Bluish Violet#3C3D70
Soot Black#1B1B2F
Storm Gray#60657B
Classic Cream#DAD7CD
Icy Blue#88A1C2
Palette direction

Deep Bluish Violet Color Palette

This palette harnesses deep bluish-violet, soot black, storm gray, and contrasting cream tones to evoke a mysterious, technological, and modern atmosphere reflected in the image's pixel art style and moody hues. The combined main colors establish a striking visual identity while the support colors and neutrals provide balance and readability across digital interfaces.

MonochromaticTechbluish violetblackgraycream
palette-preview.example
Tech color direction

Deep Bluish Violet Color Palette

This palette harnesses deep bluish-violet, soot black, storm gray, and contrasting cream tones to evoke a mysterious, technological, and modern atmosphere reflected in the image's pixel art style and moody hues. The combined main colors establish a striking visual identity while the support colors and neutrals provide balance and readability across digital interfaces.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Soot Black #1B1B2F16.9:1 Excellent
Logo Pure White #FFFFFFon Storm Gray #60657B5.8:1 Strong
Logo Soot Black #1B1B2Fon Pure White #FFFFFF16.9:1 Excellent
Logo Soot Black #1B1B2Fon Near White #E6E1D412.9:1 Excellent
Icon color
BackgroundBluish Violet#3C3D70TextPure White#FFFFFF
Primary Button10.03:1
AAA

Best for the main action users should notice first.

BackgroundSoot Black#1B1B2FTextPure White#FFFFFF
Secondary Button16.88:1
AAA

Useful for softer choices and secondary paths.

BackgroundClassic Cream#DAD7CDTextSoot Black#1B1B2F
Outlined Button11.72:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundClassic Cream#DAD7CDTextBluish Violet#3C3D70
Text Button6.97:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41Deep Bluish Violet Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CDeep Bluish Violet Color PaletteTech brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form an analogous scheme combining deep bluish violet, near black with a subtle blue tint, and muted storm gray to create a cohesive and moody technological feel.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Bluish Violet #3C3D70
HeadlineUsed for main titles and key messages.Storm Gray #60657B
LinkUsed for links and interactive text.Bluish Violet #3C3D70

Buttons

Primary Button
BackgroundBluish Violet #3C3D70
TextPure White #FFFFFF
Secondary Button
BackgroundSoot Black #1B1B2F
TextPure White #FFFFFF
Outlined Button
BackgroundSoot Black #1B1B2F
TextSoot Black #1B1B2F

Interface

TextDefault readable body text.Charcoal #2B2C33
Bg LightLight page or section background.Classic Cream #DAD7CD
Bg DarkDark page or section background.Near White #E6E1D4
IconSmall interface icons and marks.Icy Blue #88A1C2
BorderCards, inputs, and component borders.Icy Blue #88A1C2
DividerSubtle separators between content.Icy Blue #88A1C2
OutlineFocus rings and emphasis outlines.Icy Blue #88A1C2

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form an analogous scheme combining deep bluish violet, near black with a subtle blue tint, and muted storm gray to create a cohesive and moody technological feel.

PrimaryBluish Violet

RolesLogo, Link, Btn Primary Bg

Bluish Violet conveys innovation and sophistication while giving the brand a distinctive tech-forward presence.

HEX#3C3D70
RGB60, 61, 112
HSL239, 30, 34
CMYK46, 46, 0, 56
SecondarySoot Black

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Soot Black grounds the palette with depth and strength, perfect for secondary controls and borders.

HEX#1B1B2F
RGB27, 27, 47
HSL240, 27, 15
CMYK43, 43, 0, 82
TertiaryStorm Gray

RolesHeadline

Storm Gray adds softness and readability for headlines, complementing the dark primary tones.

HEX#60657B
RGB96, 101, 123
HSL229, 12, 43
CMYK22, 18, 0, 52

Support Colors

The support colors extend the palette with a creamy warm hue and a cool icy blue, balancing the dark main colors and enhancing usability and visual interest.

Classic Cream

RolesBg Light

Classic Cream introduces warmth and softness as the light background, improving contrast with dark text.

HEX#DAD7CD
RGB218, 215, 205
HSL46, 15, 83
CMYK0, 1, 6, 15
Icy Blue

RolesIcon, Border, Divider, Outline

Icy Blue provides cool, subtle accents that emphasize important icons and interface boundaries without overpowering.

HEX#88A1C2
RGB136, 161, 194
HSL214, 32, 65
CMYK30, 17, 0, 24

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBtn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Near White

RolesBg Dark

HEX#E6E1D4
RGB230, 225, 212
HSL43, 26, 87
CMYK0, 2, 8, 10
Charcoal

RolesText

HEX#2B2C33
RGB43, 44, 51
HSL233, 9, 18
CMYK16, 14, 0, 80

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-bluish-violet: #3C3D70;
  --color-soot-black: #1B1B2F;
  --color-storm-gray: #60657B;
  --color-classic-cream: #DAD7CD;
  --color-icy-blue: #88A1C2;
  --color-pure-white: #FFFFFF;
  --color-near-white: #E6E1D4;
  --color-charcoal: #2B2C33;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #3C3D70;
  --role-link: #3C3D70;
  --role-btn-primary-bg: #3C3D70;
  --role-btn-secondary-bg: #1B1B2F;
  --role-btn-outlined-border: #1B1B2F;
  --role-btn-outlined-text: #1B1B2F;
  --role-headline: #60657B;
  --role-bg-light: #DAD7CD;
  --role-icon: #88A1C2;
  --role-border: #88A1C2;
  --role-divider: #88A1C2;
  --role-outline: #88A1C2;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #E6E1D4;
  --role-text: #2B2C33;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "bluish-violet": "#3C3D70",
    "soot-black": "#1B1B2F",
    "storm-gray": "#60657B",
    "classic-cream": "#DAD7CD",
    "icy-blue": "#88A1C2",
    "pure-white": "#FFFFFF",
    "near-white": "#E6E1D4",
    "charcoal": "#2B2C33"
}
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