LEGO Inspired Color Palette | Playful Brand System | ColorFly.design

Brick Red#D62828

Brick Yellow#F4C430

Brick Blue#2457C5

Plate Green#2E8B57

Stud Orange#B86B2B

Palette direction

Lego Inspired System Color Palette

A playful, construction-ready palette inspired by classic LEGO brick colors and the crisp simplicity of toy-box packaging. Strong primary hues create instant recognition, while clean neutrals keep the system usable across products, interfaces, and merchandising.

Split ComplementaryCreativelego inspiredplayful brand colorsbuilding blocksprimary hues

Desktop website

Lego Inspired System Color Palette

https://Colorfly.design

Creative color direction

Lego Inspired System Color Palette

A playful, construction-ready palette inspired by classic LEGO brick colors and the crisp simplicity of toy-box packaging. Strong primary hues create instant recognition, while clean neutrals keep the system usable across products, interfaces, and merchandising.

Explore the color system View examples Guidelines

Browser tab & favicon

Lego Inspired System Color Palette

https://Colorfly.design

16px source shown at 4x Favicon inspection

Check whether the symbol stays distinct before it reaches the browser tab.

Instagram post

colorfly

Logo color pairings

11.5:1

11.5:1

6.5:1

Logo pattern

Gradients

Mobile website

9:41

Creative Lego Inspired System Color Palette

The main colors echo the classic brick-world relationship of red, yellow, and blue, creating immediate toy-shelf recognition without relying on a single dominant hue. Together they feel energetic, modular, and flexible enough for both brand

iPhone app icon

9:41

Wednesday, July 109:41

Email signature

New message

Tohello@client.com

SubjectColor direction and next steps

Hi Jordan,

Here is the refined color direction we discussed. The system is ready for review.

Avery StonePalette designeravery@colorfly.comhttps://Colorfly.design

Analytics system

Pie, bar, and trend charts reveal whether the palette can support clear, expressive product interfaces.

Audience split

Monthly growth

Trend line

Continue to Color Roles

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Brick Red #D62828

HeadlineUsed for main titles and key messages.Brick Blue #2457C5

LinkUsed for links and interactive text.Brick Blue #2457C5

Buttons

Primary Button

Contrast5.01:1AA

BackgroundBrick Red #D62828

TextPure White #FFFFFF

Secondary Button

Contrast11.50:1AA

BackgroundBrick Yellow #F4C430

TextDeep Charcoal #111111

Outlined Button

Contrast6.47:1AA

BorderBrick Blue #2457C5

TextBrick Blue #2457C5

Interface

TextDefault readable body text.Deep Charcoal #111111

Bg LightLight page or section background.Pure White #FFFFFF

Bg DarkDark page or section background.Deep Charcoal #111111

IconSmall interface icons and marks.Plate Green #2E8B57

BorderCards, inputs, and component borders.Stud Orange #B86B2B

DividerSubtle separators between content.Deep Charcoal #111111

OutlineFocus rings and emphasis outlines.Plate Green #2E8B57

Continue to Color Specs

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.

CMYK

Calculated CMYK

Brick RedMain color - #D62828

CMYK

Calculated CMYK

Brick YellowMain color - #F4C430

CMYK

Calculated CMYK

Brick BlueMain color - #2457C5

CMYK

Calculated CMYK

Plate GreenSupport color - #2E8B57

CMYK

Calculated CMYK

Stud OrangeSupport color - #B86B2B

CMYK

Calculated CMYK

Pure WhiteNeutral color - #FFFFFF

CMYK

Calculated CMYK

Warm Off WhiteNeutral color - #F4F2EC

CMYK

Calculated CMYK

Deep CharcoalNeutral color - #111111

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors echo the classic brick-world relationship of red, yellow, and blue, creating immediate toy-shelf recognition without relying on a single dominant hue. Together they feel energetic, modular, and flexible enough for both brand

PrimaryBrick Red

RolesLogo, Btn Primary Bg

The core brick tone brings instant LEGO-like recognition and a bold, energetic presence.

HEX#D62828

RGB214, 40, 40

HSL0, 69, 50

CMYK0, 81, 81, 16

SecondaryBrick Yellow

RolesBtn Secondary Bg

A bright, cheerful accent that reinforces the playful construction theme and adds visual lift.

HEX#F4C430

RGB244, 196, 48

HSL45, 90, 57

CMYK0, 20, 80, 4

TertiaryBrick Blue

RolesLink, Btn Outlined Border, Btn Outlined Text, Headline

A dependable primary blue that balances the warmer colors and gives the system clarity in UI use.

HEX#2457C5

RGB36, 87, 197

HSL221, 69, 46

CMYK82, 56, 0, 23

Support Colors

These accents extend the main palette with quieter block-like tones that support layouts, status moments, and detail work without competing with the core LEGO-inspired primaries.

Plate Green

RolesIcon, Outline

A muted green that nods to baseplates and adds a practical contrast for supporting elements.

HEX#2E8B57

RGB46, 139, 87

HSL146, 50, 36

CMYK67, 0, 37, 45

Stud Orange

RolesBorder

A warm connector tone that echoes plastic brick energy while staying subordinate to the main colors.

HEX#B86B2B

RGB184, 107, 43

HSL27, 62, 45

CMYK0, 42, 77, 28

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF

RGB255, 255, 255

HSL0, 0, 100

CMYK0, 0, 0, 0

Warm Off White

HEX#F4F2EC

RGB244, 242, 236

HSL45, 27, 94

CMYK0, 1, 3, 4

Deep Charcoal

RolesBg Dark, Divider, Text, Btn Secondary Text

HEX#111111

RGB17, 17, 17

HSL0, 0, 7

CMYK0, 0, 0, 93

Continue to Export

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.

COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Brick Red",
            "hex": "#D62828",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 81,
                "y": 81,
                "k": 16,
                "source": "colorfly"
            }
        },
        {
            "name": "Brick Yellow",
            "hex": "#F4C430",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 20,
                "y": 80,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Brick Blue",
            "hex": "#2457C5",
            "role": "main",
            "cmyk": {
                "c": 82,
                "m": 56,
                "y": 0,
                "k": 23,
                "source": "colorfly"
            }
        },
        {
            "name": "Plate Green",
            "hex": "#2E8B57",
            "role": "support",
            "cmyk": {
                "c": 67,
                "m": 0,
                "y": 37,
                "k": 45,
                "source": "colorfly"
            }
        },
        {
            "name": "Stud Orange",
            "hex": "#B86B2B",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 42,
                "y": 77,
                "k": 28,
                "source": "colorfly"
            }
        },
        {
            "name": "Pure White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Warm Off White",
            "hex": "#F4F2EC",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 1,
                "y": 3,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Deep Charcoal",
            "hex": "#111111",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 93,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.

:root {
  --color-brick-red: #D62828;
  --color-brick-yellow: #F4C430;
  --color-brick-blue: #2457C5;
  --color-plate-green: #2E8B57;
  --color-stud-orange: #B86B2B;
  --color-pure-white: #FFFFFF;
  --color-warm-off-white: #F4F2EC;
  --color-deep-charcoal: #111111;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.

:root {
  --role-logo: #D62828;
  --role-btn-primary-bg: #D62828;
  --role-btn-secondary-bg: #F4C430;
  --role-link: #2457C5;
  --role-btn-outlined-border: #2457C5;
  --role-btn-outlined-text: #2457C5;
  --role-headline: #2457C5;
  --role-icon: #2E8B57;
  --role-outline: #2E8B57;
  --role-border: #B86B2B;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #111111;
  --role-divider: #111111;
  --role-text: #111111;
  --role-btn-secondary-text: #111111;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.

{
    "brick-red": "#D62828",
    "brick-yellow": "#F4C430",
    "brick-blue": "#2457C5",
    "plate-green": "#2E8B57",
    "stud-orange": "#B86B2B",
    "pure-white": "#FFFFFF",
    "warm-off-white": "#F4F2EC",
    "deep-charcoal": "#111111"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.

<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #D62828;
  --gradient-partner: #E88989;
  --gradient-accent: #F0B1B1;
  --gradient-text: #000000;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.

<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #D62828;
  --gradient-text-b: #E88989;
  --gradient-text-c: #826060;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>

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