Navy#0B3D91
Gold#CFA33F
Teal#2EA598
Slate Teal#498E91
Warm Gray#A0917E
Palette direction

DENSI

The palette combines a trustworthy deep blue with a warm gold and a fresh teal to reflect DENSI's creativity, professionalism, and innovative spirit. These main colors create a memorable and balanced visual identity that communicates reliability and premium quality. Support colors extend this system with subtle teal and warm gray tones to complement and balance the main hues without competing for attention. Neutrals provide clean white, a soft ivory for backgrounds, and a rich charcoal for legible text and accents, ensuring excellent contrast and readability across digital and print interfaces.

Split ComplementaryCreativenavygoldtealcreative
densi.com
Creative color direction

DENSI

The palette combines a trustworthy deep blue with a warm gold and a fresh teal to reflect DENSI's creativity, professionalism, and innovative spirit. These main colors create a memorable and balanced visual identity that communicates reliability and premium quality. Support colors extend this system with subtle teal and warm gray tones to complement and balance the main hues without competing for attention. Neutrals provide clean white, a soft ivory for backgrounds, and a rich charcoal for legible text and accents, ensuring excellent contrast and readability across digital and print interfaces.

Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo Ivory White #FFFFFF
on Navy #0B3D91

10.0:1 Excellent

Logo Charcoal #2B2B2B
on Gold #CFA33F

6.0:1 Strong

Logo Charcoal #2B2B2B
on Teal #2EA598

4.7:1 Strong

Logo Charcoal #2B2B2B
on Ivory White #FFFFFF

14.2:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Creative DENSI

The navy blue, warm gold, and fresh teal form a triadic harmony balancing trustworthiness, premium excellence, and creative vitality, making them an ideal trio for DENSI's distinctive and professional brand identity.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals8Split Complementary
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy #0B3D91
HeadlineUsed for main titles and key messages.Navy #0B3D91
LinkUsed for links and interactive text.Navy #0B3D91

Buttons

Primary Button
Contrast10.04:1AA
BackgroundNavy #0B3D91
TextIvory White #FFFFFF
Secondary Button
Contrast6.04:1AA
BackgroundGold #CFA33F
TextCharcoal #2B2B2B
Outlined Button
Contrast10.04:1AA
BorderNavy #0B3D91
TextNavy #0B3D91

Interface

TextDefault readable body text.Charcoal #2B2B2B
Bg LightLight page or section background.Ivory White #FFFFFF
Bg DarkDark page or section background.Soft Ivory #F6F2ED
IconSmall interface icons and marks.Slate Teal #498E91
BorderCards, inputs, and component borders.Slate Teal #498E91
DividerSubtle separators between content.Slate Teal #498E91
OutlineFocus rings and emphasis outlines.Slate Teal #498E91

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The navy blue, warm gold, and fresh teal form a triadic harmony balancing trustworthiness, premium excellence, and creative vitality, making them an ideal trio for DENSI's distinctive and professional brand identity.

PrimaryNavy

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border, Btn Outlined Text, Headline

The deep Navy conveys trust, professionalism, and reliability, anchoring the brand with a sense of authority and calm.

HEX#0B3D91
RGB11, 61, 145
HSL218, 86, 31
CMYK92, 58, 0, 43
SecondaryGold

RolesBtn Secondary Bg

Gold adds a premium, creative, and excellent quality feel, reflecting the brand's value of excellence and creativity.

HEX#CFA33F
RGB207, 163, 63
HSL42, 60, 53
CMYK0, 21, 70, 19
TertiaryTeal

Teal offers a fresh, modern accent that represents innovation and creativity, complementing navy and gold harmoniously.

HEX#2EA598
RGB46, 165, 152
HSL173, 56, 41
CMYK72, 0, 8, 35

Support Colors

Supporting colors extend the main palette with muted teal and warm gray tones to provide subtle accents and maintain visual cohesion without overpowering the primary colors.

Slate Teal

RolesIcon, Border, Divider, Outline

Slate Teal supports the main teal with a softer tone, reinforcing creativity in a subdued manner suitable for icons and borders.

HEX#498E91
RGB73, 142, 145
HSL183, 33, 43
CMYK50, 2, 0, 43
Warm Gray

Warm Gray balances the palette by introducing a neutral warmth that complements the gold's premium feel while supporting secondary UI elements.

HEX#A0917E
RGB160, 145, 126
HSL34, 15, 56
CMYK0, 9, 21, 37

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Ivory White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Soft Ivory

RolesBg Dark

HEX#F6F2ED
RGB246, 242, 237
HSL33, 33, 95
CMYK0, 2, 4, 4
Charcoal

RolesText, Btn Secondary Text

HEX#2B2B2B
RGB43, 43, 43
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Navy",
            "hex": "#0B3D91",
            "role": "main",
            "cmyk": {
                "c": 92,
                "m": 58,
                "y": 0,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Gold",
            "hex": "#CFA33F",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 21,
                "y": 70,
                "k": 19,
                "source": "colorfly"
            }
        },
        {
            "name": "Teal",
            "hex": "#2EA598",
            "role": "main",
            "cmyk": {
                "c": 72,
                "m": 0,
                "y": 8,
                "k": 35,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Teal",
            "hex": "#498E91",
            "role": "support",
            "cmyk": {
                "c": 50,
                "m": 2,
                "y": 0,
                "k": 43,
                "source": "colorfly"
            }
        },
        {
            "name": "Warm Gray",
            "hex": "#A0917E",
            "role": "support",
            "cmyk": {
                "c": 0,
                "m": 9,
                "y": 21,
                "k": 37,
                "source": "colorfly"
            }
        },
        {
            "name": "Ivory White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Soft Ivory",
            "hex": "#F6F2ED",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 2,
                "y": 4,
                "k": 4,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#2B2B2B",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 83,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy: #0B3D91;
  --color-gold: #CFA33F;
  --color-teal: #2EA598;
  --color-slate-teal: #498E91;
  --color-warm-gray: #A0917E;
  --color-ivory-white: #FFFFFF;
  --color-soft-ivory: #F6F2ED;
  --color-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #0B3D91;
  --role-link: #0B3D91;
  --role-btn-primary-bg: #0B3D91;
  --role-btn-outlined-border: #0B3D91;
  --role-btn-outlined-text: #0B3D91;
  --role-headline: #0B3D91;
  --role-btn-secondary-bg: #CFA33F;
  --role-icon: #498E91;
  --role-border: #498E91;
  --role-divider: #498E91;
  --role-outline: #498E91;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F6F2ED;
  --role-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy": "#0B3D91",
    "gold": "#CFA33F",
    "teal": "#2EA598",
    "slate-teal": "#498E91",
    "warm-gray": "#A0917E",
    "ivory-white": "#FFFFFF",
    "soft-ivory": "#F6F2ED",
    "charcoal": "#2B2B2B"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #0B3D91;
  --gradient-partner: #7994C3;
  --gradient-accent: #498E91;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #0B3D91;
  --gradient-text-b: #7994C3;
  --gradient-text-c: #498E91;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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