Crimson#CD2C2C
Orange#F26422
Purple#5D2A6A
Maroon#812F2F
Muted Mustard#B58E3C
Palette direction

Crimson Orange Purple Color Palette

This palette draws inspiration from the vibrant red and deep purple tones of the logo, balanced by warm orange accents and neutral grays to create a dynamic yet professional brand identity.

CustomTechcrimsonorangepurpletech
palette-preview.example
Tech color direction

Crimson Orange Purple Color Palette

This palette draws inspiration from the vibrant red and deep purple tones of the logo, balanced by warm orange accents and neutral grays to create a dynamic yet professional brand identity.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Purple #5D2A6A10.5:1 Excellent
Logo White #FFFFFFon Crimson #CD2C2C5.3:1 Strong
Logo Charcoal #2B2B2Bon White #FFFFFF14.2:1 Excellent
Logo Charcoal #2B2B2Bon Muted Mustard #B58E3C4.7:1 Strong
Icon color
BackgroundCrimson#CD2C2CTextWhite#FFFFFF
Primary Button5.26:1
AA

Best for the main action users should notice first.

BackgroundOrange#F26422TextCharcoal#2B2B2B
Secondary Button4.46:1
Large text

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextOrange#F26422
Outlined Button3.17:1
Large text

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextOrange#F26422
Text Button3.17:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsCustom color relationship
9:41Crimson Orange Purple Color Palette Color role balance
Custom system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CCrimson Orange Purple Color PaletteTech brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The triadic scheme combines a bright crimson red, vibrant orange, and rich purple, providing a bold and balanced contrast that enhances brand recognition and energy.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #CD2C2C
HeadlineUsed for main titles and key messages.Purple #5D2A6A
LinkUsed for links and interactive text.Orange #F26422

Buttons

Primary Button
BackgroundCrimson #CD2C2C
TextWhite #FFFFFF
Secondary Button
BackgroundOrange #F26422
TextCharcoal #2B2B2B
Outlined Button
BackgroundCrimson #CD2C2C
TextOrange #F26422

Interface

TextDefault readable body text.Charcoal #2B2B2B
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Light Gray #F4F4F4
IconSmall interface icons and marks.Maroon #812F2F
BorderCards, inputs, and component borders.Maroon #812F2F
DividerSubtle separators between content.Muted Mustard #B58E3C
OutlineFocus rings and emphasis outlines.Maroon #812F2F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The triadic scheme combines a bright crimson red, vibrant orange, and rich purple, providing a bold and balanced contrast that enhances brand recognition and energy.

PrimaryCrimson

RolesLogo, Btn Primary Bg, Btn Outlined Border

Crimson delivers energy and passion, making it perfect for the brand's core identity and main call-to-action buttons.

HEX#CD2C2C
RGB205, 44, 44
HSL0, 65, 49
CMYK0, 79, 79, 20
SecondaryOrange

RolesBtn Secondary Bg, Link, Btn Outlined Text

Orange adds warmth and encouragement, ideal for secondary interactive elements and accent links.

HEX#F26422
RGB242, 100, 34
HSL19, 89, 54
CMYK0, 59, 86, 5
TertiaryPurple

RolesHeadline

Purple brings depth and creativity, suitable for headlines to balance vibrancy with seriousness.

HEX#5D2A6A
RGB93, 42, 106
HSL288, 43, 29
CMYK12, 60, 0, 58

Support Colors

Support colors extend the palette subtly with a deep maroon and muted mustard, complementing main hues while maintaining visual hierarchy without overwhelming.

Maroon

RolesIcon, Border, Outline

Maroon enhances the crimson with a darker tone for subtle borders and icons, adding depth without distraction.

HEX#812F2F
RGB129, 47, 47
HSL0, 47, 35
CMYK0, 64, 64, 49
Muted Mustard

RolesDivider

Muted Mustard offers a soft contrast for dividers, linking the warm orange to more neutral supporting elements harmoniously.

HEX#B58E3C
RGB181, 142, 60
HSL41, 50, 47
CMYK0, 22, 67, 29

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray

RolesBg Dark

HEX#F4F4F4
RGB244, 244, 244
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText, Btn Secondary Text

HEX#2B2B2B
RGB43, 43, 43
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #CD2C2C;
  --color-orange: #F26422;
  --color-purple: #5D2A6A;
  --color-maroon: #812F2F;
  --color-muted-mustard: #B58E3C;
  --color-white: #FFFFFF;
  --color-light-gray: #F4F4F4;
  --color-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #CD2C2C;
  --role-btn-primary-bg: #CD2C2C;
  --role-btn-outlined-border: #CD2C2C;
  --role-btn-secondary-bg: #F26422;
  --role-link: #F26422;
  --role-btn-outlined-text: #F26422;
  --role-headline: #5D2A6A;
  --role-icon: #812F2F;
  --role-border: #812F2F;
  --role-outline: #812F2F;
  --role-divider: #B58E3C;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F4F4F4;
  --role-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#CD2C2C",
    "orange": "#F26422",
    "purple": "#5D2A6A",
    "maroon": "#812F2F",
    "muted-mustard": "#B58E3C",
    "white": "#FFFFFF",
    "light-gray": "#F4F4F4",
    "charcoal": "#2B2B2B"
}
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