Crimson#E10600
Charcoal#111111
Goldenrod#D4A017
Steel Blue#2F4B66
Olive Brown#6E5A3D
Palette direction

Imagine Dragons Inspired Color Palette

This palette channels the bold, arena-ready energy of Imagine Dragons through a vivid electric red, a deep performance black, and a charged gold accent. The combination feels dramatic and anthemic while still working as a clear system for modern branding and digital UI.

AnalogousCreativeImagine Dragonsmusicanthemicelectric
palette-preview.example
Creative color direction

Imagine Dragons Inspired Color Palette

This palette channels the bold, arena-ready energy of Imagine Dragons through a vivid electric red, a deep performance black, and a charged gold accent. The combination feels dramatic and anthemic while still working as a clear system for modern branding and digital UI.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Charcoal #11111118.9:1 Excellent
Logo Black #0A0A0Aon Goldenrod #D4A0178.3:1 Excellent
Logo White #FFFFFFon Crimson #E106005.0:1 Strong
Logo Black #0A0A0Aon White #FFFFFF19.8:1 Excellent
Icon color
BackgroundCrimson#E10600TextWhite#FFFFFF
Primary Button4.97:1
AA

Best for the main action users should notice first.

BackgroundCharcoal#111111TextWhite#FFFFFF
Secondary Button18.88:1
AAA

Useful for softer choices and secondary paths.

BackgroundIvory#F4F1EATextGoldenrod#D4A017
Outlined Button2.11:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundIvory#F4F1EATextGoldenrod#D4A017
Text Button2.11:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Imagine Dragons Inspired Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CImagine Dragons Inspired Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine a vivid red, a near-black, and a bright gold to create a high-energy system that feels explosive, cinematic, and instantly recognizable. They work together as a stage-lit identity with enough contrast to support both performance-driven branding and readable interfaces.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #E10600
HeadlineUsed for main titles and key messages.Goldenrod #D4A017
LinkUsed for links and interactive text.Goldenrod #D4A017

Buttons

Primary Button
BackgroundCrimson #E10600
TextWhite #FFFFFF
Secondary Button
BackgroundCharcoal #111111
TextWhite #FFFFFF
Outlined Button
BackgroundGoldenrod #D4A017
TextGoldenrod #D4A017

Interface

TextDefault readable body text.Black #0A0A0A
Bg LightLight page or section background.Ivory #F4F1EA
Bg DarkDark page or section background.Black #0A0A0A
IconSmall interface icons and marks.Steel Blue #2F4B66
BorderCards, inputs, and component borders.Steel Blue #2F4B66
DividerSubtle separators between content.Olive Brown #6E5A3D
OutlineFocus rings and emphasis outlines.Olive Brown #6E5A3D

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a vivid red, a near-black, and a bright gold to create a high-energy system that feels explosive, cinematic, and instantly recognizable. They work together as a stage-lit identity with enough contrast to support both performance-driven branding and readable interfaces.

PrimaryCrimson

RolesLogo, Btn Primary Bg

Crimson delivers the urgent, explosive energy that anchors the brand and gives it immediate stage presence.

HEX#E10600
RGB225, 6, 0
HSL2, 100, 44
CMYK0, 97, 100, 12
SecondaryCharcoal

RolesBtn Secondary Bg

Charcoal adds depth and seriousness, keeping the palette grounded and making the brighter colors hit harder.

HEX#111111
RGB17, 17, 17
HSL0, 0, 7
CMYK0, 0, 0, 93
TertiaryGoldenrod

RolesLink, Btn Outlined Border, Btn Outlined Text, Headline

Goldenrod introduces a charged accent that echoes spotlight warmth and adds a memorable performance-ready glow.

HEX#D4A017
RGB212, 160, 23
HSL43, 80, 46
CMYK0, 25, 89, 17

Support Colors

The support colors extend the main palette with cooler stage-like tension and a subdued warm balance, helping the red and gold feel more dimensional without stealing attention. They are restrained enough to reinforce the identity while improving usability across UI states and supporting graphics.

Steel Blue

RolesIcon, Border

Steel Blue cools the palette slightly and gives icons and borders a disciplined contrast against the louder main colors.

HEX#2F4B66
RGB47, 75, 102
HSL209, 37, 29
CMYK54, 26, 0, 60
Olive Brown

RolesDivider, Outline

Olive Brown softens the intensity with an earthy note that keeps dividers and outlines present but understated.

HEX#6E5A3D
RGB110, 90, 61
HSL36, 29, 34
CMYK0, 18, 45, 57

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBtn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Light

HEX#F4F1EA
RGB244, 241, 234
HSL42, 31, 94
CMYK0, 1, 4, 4
Black

RolesBg Dark, Text

HEX#0A0A0A
RGB10, 10, 10
HSL0, 0, 4
CMYK0, 0, 0, 96

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #E10600;
  --color-charcoal: #111111;
  --color-goldenrod: #D4A017;
  --color-steel-blue: #2F4B66;
  --color-olive-brown: #6E5A3D;
  --color-white: #FFFFFF;
  --color-ivory: #F4F1EA;
  --color-black: #0A0A0A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #E10600;
  --role-btn-primary-bg: #E10600;
  --role-btn-secondary-bg: #111111;
  --role-link: #D4A017;
  --role-btn-outlined-border: #D4A017;
  --role-btn-outlined-text: #D4A017;
  --role-headline: #D4A017;
  --role-icon: #2F4B66;
  --role-border: #2F4B66;
  --role-divider: #6E5A3D;
  --role-outline: #6E5A3D;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-light: #F4F1EA;
  --role-bg-dark: #0A0A0A;
  --role-text: #0A0A0A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#E10600",
    "charcoal": "#111111",
    "goldenrod": "#D4A017",
    "steel-blue": "#2F4B66",
    "olive-brown": "#6E5A3D",
    "white": "#FFFFFF",
    "ivory": "#F4F1EA",
    "black": "#0A0A0A"
}
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