Navy#002F6C
Gold#FFC845
Sky Blue#4A90E2
Sage Green#7FB069
Slate Gray#95A5A6
Palette direction

Navy Gold Insurance Color Palette

This palette combines strong blues and a balanced gold accent to convey trust, stability, and professionalism, ideal for an insurance brand. The main blues deliver reliability and dependability, while the gold adds warmth and approachability. Soft greens and slate grays gently support the palette, enhancing clarity and modernity without overpowering the core colors. The neutrals provide clean, readable contrasts for text and backgrounds, ensuring clear communication.

ComplementaryFinanceinsurancetrustprofessionalismblue
palette-preview.example
Finance color direction

Navy Gold Insurance Color Palette

This palette combines strong blues and a balanced gold accent to convey trust, stability, and professionalism, ideal for an insurance brand. The main blues deliver reliability and dependability, while the gold adds warmth and approachability. Soft greens and slate grays gently support the palette, enhancing clarity and modernity without overpowering the core colors. The neutrals provide clean, readable contrasts for text and backgrounds, ensuring clear communication.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Navy #002F6C

12.9:1 Excellent

Logo Charcoal #1B1B1B
on Gold #FFC845

11.2:1 Excellent

Logo Charcoal #1B1B1B
on Sky Blue #4A90E2

5.2:1 Strong

Logo Charcoal #1B1B1B
on White #FFFFFF

17.2:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Finance Navy Gold Insurance Color Palette

The main colors feature a deep navy blue complemented by a rich gold and a crisp sky blue, forming a balanced split-complementary scheme that evokes trust and professionalism with an approachable warmth.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Complementary
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #002F6C
HeadlineUsed for main titles and key messages.Gold #FFC845
LinkUsed for links and interactive text.Navy #002F6C

Buttons

Primary Button
Contrast12.94:1AA
BackgroundNavy #002F6C
TextWhite #FFFFFF
Secondary Button
Contrast5.23:1AA
BackgroundSky Blue #4A90E2
TextCharcoal #1B1B1B
Outlined Button
Contrast1.54:1Low
BorderNavy #002F6C
TextGold #FFC845

Interface

TextDefault readable body text.Charcoal #1B1B1B
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ice #F5F7FA
IconSmall interface icons and marks.Sage Green #7FB069
BorderCards, inputs, and component borders.Sage Green #7FB069
DividerSubtle separators between content.Sage Green #7FB069
OutlineFocus rings and emphasis outlines.Sage Green #7FB069

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors feature a deep navy blue complemented by a rich gold and a crisp sky blue, forming a balanced split-complementary scheme that evokes trust and professionalism with an approachable warmth.

PrimaryNavy

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border

Navy conveys stability, trust, and professionalism essential for an insurance brand.

HEX#002F6C
RGB0, 47, 108
HSL214, 100, 21
CMYK100, 56, 0, 58
SecondaryGold

RolesHeadline, Btn Outlined Text

Gold adds warmth and approachability, balancing the seriousness of navy.

HEX#FFC845
RGB255, 200, 69
HSL42, 100, 64
CMYK0, 22, 73, 0
TertiarySky Blue

RolesBtn Secondary Bg

Sky Blue introduces a lighter, friendly accent that differentiates secondary interactive elements.

HEX#4A90E2
RGB74, 144, 226
HSL212, 72, 59
CMYK67, 36, 0, 11

Support Colors

Support colors extend the main palette with soft green and muted gray variations that enhance modernity and clarity while maintaining secondary visual interest without distracting from the main colors.

Sage Green

RolesIcon, Border, Divider, Outline

Sage Green offers a calm, natural element that complements blues with stable serenity.

HEX#7FB069
RGB127, 176, 105
HSL101, 31, 55
CMYK28, 0, 40, 31
Slate Gray

Slate Gray provides a neutral balance that supports the palette's modern, professional feel.

HEX#95A5A6
RGB149, 165, 166
HSL184, 9, 62
CMYK10, 1, 0, 35

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ice

RolesBg Dark

HEX#F5F7FA
RGB245, 247, 250
HSL216, 33, 97
CMYK2, 1, 0, 2
Charcoal

RolesText, Btn Secondary Text

HEX#1B1B1B
RGB27, 27, 27
HSL0, 0, 11
CMYK0, 0, 0, 89

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy",
            "hex": "#002F6C",
            "role": "main",
            "cmyk": {
                "c": 100,
                "m": 56,
                "y": 0,
                "k": 58,
                "source": "colorfly"
            }
        },
        {
            "name": "Gold",
            "hex": "#FFC845",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 22,
                "y": 73,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Sky Blue",
            "hex": "#4A90E2",
            "role": "main",
            "cmyk": {
                "c": 67,
                "m": 36,
                "y": 0,
                "k": 11,
                "source": "colorfly"
            }
        },
        {
            "name": "Sage Green",
            "hex": "#7FB069",
            "role": "support",
            "cmyk": {
                "c": 28,
                "m": 0,
                "y": 40,
                "k": 31,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Gray",
            "hex": "#95A5A6",
            "role": "support",
            "cmyk": {
                "c": 10,
                "m": 1,
                "y": 0,
                "k": 35,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Ice",
            "hex": "#F5F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1B1B1B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 89,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy: #002F6C;
  --color-gold: #FFC845;
  --color-sky-blue: #4A90E2;
  --color-sage-green: #7FB069;
  --color-slate-gray: #95A5A6;
  --color-white: #FFFFFF;
  --color-ice: #F5F7FA;
  --color-charcoal: #1B1B1B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #002F6C;
  --role-link: #002F6C;
  --role-btn-primary-bg: #002F6C;
  --role-btn-outlined-border: #002F6C;
  --role-headline: #FFC845;
  --role-btn-outlined-text: #FFC845;
  --role-btn-secondary-bg: #4A90E2;
  --role-icon: #7FB069;
  --role-border: #7FB069;
  --role-divider: #7FB069;
  --role-outline: #7FB069;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F5F7FA;
  --role-text: #1B1B1B;
  --role-btn-secondary-text: #1B1B1B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy": "#002F6C",
    "gold": "#FFC845",
    "sky-blue": "#4A90E2",
    "sage-green": "#7FB069",
    "slate-gray": "#95A5A6",
    "white": "#FFFFFF",
    "ice": "#F5F7FA",
    "charcoal": "#1B1B1B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #002F6C;
  --gradient-partner: #738DAE;
  --gradient-accent: #7FB069;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #002F6C;
  --gradient-text-b: #738DAE;
  --gradient-text-c: #7FB069;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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