Navy Blue#182B63
Lime Green#A4C639
Golden Yellow#F1D735
Slate Teal#406B6B
Pale Aqua#D6EAEA
Palette direction

Deep Blue Lime Color Palette

This palette is inspired by the contrast of deep blue and vibrant lime green from the packaging, balanced with fresh yellow accents and grounded by soft neutrals for clarity and usability. It delivers a modern, energetic, and refreshing brand identity suitable for health, wellness, or active lifestyle products.

Split ComplementaryHealth Wellnessbluelime greenyellowfresh
palette-preview.example
Health Wellness color direction

Deep Blue Lime Color Palette

This palette is inspired by the contrast of deep blue and vibrant lime green from the packaging, balanced with fresh yellow accents and grounded by soft neutrals for clarity and usability. It delivers a modern, energetic, and refreshing brand identity suitable for health, wellness, or active lifestyle products.

Explore the color systemView examplesGuidelines8 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Pure White #FFFFFF
on Navy Blue #182B63

13.4:1 Excellent

Logo Charcoal Black #1A1A1A
on Golden Yellow #F1D735

12.0:1 Excellent

Logo Charcoal Black #1A1A1A
on Lime Green #A4C639

8.9:1 Excellent

Logo Charcoal Black #1A1A1A
on Pure White #FFFFFF

17.4:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Health Wellness Deep Blue Lime Color Palette

The deep blue and vibrant lime green create a complementary color scheme that balances energy and trustworthiness, making the palette recognizable and dynamic.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Split Complementary
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy Blue #182B63
HeadlineUsed for main titles and key messages.Golden Yellow #F1D735
LinkUsed for links and interactive text.Lime Green #A4C639

Buttons

Primary Button
Contrast13.42:1AA
BackgroundNavy Blue #182B63
TextPure White #FFFFFF
Secondary Button
Contrast8.88:1AA
BackgroundLime Green #A4C639
TextCharcoal Black #1A1A1A
Outlined Button
Contrast1.96:1Low
BorderNavy Blue #182B63
TextLime Green #A4C639

Interface

TextDefault readable body text.Charcoal Black #1A1A1A
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Light Gray #E6E6E6
IconSmall interface icons and marks.Slate Teal #406B6B
BorderCards, inputs, and component borders.Slate Teal #406B6B
DividerSubtle separators between content.Slate Teal #406B6B
OutlineFocus rings and emphasis outlines.Pale Aqua #D6EAEA

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
Navy BlueMain color - #182B63
Calculated CMYK
Lime GreenMain color - #A4C639
Calculated CMYK
Golden YellowMain color - #F1D735
Calculated CMYK
Slate TealSupport color - #406B6B
Calculated CMYK
Pale AquaSupport color - #D6EAEA
Calculated CMYK
Pure WhiteNeutral color - #FFFFFF
Calculated CMYK
Light GrayNeutral color - #E6E6E6
Calculated CMYK
Charcoal BlackNeutral color - #1A1A1A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The deep blue and vibrant lime green create a complementary color scheme that balances energy and trustworthiness, making the palette recognizable and dynamic.

PrimaryNavy Blue

RolesLogo, Btn Primary Bg, Btn Outlined Border

Navy Blue conveys trust, professionalism, and stability essential for a confident brand image.

HEX#182B63
RGB24, 43, 99
HSL225, 61, 24
CMYK76, 57, 0, 61
SecondaryLime Green

RolesLink, Btn Secondary Bg, Btn Outlined Text

Lime Green injects freshness, energy, and vitality, perfect for evoking health and activity.

HEX#A4C639
RGB164, 198, 57
HSL74, 55, 50
CMYK17, 0, 71, 22
TertiaryGolden Yellow

RolesHeadline

Golden Yellow adds warmth and optimism, drawing attention effectively without overwhelming.

HEX#F1D735
RGB241, 215, 53
HSL52, 87, 58
CMYK0, 11, 78, 5

Support Colors

The support colors extend the palette with muted blue-green and soft teal tones that complement the main colors by adding subtle depth and calming balance without competing.

Slate Teal

RolesIcon, Border, Divider

Slate Teal blends blue and green undertones to softly reinforce the main blue and green hues, enhancing visual cohesion.

HEX#406B6B
RGB64, 107, 107
HSL180, 25, 34
CMYK40, 0, 0, 58
Pale Aqua

RolesOutline

Pale Aqua provides a gentle highlight that balances and freshens the palette for interface usability.

HEX#D6EAEA
RGB214, 234, 234
HSL180, 32, 88
CMYK9, 0, 0, 8

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray

RolesBg Dark

HEX#E6E6E6
RGB230, 230, 230
HSL0, 0, 90
CMYK0, 0, 0, 10
Charcoal Black

RolesText, Btn Secondary Text

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy Blue",
            "hex": "#182B63",
            "role": "main",
            "cmyk": {
                "c": 76,
                "m": 57,
                "y": 0,
                "k": 61,
                "source": "colorfly"
            }
        },
        {
            "name": "Lime Green",
            "hex": "#A4C639",
            "role": "main",
            "cmyk": {
                "c": 17,
                "m": 0,
                "y": 71,
                "k": 22,
                "source": "colorfly"
            }
        },
        {
            "name": "Golden Yellow",
            "hex": "#F1D735",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 11,
                "y": 78,
                "k": 5,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Teal",
            "hex": "#406B6B",
            "role": "support",
            "cmyk": {
                "c": 40,
                "m": 0,
                "y": 0,
                "k": 58,
                "source": "colorfly"
            }
        },
        {
            "name": "Pale Aqua",
            "hex": "#D6EAEA",
            "role": "support",
            "cmyk": {
                "c": 9,
                "m": 0,
                "y": 0,
                "k": 8,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Gray",
            "hex": "#E6E6E6",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 10,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Black",
            "hex": "#1A1A1A",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 90,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy-blue: #182B63;
  --color-lime-green: #A4C639;
  --color-golden-yellow: #F1D735;
  --color-slate-teal: #406B6B;
  --color-pale-aqua: #D6EAEA;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #E6E6E6;
  --color-charcoal-black: #1A1A1A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #182B63;
  --role-btn-primary-bg: #182B63;
  --role-btn-outlined-border: #182B63;
  --role-link: #A4C639;
  --role-btn-secondary-bg: #A4C639;
  --role-btn-outlined-text: #A4C639;
  --role-headline: #F1D735;
  --role-icon: #406B6B;
  --role-border: #406B6B;
  --role-divider: #406B6B;
  --role-outline: #D6EAEA;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #E6E6E6;
  --role-text: #1A1A1A;
  --role-btn-secondary-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy-blue": "#182B63",
    "lime-green": "#A4C639",
    "golden-yellow": "#F1D735",
    "slate-teal": "#406B6B",
    "pale-aqua": "#D6EAEA",
    "pure-white": "#FFFFFF",
    "light-gray": "#E6E6E6",
    "charcoal-black": "#1A1A1A"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #182B63;
  --gradient-partner: #808AA9;
  --gradient-accent: #406B6B;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #182B63;
  --gradient-text-b: #808AA9;
  --gradient-text-c: #406B6B;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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