This premium and assertive palette blends confident main colors with subtle support accents and strong neutrals to evoke trust, expertise, and high-end appeal for a marketing agency.
This premium and assertive palette blends confident main colors with subtle support accents and strong neutrals to evoke trust, expertise, and high-end appeal for a marketing agency.
Explore the color systemColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.
The main colors are a rich Crimson Red paired with a deep Onyx Black, creating a bold and premium contrast that captures attention and conveys authority and passion.
Clear roles create a consistent brand experience.Assign existing palette colors to brand, typography, and interface roles.
A compact view of the brand, support, and neutral colors that make up this system.
The main colors are a rich Crimson Red paired with a deep Onyx Black, creating a bold and premium contrast that captures attention and conveys authority and passion.
RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline
Crimson symbolizes passion and assertiveness, making it perfect for a compelling brand identity that demands attention.
#DC143C220, 20, 60348, 83, 470, 91, 73, 14RolesBtn Secondary Bg
Onyx provides depth and sophistication, offering strong contrast and reinforcing the palette's premium feel.
#0F0F0F15, 15, 150, 0, 60, 0, 0, 94Support colors add refined accents with muted shades that balance the intensity of the main colors without competing for attention.
RolesIcon, Border, Divider, Outline
Slate Gray offers subtle neutrality to soften and frame elements with understated elegance.
#7B7B7B123, 123, 1230, 0, 480, 0, 0, 52Utility colors for backgrounds, text, borders, and balance.
RolesBg Light, Btn Primary Text, Btn Secondary Text
#FFFFFF255, 255, 2550, 0, 1000, 0, 0, 0RolesBg Dark
#F5F5F5245, 245, 2450, 0, 960, 0, 0, 4RolesText
#1A1A1A26, 26, 260, 0, 100, 0, 0, 90Copy palette values for design systems, websites, and client handoff.
Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.
Use when: you need the actual colors.:root {
--color-crimson: #DC143C;
--color-onyx: #0F0F0F;
--color-slate-gray: #7B7B7B;
--color-white: #FFFFFF;
--color-alabaster: #F5F5F5;
--color-charcoal: #1A1A1A;
}Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.
Use when: you need UI roles, not just swatches.:root {
--role-logo: #DC143C;
--role-link: #DC143C;
--role-btn-primary-bg: #DC143C;
--role-btn-outlined-border: #DC143C;
--role-btn-outlined-text: #DC143C;
--role-headline: #DC143C;
--role-btn-secondary-bg: #0F0F0F;
--role-icon: #7B7B7B;
--role-border: #7B7B7B;
--role-divider: #7B7B7B;
--role-outline: #7B7B7B;
--role-bg-light: #FFFFFF;
--role-btn-primary-text: #FFFFFF;
--role-btn-secondary-text: #FFFFFF;
--role-bg-dark: #F5F5F5;
--role-text: #1A1A1A;
}Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.
Use when: a developer or app needs data.{
"crimson": "#DC143C",
"onyx": "#0F0F0F",
"slate-gray": "#7B7B7B",
"white": "#FFFFFF",
"alabaster": "#F5F5F5",
"charcoal": "#1A1A1A"
}