Deep Purple#4B007D
Coral#F15A29
Lavender#A992D4
Muted Purple#8C72B4
Soft Rose#D4A6B0
Palette direction

Deep Purple Lavender Color Palette

This palette blends deep purple, soft lavender, and warm coral to capture a creative and inviting atmosphere reminiscent of a vibrant yet professional digital space. The main colors create a visually cohesive and engaging system, while the support colors extend warmth and balance with subtle neutral tones. The neutrals offer a solid foundation for text and backgrounds, enabling readability and clean interface designs.

CustomCreativedeep purplelavendercoraldigital creativity
palette-preview.example
Creative color direction

Deep Purple Lavender Color Palette

This palette blends deep purple, soft lavender, and warm coral to capture a creative and inviting atmosphere reminiscent of a vibrant yet professional digital space. The main colors create a visually cohesive and engaging system, while the support colors extend warmth and balance with subtle neutral tones. The neutrals offer a solid foundation for text and backgrounds, enabling readability and clean interface designs.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Pure White #FFFFFF
on Deep Purple #4B007D

13.2:1 Excellent

Logo Dark Charcoal #2B2B2B
on Lavender #A992D4

5.2:1 Strong

Logo Dark Charcoal #2B2B2B
on Pure White #FFFFFF

14.2:1 Excellent

Logo Dark Charcoal #2B2B2B
on Soft Rose #D4A6B0

6.7:1 Strong
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Creative Deep Purple Lavender Color Palette

The main colors are a rich deep purple contrasted by a warm coral and a soft lavender, forming a balanced and vibrant split-complementary harmony that is visually distinctive and energizing.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Custom
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Deep Purple #4B007D
HeadlineUsed for main titles and key messages.Coral #F15A29
LinkUsed for links and interactive text.Deep Purple #4B007D

Buttons

Primary Button
Contrast13.16:1AA
BackgroundDeep Purple #4B007D
TextPure White #FFFFFF
Secondary Button
Contrast4.20:1Large text
BackgroundCoral #F15A29
TextDark Charcoal #2B2B2B
Outlined Button
Contrast13.16:1AA
BorderDeep Purple #4B007D
TextDeep Purple #4B007D

Interface

TextDefault readable body text.Dark Charcoal #2B2B2B
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Light Gray #F3F3F3
IconSmall interface icons and marks.Muted Purple #8C72B4
BorderCards, inputs, and component borders.Muted Purple #8C72B4
DividerSubtle separators between content.Muted Purple #8C72B4
OutlineFocus rings and emphasis outlines.Muted Purple #8C72B4

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors are a rich deep purple contrasted by a warm coral and a soft lavender, forming a balanced and vibrant split-complementary harmony that is visually distinctive and energizing.

PrimaryDeep Purple

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Deep Purple conveys creativity, depth, and sophistication, grounding the palette with a strong visual identity.

HEX#4B007D
RGB75, 0, 125
HSL276, 100, 25
CMYK40, 100, 0, 51
SecondaryCoral

RolesHeadline, Btn Secondary Bg

Coral adds warmth and energy, fostering engagement and inviting user interaction.

HEX#F15A29
RGB241, 90, 41
HSL15, 88, 55
CMYK0, 63, 83, 5
TertiaryLavender

Lavender softens the palette with a calm, approachable tone that complements the bolder main colors.

HEX#A992D4
RGB169, 146, 212
HSL261, 43, 70
CMYK20, 31, 0, 17

Support Colors

Support colors extend the palette with gentle, muted purple and soft rose tones that enhance accessibility and add subtle dimension without overwhelming the main colors.

Muted Purple

RolesIcon, Border, Divider, Outline

Muted Purple supports the main deep purple by providing softer contrast elements for icons and borders.

HEX#8C72B4
RGB140, 114, 180
HSL264, 31, 58
CMYK22, 37, 0, 29
Soft Rose

Soft Rose balances coral with a gentler hue ideal for less dominant interface elements.

HEX#D4A6B0
RGB212, 166, 176
HSL347, 35, 74
CMYK0, 22, 17, 17

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray

RolesBg Dark

HEX#F3F3F3
RGB243, 243, 243
HSL0, 0, 95
CMYK0, 0, 0, 5
Dark Charcoal

RolesText, Btn Secondary Text

HEX#2B2B2B
RGB43, 43, 43
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Deep Purple",
            "hex": "#4B007D",
            "role": "main",
            "cmyk": {
                "c": 40,
                "m": 100,
                "y": 0,
                "k": 51,
                "source": "colorfly"
            }
        },
        {
            "name": "Coral",
            "hex": "#F15A29",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 63,
                "y": 83,
                "k": 5,
                "source": "colorfly"
            }
        },
        {
            "name": "Lavender",
            "hex": "#A992D4",
            "role": "main",
            "cmyk": {
                "c": 20,
                "m": 31,
                "y": 0,
                "k": 17,
                "source": "colorfly"
            }
        },
        {
            "name": "Muted Purple",
            "hex": "#8C72B4",
            "role": "support",
            "cmyk": {
                "c": 22,
                "m": 37,
                "y": 0,
                "k": 29,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Rose",
            "hex": "#D4A6B0",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 22,
                "y": 17,
                "k": 17,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Light Gray",
            "hex": "#F3F3F3",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 5,
                "source": "colorfly"
            }
        },
        {
            "name": "Dark Charcoal",
            "hex": "#2B2B2B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 83,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-deep-purple: #4B007D;
  --color-coral: #F15A29;
  --color-lavender: #A992D4;
  --color-muted-purple: #8C72B4;
  --color-soft-rose: #D4A6B0;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #F3F3F3;
  --color-dark-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #4B007D;
  --role-link: #4B007D;
  --role-btn-primary-bg: #4B007D;
  --role-btn-outlined-border: #4B007D;
  --role-btn-outlined-text: #4B007D;
  --role-headline: #F15A29;
  --role-btn-secondary-bg: #F15A29;
  --role-icon: #8C72B4;
  --role-border: #8C72B4;
  --role-divider: #8C72B4;
  --role-outline: #8C72B4;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F3F3F3;
  --role-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "deep-purple": "#4B007D",
    "coral": "#F15A29",
    "lavender": "#A992D4",
    "muted-purple": "#8C72B4",
    "soft-rose": "#D4A6B0",
    "pure-white": "#FFFFFF",
    "light-gray": "#F3F3F3",
    "dark-charcoal": "#2B2B2B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #4B007D;
  --gradient-partner: #9C73B8;
  --gradient-accent: #8C72B4;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #4B007D;
  --gradient-text-b: #9C73B8;
  --gradient-text-c: #8C72B4;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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