Crimson#DC143C
Orange#FF6700
Slate Blue#30475E
Coral#E97451
Sand#F5F0E6
Olive#9AAE8E
Palette direction

Crimson Orange Slate Color Palette

This refined palette for Elevate Fitness emphasizes a bold Crimson and energetic Orange as primary drivers of motivation and approachability, paired with a grounded Slate Blue for professionalism and trust. Subtle support colors like muted Coral, soft Sand, and olive tones enhance warmth, balance, and visual calmness, while structured neutrals ensure strong contrast and clarity. Together, these colors express the brand's modern, premium yet inclusive identity focused on strength, growth, and sustainable transformation.

Split ComplementaryHealth Wellnessfitnesshealthstrengthenergy
palette-preview.example
Health Wellness color direction

Crimson Orange Slate Color Palette

This refined palette for Elevate Fitness emphasizes a bold Crimson and energetic Orange as primary drivers of motivation and approachability, paired with a grounded Slate Blue for professionalism and trust. Subtle support colors like muted Coral, soft Sand, and olive tones enhance warmth, balance, and visual calmness, while structured neutrals ensure strong contrast and clarity. Together, these colors express the brand's modern, premium yet inclusive identity focused on strength, growth, and sustainable transformation.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Slate Blue #30475E

9.6:1 Excellent

Logo Charcoal #202020
on Orange #FF6700

5.6:1 Strong

Logo White #FFFFFF
on Crimson #DC143C

5.0:1 Strong

Logo Charcoal #202020
on White #FFFFFF

16.3:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Health Wellness Crimson Orange Slate Color Palette

The split-complementary relationship among Crimson, Orange, and Slate Blue delivers a distinct balance of energetic warmth, bold motivation, and stable professionalism, forming a memorable brand foundation.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals9Split Complementary
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #DC143C
HeadlineUsed for main titles and key messages.Orange #FF6700
LinkUsed for links and interactive text.Crimson #DC143C

Buttons

Primary Button
Contrast4.99:1AA
BackgroundCrimson #DC143C
TextWhite #FFFFFF
Secondary Button
Contrast5.58:1AA
BackgroundOrange #FF6700
TextCharcoal #202020
Outlined Button
Contrast4.39:1Large text
BorderCrimson #DC143C
TextCrimson #DC143C

Interface

TextDefault readable body text.Charcoal #202020
Bg LightLight page or section background.Sand #F5F0E6
Bg DarkDark page or section background.White #FFFFFF
IconSmall interface icons and marks.Slate Blue #30475E
BorderCards, inputs, and component borders.Slate Blue #30475E
DividerSubtle separators between content.Slate Blue #30475E
OutlineFocus rings and emphasis outlines.Slate Blue #30475E

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The split-complementary relationship among Crimson, Orange, and Slate Blue delivers a distinct balance of energetic warmth, bold motivation, and stable professionalism, forming a memorable brand foundation.

PrimaryCrimson

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Crimson commands attention with passionate energy ideal for showing strength and motivation as a brand's signature hue.

HEX#DC143C
RGB220, 20, 60
HSL348, 83, 47
CMYK0, 91, 73, 14
SecondaryOrange

RolesBtn Secondary Bg, Headline

Orange adds a vibrant, friendly, and energetic personality that encourages inclusivity and approachability.

HEX#FF6700
RGB255, 103, 0
HSL24, 100, 50
CMYK0, 60, 100, 0
TertiarySlate Blue

RolesIcon, Border, Divider, Outline

Slate Blue grounds the palette with calm professionalism and stability, reinforcing trust and maturity.

HEX#30475E
RGB48, 71, 94
HSL210, 32, 28
CMYK49, 24, 0, 63

Support Colors

Support colors provide warmth, balance, and subtle contrast to the bold main colors, enhancing legibility and visual interest without competing for focus.

Coral

Coral offers a softer warm accent that complements Crimson and Orange with approachable friendliness.

HEX#E97451
RGB233, 116, 81
HSL14, 78, 62
CMYK0, 50, 65, 9
Sand

RolesBg Light

Sand serves as a gentle, soothing background that supports clear content presentation and contrasts with stronger tones.

HEX#F5F0E6
RGB245, 240, 230
HSL40, 43, 93
CMYK0, 2, 6, 4
Olive

Olive introduces a muted natural tone reinforcing balance and approachability, pairing subtly with Slate Blue.

HEX#9AAE8E
RGB154, 174, 142
HSL98, 16, 62
CMYK11, 0, 18, 32

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Dark, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#FAFAFA
RGB250, 250, 250
HSL0, 0, 98
CMYK0, 0, 0, 2
Charcoal

RolesText, Btn Secondary Text

HEX#202020
RGB32, 32, 32
HSL0, 0, 13
CMYK0, 0, 0, 87

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Crimson",
            "hex": "#DC143C",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 91,
                "y": 73,
                "k": 14,
                "source": "colorfly"
            }
        },
        {
            "name": "Orange",
            "hex": "#FF6700",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 60,
                "y": 100,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Blue",
            "hex": "#30475E",
            "role": "main",
            "cmyk": {
                "c": 49,
                "m": 24,
                "y": 0,
                "k": 63,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral",
            "hex": "#E97451",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 50,
                "y": 65,
                "k": 9,
                "source": "colorfly"
            }
        },
        {
            "name": "Sand",
            "hex": "#F5F0E6",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 2,
                "y": 6,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Olive",
            "hex": "#9AAE8E",
            "role": "support",
            "cmyk": {
                "c": 11,
                "m": 0,
                "y": 18,
                "k": 32,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory",
            "hex": "#FAFAFA",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#202020",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 87,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #DC143C;
  --color-orange: #FF6700;
  --color-slate-blue: #30475E;
  --color-coral: #E97451;
  --color-sand: #F5F0E6;
  --color-olive: #9AAE8E;
  --color-white: #FFFFFF;
  --color-ivory: #FAFAFA;
  --color-charcoal: #202020;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #DC143C;
  --role-link: #DC143C;
  --role-btn-primary-bg: #DC143C;
  --role-btn-outlined-border: #DC143C;
  --role-btn-outlined-text: #DC143C;
  --role-btn-secondary-bg: #FF6700;
  --role-headline: #FF6700;
  --role-icon: #30475E;
  --role-border: #30475E;
  --role-divider: #30475E;
  --role-outline: #30475E;
  --role-bg-light: #F5F0E6;
  --role-bg-dark: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-text: #202020;
  --role-btn-secondary-text: #202020;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#DC143C",
    "orange": "#FF6700",
    "slate-blue": "#30475E",
    "coral": "#E97451",
    "sand": "#F5F0E6",
    "olive": "#9AAE8E",
    "white": "#FFFFFF",
    "ivory": "#FAFAFA",
    "charcoal": "#202020"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #DC143C;
  --gradient-partner: #EC7E94;
  --gradient-accent: #E97451;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #DC143C;
  --gradient-text-b: #EC7E94;
  --gradient-text-c: #E97451;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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