0, 0, 0, 80

Support Colors

Muted blues and steel grays enrich the palette with cooler undertones, reinforcing contrast and adding dimension without detracting from the dominant reds and charcoal. These accents enhance interface elements like icons and borders subtly and elegantly.

Steel Blue

RolesIcon, Border

Steel Blue complements red by introducing calming undertones that stabilize the composition without overwriting main colors.

HEX#46627F
RGB70, 98, 127
HSL211, 29, 39
CMYK45, 23, 0, 50
Slate Gray

RolesDivider, Outline

Slate Gray provides low-contrast delineation to structure content gently between bold elements.

HEX#708090
RGB112, 128, 144
HSL210, 13, 50
CMYK22, 11, 0, 44

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F5F5F5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Eerie Black

RolesText

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Crimson",
            "hex": "#DC143C",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 91,
                "y": 73,
                "k": 14,
                "source": "colorfly"
            }
        },
        {
            "name": "Brown",
            "hex": "#A52A2A",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 75,
                "y": 75,
                "k": 35,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 80,
                "source": "colorfly"
            }
        },
        {
            "name": "Steel Blue",
            "hex": "#46627F",
            "role": "support",
            "cmyk": {
                "c": 45,
                "m": 23,
                "y": 0,
                "k": 50,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Gray",
            "hex": "#708090",
            "role": "support",
            "cmyk": {
                "c": 22,
                "m": 11,
                "y": 0,
                "k": 44,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#F5F5F5",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Eerie Black",
            "hex": "#1A1A1A",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 90,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #DC143C;
  --color-brown: #A52A2A;
  --color-charcoal: #333333;
  --color-steel-blue: #46627F;
  --color-slate-gray: #708090;
  --color-white: #FFFFFF;
  --color-ivory: #F5F5F5;
  --color-eerie-black: #1A1A1A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #DC143C;
  --role-link: #DC143C;
  --role-btn-primary-bg: #DC143C;
  --role-btn-outlined-border: #DC143C;
  --role-btn-outlined-text: #DC143C;
  --role-headline: #A52A2A;
  --role-btn-secondary-bg: #A52A2A;
  --role-icon: #46627F;
  --role-border: #46627F;
  --role-divider: #708090;
  --role-outline: #708090;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F5;
  --role-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#DC143C",
    "brown": "#A52A2A",
    "charcoal": "#333333",
    "steel-blue": "#46627F",
    "slate-gray": "#708090",
    "white": "#FFFFFF",
    "ivory": "#F5F5F5",
    "eerie-black": "#1A1A1A"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #DC143C;
  --gradient-partner: #EC7E94;
  --gradient-accent: #46627F;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #DC143C;
  --gradient-text-b: #EC7E94;
  --gradient-text-c: #46627F;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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