Gold#D4AF37
Firebrick#B22222
Amber#C08040
Palette direction

Gold Red Custom Color Palette

This palette combines vibrant Gold and rich Red as the main colors to create a strong, dynamic, and luxurious visual identity. Complemented by warm support colors and balanced neutrals, it ensures excellent contrast and readability for digital interfaces while maintaining a bold brand character.

AnalogousLuxury And Lifestylegoldredluxurybold
palette-preview.example
Luxury And Lifestyle color direction

Gold Red Custom Color Palette

This palette combines vibrant Gold and rich Red as the main colors to create a strong, dynamic, and luxurious visual identity. Complemented by warm support colors and balanced neutrals, it ensures excellent contrast and readability for digital interfaces while maintaining a bold brand character.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Firebrick #B222226.7:1 Strong
Logo Charcoal #2E2E2Eon Gold #D4AF376.5:1 Strong
Logo Charcoal #2E2E2Eon White #FFFFFF13.6:1 Excellent
Icon color
BackgroundGold#D4AF37TextCharcoal#2E2E2E
Primary Button6.46:1
AA

Best for the main action users should notice first.

BackgroundFirebrick#B22222TextWhite#FFFFFF
Secondary Button6.68:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextGold#D4AF37
Outlined Button2.10:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextFirebrick#B22222
Text Button6.68:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition6 colorsAnalogous color relationship
9:41Gold Red Custom Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CGold Red Custom Color PaletteLuxury And Lifestyle brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors of Gold and Red form a visually striking and memorable combination that balances warmth, energy, and luxury, reinforcing brand recognition through their distinct roles.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Gold #D4AF37
HeadlineUsed for main titles and key messages.Firebrick #B22222
LinkUsed for links and interactive text.Firebrick #B22222

Buttons

Primary Button
BackgroundGold #D4AF37
TextCharcoal #2E2E2E
Secondary Button
BackgroundFirebrick #B22222
TextWhite #FFFFFF
Outlined Button
BackgroundGold #D4AF37
TextGold #D4AF37

Interface

TextDefault readable body text.Charcoal #2E2E2E
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F5F5F5
IconSmall interface icons and marks.Amber #C08040
BorderCards, inputs, and component borders.Amber #C08040
DividerSubtle separators between content.Amber #C08040
OutlineFocus rings and emphasis outlines.Amber #C08040

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors of Gold and Red form a visually striking and memorable combination that balances warmth, energy, and luxury, reinforcing brand recognition through their distinct roles.

PrimaryGold

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Gold conveys luxury, prestige, and warmth, making it ideal for a brand logo and primary button backgrounds to attract attention with elegance.

HEX#D4AF37
RGB212, 175, 55
HSL46, 65, 52
CMYK0, 17, 74, 17
SecondaryFirebrick

RolesLink, Btn Secondary Bg, Headline

Firebrick Red adds passion and energy to the palette, perfect for links, secondary buttons, and headlines to create vibrancy and emphasis.

HEX#B22222
RGB178, 34, 34
HSL0, 68, 42
CMYK0, 81, 81, 30

Support Colors

Support colors provide warm tonal variations of amber and deep terracotta that subtly reinforce the gold and red main colors while remaining visually subordinate.

Amber

RolesIcon, Border, Divider, Outline

Amber complements Gold with a softer warm tone, ideal for icons and borders to provide depth without competing visually.

HEX#C08040
RGB192, 128, 64
HSL30, 50, 50
CMYK0, 33, 67, 25

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F5F5F5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText, Btn Primary Text

HEX#2E2E2E
RGB46, 46, 46
HSL0, 0, 18
CMYK0, 0, 0, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-gold: #D4AF37;
  --color-firebrick: #B22222;
  --color-amber: #C08040;
  --color-white: #FFFFFF;
  --color-ivory: #F5F5F5;
  --color-charcoal: #2E2E2E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #D4AF37;
  --role-btn-primary-bg: #D4AF37;
  --role-btn-outlined-border: #D4AF37;
  --role-btn-outlined-text: #D4AF37;
  --role-link: #B22222;
  --role-btn-secondary-bg: #B22222;
  --role-headline: #B22222;
  --role-icon: #C08040;
  --role-border: #C08040;
  --role-divider: #C08040;
  --role-outline: #C08040;
  --role-bg-light: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F5F5F5;
  --role-text: #2E2E2E;
  --role-btn-primary-text: #2E2E2E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "gold": "#D4AF37",
    "firebrick": "#B22222",
    "amber": "#C08040",
    "white": "#FFFFFF",
    "ivory": "#F5F5F5",
    "charcoal": "#2E2E2E"
}
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