Crimson#960018
Scarlet#D72631
Rose Pink#E89CA9
Charcoal Grey#4A4A4A
Muted Taupe#BFA6A0
Palette direction

Crimson Valentine Fashion Color Palette

This palette draws from rich, passionate reds and soft pinks to evoke warmth and romance, balanced by elegant neutrals for readability and sophistication.

MonochromaticFashion Beautycrimsonredromancevalentine
palette-preview.example
Fashion Beauty color direction

Crimson Valentine Fashion Color Palette

This palette draws from rich, passionate reds and soft pinks to evoke warmth and romance, balanced by elegant neutrals for readability and sophistication.

Explore the color systemView examplesGuidelines8 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Pure White #FFFFFF
on Crimson #960018

9.1:1 Excellent

Logo Rich Black #1A1A1A
on Rose Pink #E89CA9

8.1:1 Excellent

Logo Pure White #FFFFFF
on Scarlet #D72631

5.0:1 Strong

Logo Rich Black #1A1A1A
on Pure White #FFFFFF

17.4:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Fashion Beauty Crimson Valentine Fashion Color Palette

The main colors combine deep crimson, bright scarlet, and a delicate rose pink to create a passionate, warm, and recognizable system that evokes romance and intensity.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Monochromatic
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #960018
HeadlineUsed for main titles and key messages.Crimson #960018
LinkUsed for links and interactive text.Crimson #960018

Buttons

Primary Button
Contrast9.09:1AA
BackgroundCrimson #960018
TextPure White #FFFFFF
Secondary Button
Contrast4.99:1AA
BackgroundScarlet #D72631
TextPure White #FFFFFF
Outlined Button
Contrast9.09:1AA
BorderCrimson #960018
TextCrimson #960018

Interface

TextDefault readable body text.Rich Black #1A1A1A
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Rich Black #1A1A1A
IconSmall interface icons and marks.Charcoal Grey #4A4A4A
BorderCards, inputs, and component borders.Charcoal Grey #4A4A4A
DividerSubtle separators between content.Charcoal Grey #4A4A4A
OutlineFocus rings and emphasis outlines.Charcoal Grey #4A4A4A

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
CrimsonMain color - #960018
Calculated CMYK
ScarletMain color - #D72631
Calculated CMYK
Rose PinkMain color - #E89CA9
Calculated CMYK
Charcoal GreySupport color - #4A4A4A
Calculated CMYK
Muted TaupeSupport color - #BFA6A0
Calculated CMYK
Pure WhiteNeutral color - #FFFFFF
Calculated CMYK
Blush WhiteNeutral color - #FFF7F8
Calculated CMYK
Rich BlackNeutral color - #1A1A1A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine deep crimson, bright scarlet, and a delicate rose pink to create a passionate, warm, and recognizable system that evokes romance and intensity.

PrimaryCrimson

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

Crimson brings bold passion and strong brand recognition through its deep red tone, ideal for logo and primary buttons.

HEX#960018
RGB150, 0, 24
HSL350, 100, 29
CMYK0, 100, 84, 41
SecondaryScarlet

RolesBtn Secondary Bg

Scarlet injects vibrancy and energy, adding warmth and approachability while complementing Crimson perfectly.

HEX#D72631
RGB215, 38, 49
HSL356, 70, 50
CMYK0, 82, 77, 16
TertiaryRose Pink

Rose Pink softens the palette with gentle, romantic hues that balance the intensity of the reds.

HEX#E89CA9
RGB232, 156, 169
HSL350, 62, 76
CMYK0, 33, 27, 9

Support Colors

The support colors extend the main palette with subtle dark greys and a muted tan to ground the energetic reds while refining interface elements for usability.

Charcoal Grey

RolesIcon, Border, Divider, Outline

Charcoal Grey provides a neutral, sophisticated counterbalance to the vivid reds, perfect for icons and borders.

HEX#4A4A4A
RGB74, 74, 74
HSL0, 0, 29
CMYK0, 0, 0, 71
Muted Taupe

Muted Taupe adds an earthy softness that complements the pink and red tones while keeping the palette grounded.

HEX#BFA6A0
RGB191, 166, 160
HSL12, 19, 69
CMYK0, 13, 16, 25

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Blush White
HEX#FFF7F8
RGB255, 247, 248
HSL353, 100, 98
CMYK0, 3, 3, 0
Rich Black

RolesBg Dark, Text

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Crimson",
            "hex": "#960018",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 100,
                "y": 84,
                "k": 41,
                "source": "colorfly"
            }
        },
        {
            "name": "Scarlet",
            "hex": "#D72631",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 82,
                "y": 77,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Rose Pink",
            "hex": "#E89CA9",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 33,
                "y": 27,
                "k": 9,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Grey",
            "hex": "#4A4A4A",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 71,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Taupe",
            "hex": "#BFA6A0",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 13,
                "y": 16,
                "k": 25,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Blush White",
            "hex": "#FFF7F8",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 3,
                "y": 3,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Rich Black",
            "hex": "#1A1A1A",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 90,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #960018;
  --color-scarlet: #D72631;
  --color-rose-pink: #E89CA9;
  --color-charcoal-grey: #4A4A4A;
  --color-muted-taupe: #BFA6A0;
  --color-pure-white: #FFFFFF;
  --color-blush-white: #FFF7F8;
  --color-rich-black: #1A1A1A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #960018;
  --role-link: #960018;
  --role-btn-primary-bg: #960018;
  --role-btn-outlined-border: #960018;
  --role-btn-outlined-text: #960018;
  --role-headline: #960018;
  --role-btn-secondary-bg: #D72631;
  --role-icon: #4A4A4A;
  --role-border: #4A4A4A;
  --role-divider: #4A4A4A;
  --role-outline: #4A4A4A;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #1A1A1A;
  --role-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#960018",
    "scarlet": "#D72631",
    "rose-pink": "#E89CA9",
    "charcoal-grey": "#4A4A4A",
    "muted-taupe": "#BFA6A0",
    "pure-white": "#FFFFFF",
    "blush-white": "#FFF7F8",
    "rich-black": "#1A1A1A"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #960018;
  --gradient-partner: #C57380;
  --gradient-accent: #D9A3AB;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #960018;
  --gradient-text-b: #C57380;
  --gradient-text-c: #75585C;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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