Navy#0A1E3F
Cyan#35C1D6
Ice Blue#A3D8F4
Slate Blue#4D7890
Muted Aqua#70BCCB
Palette direction

Navy Cyan Sporty Color Palette

This palette is inspired by the deep navy blue base and vibrant cyan accents from the jersey, complemented by soft neutrals offering balance and clarity. The combination creates a strong, modern, and sporty identity with clear hierarchy and readability.

AnalogousFashion Beautynavycyansportymodern
palette-preview.example
Fashion Beauty color direction

Navy Cyan Sporty Color Palette

This palette is inspired by the deep navy blue base and vibrant cyan accents from the jersey, complemented by soft neutrals offering balance and clarity. The combination creates a strong, modern, and sporty identity with clear hierarchy and readability.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Navy #0A1E3F16.5:1 Excellent
Logo Charcoal #1B1B1Bon Ice Blue #A3D8F411.2:1 Excellent
Logo Charcoal #1B1B1Bon Cyan #35C1D68.0:1 Excellent
Logo Charcoal #1B1B1Bon White #FFFFFF17.2:1 Excellent
Icon color
BackgroundNavy#0A1E3FTextWhite#FFFFFF
Primary Button16.53:1
AAA

Best for the main action users should notice first.

BackgroundCyan#35C1D6TextCharcoal#1B1B1B
Secondary Button8.00:1
AAA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextCyan#35C1D6
Outlined Button2.15:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextNavy#0A1E3F
Text Button16.53:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsAnalogous color relationship
9:41Navy Cyan Sporty Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CNavy Cyan Sporty Color PaletteFashion Beauty brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors include a bold deep navy as the grounding hue, a vivid cyan for dynamic accents, and an ice blue that softens and complements the palette's vibrancy creating a balanced yet energetic feel.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #0A1E3F
HeadlineUsed for main titles and key messages.Ice Blue #A3D8F4
LinkUsed for links and interactive text.Navy #0A1E3F

Buttons

Primary Button
BackgroundNavy #0A1E3F
TextWhite #FFFFFF
Secondary Button
BackgroundCyan #35C1D6
TextCharcoal #1B1B1B
Outlined Button
BackgroundNavy #0A1E3F
TextCyan #35C1D6

Interface

TextDefault readable body text.Charcoal #1B1B1B
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Snow #F5F6FA
IconSmall interface icons and marks.Slate Blue #4D7890
BorderCards, inputs, and component borders.Slate Blue #4D7890
DividerSubtle separators between content.Slate Blue #4D7890
OutlineFocus rings and emphasis outlines.Slate Blue #4D7890

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors include a bold deep navy as the grounding hue, a vivid cyan for dynamic accents, and an ice blue that softens and complements the palette's vibrancy creating a balanced yet energetic feel.

PrimaryNavy

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border

Navy provides a solid, trustworthy foundation with its deep and classic presence symbolizing professionalism and resilience.

HEX#0A1E3F
RGB10, 30, 63
HSL217, 73, 14
CMYK84, 52, 0, 75
SecondaryCyan

RolesBtn Outlined Text, Btn Secondary Bg

Cyan adds vibrancy and energy, evoking freshness and modernity while contrasting sharply against navy.

HEX#35C1D6
RGB53, 193, 214
HSL188, 66, 52
CMYK75, 10, 0, 16
TertiaryIce Blue

RolesHeadline

Ice Blue is a lighter cool tone that provides softness and balance, ensuring visual hierarchy and easing eye fatigue.

HEX#A3D8F4
RGB163, 216, 244
HSL201, 79, 80
CMYK33, 11, 0, 4

Support Colors

The support colors expand the palette by introducing subtle grayish blues and muted aqua tones that reinforce the main colors without overpowering them, enhancing usability across digital and print applications.

Slate Blue

RolesIcon, Border, Divider, Outline

Slate Blue is a subdued blue-gray that supports the main tones with neutrality, providing clear but understated accents.

HEX#4D7890
RGB77, 120, 144
HSL201, 30, 43
CMYK47, 17, 0, 44
Muted Aqua

Muted Aqua bridges the bright cyan and deep navy with a softened hue, maintaining harmony and reinforcing the sporty aesthetic.

HEX#70BCCB
RGB112, 188, 203
HSL190, 47, 62
CMYK45, 7, 0, 20

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Snow

RolesBg Dark

HEX#F5F6FA
RGB245, 246, 250
HSL228, 33, 97
CMYK2, 2, 0, 2
Charcoal

RolesText, Btn Secondary Text

HEX#1B1B1B
RGB27, 27, 27
HSL0, 0, 11
CMYK0, 0, 0, 89

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy: #0A1E3F;
  --color-cyan: #35C1D6;
  --color-ice-blue: #A3D8F4;
  --color-slate-blue: #4D7890;
  --color-muted-aqua: #70BCCB;
  --color-white: #FFFFFF;
  --color-snow: #F5F6FA;
  --color-charcoal: #1B1B1B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0A1E3F;
  --role-link: #0A1E3F;
  --role-btn-primary-bg: #0A1E3F;
  --role-btn-outlined-border: #0A1E3F;
  --role-btn-outlined-text: #35C1D6;
  --role-btn-secondary-bg: #35C1D6;
  --role-headline: #A3D8F4;
  --role-icon: #4D7890;
  --role-border: #4D7890;
  --role-divider: #4D7890;
  --role-outline: #4D7890;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F5F6FA;
  --role-text: #1B1B1B;
  --role-btn-secondary-text: #1B1B1B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy": "#0A1E3F",
    "cyan": "#35C1D6",
    "ice-blue": "#A3D8F4",
    "slate-blue": "#4D7890",
    "muted-aqua": "#70BCCB",
    "white": "#FFFFFF",
    "snow": "#F5F6FA",
    "charcoal": "#1B1B1B"
}
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