Deep Teal#305B5F
Slate Blue#496D7B
Dusty Rose#B3919D
Sand#E7DAD4
Muted Taupe#A19A94
Palette direction

Deep Ocean Sand Color Palette

This palette captures the calming yet strong essence of deep oceanic and sandy neutrals, establishing a modern and trustworthy visual identity ideal for creative and professional use.

ComplementaryCreativedeep tealsandslate bluedusty rose
palette-preview.example
Creative color direction

Deep Ocean Sand Color Palette

This palette captures the calming yet strong essence of deep oceanic and sandy neutrals, establishing a modern and trustworthy visual identity ideal for creative and professional use.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Deep Teal #305B5F7.5:1 Excellent
Logo Pure White #FFFFFFon Slate Blue #496D7B5.6:1 Strong
Logo Charcoal Black #2B2A29on Dusty Rose #B3919D5.1:1 Strong
Logo Charcoal Black #2B2A29on Pure White #FFFFFF14.3:1 Excellent
Icon color
BackgroundDeep Teal#305B5FTextPure White#FFFFFF
Primary Button7.53:1
AAA

Best for the main action users should notice first.

BackgroundSlate Blue#496D7BTextPure White#FFFFFF
Secondary Button5.59:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextDeep Teal#305B5F
Outlined Button7.53:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextDeep Teal#305B5F
Text Button7.53:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Deep Ocean Sand Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CDeep Ocean Sand Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors use analogous deep teals and slate blues, blended with a dusty rose accent, creating a harmonious and balanced color relationship that evokes calmness and professionalism.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Deep Teal #305B5F
HeadlineUsed for main titles and key messages.Slate Blue #496D7B
LinkUsed for links and interactive text.Deep Teal #305B5F

Buttons

Primary Button
BackgroundDeep Teal #305B5F
TextPure White #FFFFFF
Secondary Button
BackgroundSlate Blue #496D7B
TextPure White #FFFFFF
Outlined Button
BackgroundDeep Teal #305B5F
TextDeep Teal #305B5F

Interface

TextDefault readable body text.Charcoal Black #2B2A29
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Light Sand #F1E6E1
IconSmall interface icons and marks.Sand #E7DAD4
BorderCards, inputs, and component borders.Sand #E7DAD4
DividerSubtle separators between content.Sand #E7DAD4
OutlineFocus rings and emphasis outlines.Sand #E7DAD4

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors use analogous deep teals and slate blues, blended with a dusty rose accent, creating a harmonious and balanced color relationship that evokes calmness and professionalism.

PrimaryDeep Teal

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Deep Teal conveys trust and stability, anchoring the palette with depth and sophistication.

HEX#305B5F
RGB48, 91, 95
HSL185, 33, 28
CMYK49, 4, 0, 63
SecondarySlate Blue

RolesBtn Secondary Bg, Headline

Slate Blue adds calm and thoughtful energy, complementing Deep Teal with a muted cool tone.

HEX#496D7B
RGB73, 109, 123
HSL197, 26, 38
CMYK41, 11, 0, 52
TertiaryDusty Rose

Dusty Rose introduces a subtle warmth and softness, providing balance and approachability to the palette.

HEX#B3919D
RGB179, 145, 157
HSL339, 18, 64
CMYK0, 19, 12, 30

Support Colors

Support colors extend the main palette with soft, understated neutrals inspired by sandy tones, enhancing usability and maintaining visual harmony without overpowering the main colors.

Sand

RolesIcon, Border, Divider, Outline

Sand acts as a gentle accent that complements the blues and pinks, reinforcing the calm and natural feel of the palette.

HEX#E7DAD4
RGB231, 218, 212
HSL19, 28, 87
CMYK0, 6, 8, 9
Muted Taupe

Muted Taupe offers a grounded, subtle support that balances the cooler tones while keeping the palette sophisticated.

HEX#A19A94
RGB161, 154, 148
HSL28, 6, 61
CMYK0, 4, 8, 37

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Sand

RolesBg Dark

HEX#F1E6E1
RGB241, 230, 225
HSL19, 36, 91
CMYK0, 5, 7, 5
Charcoal Black

RolesText

HEX#2B2A29
RGB43, 42, 41
HSL30, 2, 16
CMYK0, 2, 5, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-deep-teal: #305B5F;
  --color-slate-blue: #496D7B;
  --color-dusty-rose: #B3919D;
  --color-sand: #E7DAD4;
  --color-muted-taupe: #A19A94;
  --color-pure-white: #FFFFFF;
  --color-light-sand: #F1E6E1;
  --color-charcoal-black: #2B2A29;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #305B5F;
  --role-link: #305B5F;
  --role-btn-primary-bg: #305B5F;
  --role-btn-outlined-border: #305B5F;
  --role-btn-outlined-text: #305B5F;
  --role-btn-secondary-bg: #496D7B;
  --role-headline: #496D7B;
  --role-icon: #E7DAD4;
  --role-border: #E7DAD4;
  --role-divider: #E7DAD4;
  --role-outline: #E7DAD4;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F1E6E1;
  --role-text: #2B2A29;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "deep-teal": "#305B5F",
    "slate-blue": "#496D7B",
    "dusty-rose": "#B3919D",
    "sand": "#E7DAD4",
    "muted-taupe": "#A19A94",
    "pure-white": "#FFFFFF",
    "light-sand": "#F1E6E1",
    "charcoal-black": "#2B2A29"
}
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