Navy Blue#222268
Pumpkin Orange#FF6900
Warm Beige#E1D6BF
Dusty Gray#6C6C7C
Palette direction

Navy Blue Orange Color Palette

This color palette is inspired by the vibrant and bold logo colors featuring rich navy blue and bright orange with supporting warm beige and subtle gray. The palette creates a strong, professional, and energetic brand presence, balancing the boldness of orange with the stability of dark blue and the calmness of neutrals.

CustomTechnavy blueorangebeigegray
palette-preview.example
Tech color direction

Navy Blue Orange Color Palette

This color palette is inspired by the vibrant and bold logo colors featuring rich navy blue and bright orange with supporting warm beige and subtle gray. The palette creates a strong, professional, and energetic brand presence, balancing the boldness of orange with the stability of dark blue and the calmness of neutrals.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Navy Blue #22226814.0:1 Excellent
Logo Dark Charcoal #1A1A2Eon Pumpkin Orange #FF69005.9:1 Strong
Logo Dark Charcoal #1A1A2Eon Pure White #FFFFFF17.1:1 Excellent
Logo Dark Charcoal #1A1A2Eon Warm Beige #E1D6BF11.8:1 Excellent
Icon color
BackgroundNavy Blue#222268TextPure White#FFFFFF
Primary Button14.03:1
AAA

Best for the main action users should notice first.

BackgroundPumpkin Orange#FF6900TextDark Charcoal#1A1A2E
Secondary Button5.91:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextNavy Blue#222268
Outlined Button14.03:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextPumpkin Orange#FF6900
Text Button2.89:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsCustom color relationship
9:41Navy Blue Orange Color Palette Color role balance
Custom system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CNavy Blue Orange Color PaletteTech brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine a vibrant orange and a deep navy blue, forming a high-contrast complementary relationship that grabs attention and conveys energy with stability.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy Blue #222268
HeadlineUsed for main titles and key messages.Pumpkin Orange #FF6900
LinkUsed for links and interactive text.Pumpkin Orange #FF6900

Buttons

Primary Button
BackgroundNavy Blue #222268
TextPure White #FFFFFF
Secondary Button
BackgroundPumpkin Orange #FF6900
TextDark Charcoal #1A1A2E
Outlined Button
BackgroundNavy Blue #222268
TextNavy Blue #222268

Interface

TextDefault readable body text.Dark Charcoal #1A1A2E
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Dark Charcoal #1A1A2E
IconSmall interface icons and marks.Warm Beige #E1D6BF
BorderCards, inputs, and component borders.Warm Beige #E1D6BF
DividerSubtle separators between content.Warm Beige #E1D6BF
OutlineFocus rings and emphasis outlines.Warm Beige #E1D6BF

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a vibrant orange and a deep navy blue, forming a high-contrast complementary relationship that grabs attention and conveys energy with stability.

PrimaryNavy Blue

RolesLogo, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text

Navy blue brings depth, trust, and professionalism to the brand, serving as a strong anchor color.

HEX#222268
RGB34, 34, 104
HSL240, 51, 27
CMYK67, 67, 0, 59
SecondaryPumpkin Orange

RolesLink, Btn Secondary Bg, Headline

Pumpkin orange delivers energy, excitement, and visibility, making interactive elements stand out.

HEX#FF6900
RGB255, 105, 0
HSL25, 100, 50
CMYK0, 59, 100, 0

Support Colors

The support colors extend the palette with warm beige and subtle gray, softening the contrast and providing visual balance without competing with the main colors.

Warm Beige

RolesIcon, Border, Divider, Outline

Warm beige adds warmth and approachability, balancing the palette's intensity subtly.

HEX#E1D6BF
RGB225, 214, 191
HSL41, 36, 82
CMYK0, 5, 15, 12
Dusty Gray

Dusty gray offers a neutral anchor for interface elements, supporting hierarchy without overwhelming.

HEX#6C6C7C
RGB108, 108, 124
HSL240, 7, 45
CMYK13, 13, 0, 51

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray
HEX#F5F4F6
RGB245, 244, 246
HSL270, 10, 96
CMYK0, 1, 0, 4
Dark Charcoal

RolesBg Dark, Text, Btn Secondary Text

HEX#1A1A2E
RGB26, 26, 46
HSL240, 28, 14
CMYK43, 43, 0, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy-blue: #222268;
  --color-pumpkin-orange: #FF6900;
  --color-warm-beige: #E1D6BF;
  --color-dusty-gray: #6C6C7C;
  --color-pure-white: #FFFFFF;
  --color-light-gray: #F5F4F6;
  --color-dark-charcoal: #1A1A2E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #222268;
  --role-btn-primary-bg: #222268;
  --role-btn-outlined-border: #222268;
  --role-btn-outlined-text: #222268;
  --role-link: #FF6900;
  --role-btn-secondary-bg: #FF6900;
  --role-headline: #FF6900;
  --role-icon: #E1D6BF;
  --role-border: #E1D6BF;
  --role-divider: #E1D6BF;
  --role-outline: #E1D6BF;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #1A1A2E;
  --role-text: #1A1A2E;
  --role-btn-secondary-text: #1A1A2E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy-blue": "#222268",
    "pumpkin-orange": "#FF6900",
    "warm-beige": "#E1D6BF",
    "dusty-gray": "#6C6C7C",
    "pure-white": "#FFFFFF",
    "light-gray": "#F5F4F6",
    "dark-charcoal": "#1A1A2E"
}
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