Deep Blue#0D2D67
Kelly Green#7FC242
Slate Teal#4B8491
Soft Teal#A4C8C1
Palette direction

Deep Blue Kelly Color Palette

This palette combines deep blues and fresh greens inspired by the image, projecting professionalism and growth with clean neutrals for versatile digital and print use.

CustomConstructionbluegreenconstructiontechnology
palette-preview.example
Construction color direction

Deep Blue Kelly Color Palette

This palette combines deep blues and fresh greens inspired by the image, projecting professionalism and growth with clean neutrals for versatile digital and print use.

Explore the color systemView examplesGuidelines7 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Ivory White #FAFAF9
on Deep Blue #0D2D67

12.7:1 Excellent

Logo Charcoal #1B1B1B
on Kelly Green #7FC242

8.0:1 Excellent

Logo Charcoal #1B1B1B
on Ivory White #FAFAF9

16.5:1 Excellent

Logo Charcoal #1B1B1B
on Soft Teal #A4C8C1

9.5:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Construction Deep Blue Kelly Color Palette

The main colors balance a strong, dependable blue with vibrant kelly greens for energy and clarity, working as a recognizable system that suggests professionalism and growth.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals7Custom
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Deep Blue #0D2D67
HeadlineUsed for main titles and key messages.Slate Teal #4B8491
LinkUsed for links and interactive text.Kelly Green #7FC242

Buttons

Primary Button
Contrast12.66:1AA
BackgroundDeep Blue #0D2D67
TextIvory White #FAFAF9
Secondary Button
Contrast7.95:1AA
BackgroundKelly Green #7FC242
TextCharcoal #1B1B1B
Outlined Button
Contrast12.66:1AA
BorderDeep Blue #0D2D67
TextDeep Blue #0D2D67

Interface

TextDefault readable body text.Charcoal #1B1B1B
Bg LightLight page or section background.Ivory White #FAFAF9
Bg DarkDark page or section background.Granite Gray #3F3F3F
IconSmall interface icons and marks.Soft Teal #A4C8C1
BorderCards, inputs, and component borders.Soft Teal #A4C8C1
DividerSubtle separators between content.Soft Teal #A4C8C1
OutlineFocus rings and emphasis outlines.Soft Teal #A4C8C1

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
Deep BlueMain color - #0D2D67
Calculated CMYK
Kelly GreenMain color - #7FC242
Calculated CMYK
Slate TealMain color - #4B8491
Calculated CMYK
Soft TealSupport color - #A4C8C1
Calculated CMYK
Ivory WhiteNeutral color - #FAFAF9
Calculated CMYK
CharcoalNeutral color - #1B1B1B
Calculated CMYK
Granite GrayNeutral color - #3F3F3F

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors balance a strong, dependable blue with vibrant kelly greens for energy and clarity, working as a recognizable system that suggests professionalism and growth.

PrimaryDeep Blue

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Deep Blue conveys trust, reliability, and a strong corporate presence.

HEX#0D2D67
RGB13, 45, 103
HSL219, 78, 23
CMYK87, 56, 0, 60
SecondaryKelly Green

RolesLink, Btn Secondary Bg

Kelly Green adds vibrancy and freshness symbolizing growth and innovation.

HEX#7FC242
RGB127, 194, 66
HSL91, 51, 51
CMYK35, 0, 66, 24
TertiarySlate Teal

RolesHeadline

Slate Teal provides a calming accent that complements and balances the stronger main colors.

HEX#4B8491
RGB75, 132, 145
HSL191, 32, 43
CMYK48, 9, 0, 43

Support Colors

The support colors extend the palette with subdued teals and soft greens that harmonize with the strong main colors, ensuring visual balance and emphasis without competition.

Soft Teal

RolesIcon, Border, Divider, Outline

Soft Teal softly reinforces the palette by providing subtle contrasts and details that support the main colors without overpowering.

HEX#A4C8C1
RGB164, 200, 193
HSL168, 25, 71
CMYK18, 0, 4, 22

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory White

RolesBg Light, Btn Primary Text

HEX#FAFAF9
RGB250, 250, 249
HSL60, 9, 98
CMYK0, 0, 0, 2
Charcoal

RolesText, Btn Secondary Text

HEX#1B1B1B
RGB27, 27, 27
HSL0, 0, 11
CMYK0, 0, 0, 89
Granite Gray

RolesBg Dark

HEX#3F3F3F
RGB63, 63, 63
HSL0, 0, 25
CMYK0, 0, 0, 75

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Deep Blue",
            "hex": "#0D2D67",
            "role": "main",
            "cmyk": {
                "c": 87,
                "m": 56,
                "y": 0,
                "k": 60,
                "source": "colorfly"
            }
        },
        {
            "name": "Kelly Green",
            "hex": "#7FC242",
            "role": "main",
            "cmyk": {
                "c": 35,
                "m": 0,
                "y": 66,
                "k": 24,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Teal",
            "hex": "#4B8491",
            "role": "main",
            "cmyk": {
                "c": 48,
                "m": 9,
                "y": 0,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Teal",
            "hex": "#A4C8C1",
            "role": "support",
            "cmyk": {
                "c": 18,
                "m": 0,
                "y": 4,
                "k": 22,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory White",
            "hex": "#FAFAF9",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1B1B1B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 89,
                "source": "colorfly"
            }
        },
        {
            "name": "Granite Gray",
            "hex": "#3F3F3F",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 75,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-deep-blue: #0D2D67;
  --color-kelly-green: #7FC242;
  --color-slate-teal: #4B8491;
  --color-soft-teal: #A4C8C1;
  --color-ivory-white: #FAFAF9;
  --color-charcoal: #1B1B1B;
  --color-granite-gray: #3F3F3F;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0D2D67;
  --role-btn-primary-bg: #0D2D67;
  --role-btn-outlined-border: #0D2D67;
  --role-btn-outlined-text: #0D2D67;
  --role-link: #7FC242;
  --role-btn-secondary-bg: #7FC242;
  --role-headline: #4B8491;
  --role-icon: #A4C8C1;
  --role-border: #A4C8C1;
  --role-divider: #A4C8C1;
  --role-outline: #A4C8C1;
  --role-bg-light: #FAFAF9;
  --role-btn-primary-text: #FAFAF9;
  --role-text: #1B1B1B;
  --role-btn-secondary-text: #1B1B1B;
  --role-bg-dark: #3F3F3F;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "deep-blue": "#0D2D67",
    "kelly-green": "#7FC242",
    "slate-teal": "#4B8491",
    "soft-teal": "#A4C8C1",
    "ivory-white": "#FAFAF9",
    "charcoal": "#1B1B1B",
    "granite-gray": "#3F3F3F"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0D2D67;
  --gradient-partner: #7A8CAB;
  --gradient-accent: #A4C8C1;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0D2D67;
  --gradient-text-b: #7A8CAB;
  --gradient-text-c: #596C68;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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