Home Depot Inspired Color Palette for Retail and Home Improvement | C...

Aisle Orange#F96302

Signal Ember#C54A00

Tool Steel#A8A29A

Shop Slate#5C6B73

Workbench Olive#7A8A61

Palette direction

Home Depot Inspired Color Palette

This palette channels the practical energy of a Home Depot-inspired brand with a confident orange-led system anchored by deep industrial neutrals. The warm main colors keep the interface energetic and unmistakably retail-focused, while the muted support tones and clean neutrals maintain clarity for signage, ecommerce, and service moments.

MonochromaticConstructionhome improvementretailhardwareconstruction

Desktop website

Home Depot Inspired Color Palette

https://Colorfly.design

Construction color direction

Home Depot Inspired Color Palette

This palette channels the practical energy of a Home Depot-inspired brand with a confident orange-led system anchored by deep industrial neutrals. The warm main colors keep the interface energetic and unmistakably retail-focused, while the muted support tones and clean neutrals maintain clarity for signage, ecommerce, and service moments.

Explore the color system View examples Guidelines

Browser tab & favicon

Home Depot Inspired Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

6.8:1

6.8:1

5.6:1

Logo pattern

Gradients

Mobile website

9:41

Construction Home Depot Inspired Color Palette

The palette centers on high-visibility orange and a darker utility orange, creating a recognizable retail system with enough variation to support hierarchy without losing the brand’s direct, work-ready feel.

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Aisle Orange #F96302

HeadlineUsed for main titles and key messages.Signal Ember #C54A00

LinkUsed for links and interactive text.Aisle Orange #F96302

Buttons

Primary Button

Contrast5.55:1AA

BackgroundAisle Orange #F96302

TextCharcoal Black #1F1B16

Secondary Button

Contrast4.82:1AA

BackgroundSignal Ember #C54A00

TextPure White #FFFFFF

Outlined Button

Contrast2.24:1Low

BorderTool Steel #A8A29A

TextTool Steel #A8A29A

Interface

TextDefault readable body text.Charcoal Black #1F1B16

Bg LightLight page or section background.Worktop White #F4F1EA

Bg DarkDark page or section background.Charcoal Black #1F1B16

IconSmall interface icons and marks.Shop Slate #5C6B73

BorderCards, inputs, and component borders.Shop Slate #5C6B73

DividerSubtle separators between content.Workbench Olive #7A8A61

OutlineFocus rings and emphasis outlines.Workbench Olive #7A8A61

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Aisle OrangeMain color - #F96302

CMYK

Calculated CMYK

Signal EmberMain color - #C54A00

CMYK

Calculated CMYK

Tool SteelMain color - #A8A29A

CMYK

Calculated CMYK

Shop SlateSupport color - #5C6B73

CMYK

Calculated CMYK

Workbench OliveSupport color - #7A8A61

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Worktop WhiteNeutral color - #F4F1EA

CMYK

Calculated CMYK

Charcoal BlackNeutral color - #1F1B16

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The palette centers on high-visibility orange and a darker utility orange, creating a recognizable retail system with enough variation to support hierarchy without losing the brand’s direct, work-ready feel.

PrimaryAisle Orange

RolesLogo, Btn Primary Bg, Link

This saturated orange drives immediate recognition and signals action, availability, and retail momentum.

HEX#F96302

RGB249, 99, 2

HSL24, 98, 49

CMYK0, 60, 99, 2

SecondarySignal Ember

RolesBtn Secondary Bg, Headline

This deeper orange adds weight and hierarchy, giving the system a more grounded and dependable tone.

HEX#C54A00

RGB197, 74, 0

HSL23, 100, 39

CMYK0, 62, 100, 23

TertiaryTool Steel

RolesBtn Outlined Border, Btn Outlined Text

This restrained gray-orange neutral bridge keeps outlined controls functional without competing with the main brand colors.

HEX#A8A29A

RGB168, 162, 154

HSL34, 7, 63

CMYK0, 4, 8, 34

Support Colors

The support colors extend the orange system with understated industrial accents that reinforce structure, measurement, and service cues without stealing focus from the main hues.

Shop Slate

RolesIcon, Border

This cool slate balances the warm oranges and improves usability across icons and structural UI elements.

HEX#5C6B73

RGB92, 107, 115

HSL201, 11, 41

CMYK20, 7, 0, 55

Workbench Olive

RolesDivider, Outline

This muted olive introduces a practical materials-inspired note that softens the palette and works well for subtle separation.

HEX#7A8A61

RGB122, 138, 97

HSL83, 17, 46

CMYK12, 0, 30, 46

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBtn Secondary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Worktop White

RolesBg Light

HEX#F4F1EA

RGB244, 241, 234

HSL42, 31, 94

CMYK0, 1, 4, 4

Charcoal Black

RolesBg Dark, Text, Btn Primary Text

HEX#1F1B16

RGB31, 27, 22

HSL33, 17, 10

CMYK0, 13, 29, 88

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Aisle Orange",
            "hex": "#F96302",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 60,
                "y": 99,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Signal Ember",
            "hex": "#C54A00",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 62,
                "y": 100,
                "k": 23,
                "source": "colorfly"
            }
        },
        {
            "name": "Tool Steel",
            "hex": "#A8A29A",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 4,
                "y": 8,
                "k": 34,
                "source": "colorfly"
            }
        },
        {
            "name": "Shop Slate",
            "hex": "#5C6B73",
            "role": "support",
            "cmyk": {
                "c": 20,
                "m": 7,
                "y": 0,
                "k": 55,
                "source": "colorfly"
            }
        },
        {
            "name": "Workbench Olive",
            "hex": "#7A8A61",
            "role": "support",
            "cmyk": {
                "c": 12,
                "m": 0,
                "y": 30,
                "k": 46,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Worktop White",
            "hex": "#F4F1EA",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 1,
                "y": 4,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal Black",
            "hex": "#1F1B16",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 13,
                "y": 29,
                "k": 88,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-aisle-orange: #F96302;
  --color-signal-ember: #C54A00;
  --color-tool-steel: #A8A29A;
  --color-shop-slate: #5C6B73;
  --color-workbench-olive: #7A8A61;
  --color-pure-white: #FFFFFF;
  --color-worktop-white: #F4F1EA;
  --color-charcoal-black: #1F1B16;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #F96302;
  --role-btn-primary-bg: #F96302;
  --role-link: #F96302;
  --role-btn-secondary-bg: #C54A00;
  --role-headline: #C54A00;
  --role-btn-outlined-border: #A8A29A;
  --role-btn-outlined-text: #A8A29A;
  --role-icon: #5C6B73;
  --role-border: #5C6B73;
  --role-divider: #7A8A61;
  --role-outline: #7A8A61;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-light: #F4F1EA;
  --role-bg-dark: #1F1B16;
  --role-text: #1F1B16;
  --role-btn-primary-text: #1F1B16;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "aisle-orange": "#F96302",
    "signal-ember": "#C54A00",
    "tool-steel": "#A8A29A",
    "shop-slate": "#5C6B73",
    "workbench-olive": "#7A8A61",
    "pure-white": "#FFFFFF",
    "worktop-white": "#F4F1EA",
    "charcoal-black": "#1F1B16"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #F96302;
  --gradient-partner: #FCA974;
  --gradient-accent: #5C6B73;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #F96302;
  --gradient-text-b: #885B3F;
  --gradient-text-c: #5C6B73;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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