Navy Blue#081c40
Sand#e4b97c
Coral#e26c4f
Muted Brown#7c5a3a
Soft Steel Blue#a7b6c2
Palette direction

Navy Sand Maritime Color Palette

This palette is inspired by the nautical and maritime theme of the logo, combining deep navy blues with warm sandy hues and anchor-inspired accents to create a balanced and recognizable color system.

Split ComplementaryCreativenavy bluesandmaritimenautical
palette-preview.example
Creative color direction

Navy Sand Maritime Color Palette

This palette is inspired by the nautical and maritime theme of the logo, combining deep navy blues with warm sandy hues and anchor-inspired accents to create a balanced and recognizable color system.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Navy Blue #081C4016.8:1 Excellent
Logo Charcoal #1A1A1Aon Sand #E4B97C9.6:1 Excellent
Logo Charcoal #1A1A1Aon Coral #E26C4F5.4:1 Strong
Logo Charcoal #1A1A1Aon Pure White #FFFFFF17.4:1 Excellent
Icon color
BackgroundNavy Blue#081c40TextPure White#ffffff
Primary Button16.79:1
AAA

Best for the main action users should notice first.

BackgroundSand#e4b97cTextCharcoal#1a1a1a
Secondary Button9.56:1
AAA

Useful for softer choices and secondary paths.

BackgroundPure White#ffffffTextSand#e4b97c
Outlined Button1.82:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#ffffffTextNavy Blue#081c40
Text Button16.79:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Navy Sand Maritime Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CNavy Sand Maritime Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine deep navy with warm sand and a soft coral tone, evoking maritime and coastal environments that work cohesively for a nautical brand identity.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Navy Blue #081c40
HeadlineUsed for main titles and key messages.Sand #e4b97c
LinkUsed for links and interactive text.Navy Blue #081c40

Buttons

Primary Button
BackgroundNavy Blue #081c40
TextPure White #ffffff
Secondary Button
BackgroundSand #e4b97c
TextCharcoal #1a1a1a
Outlined Button
BackgroundSand #e4b97c
TextSand #e4b97c

Interface

TextDefault readable body text.Charcoal #1a1a1a
Bg LightLight page or section background.Pure White #ffffff
Bg DarkDark page or section background.Light Gray #f5f5f5
IconSmall interface icons and marks.Muted Brown #7c5a3a
BorderCards, inputs, and component borders.Muted Brown #7c5a3a
DividerSubtle separators between content.Muted Brown #7c5a3a
OutlineFocus rings and emphasis outlines.Muted Brown #7c5a3a

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine deep navy with warm sand and a soft coral tone, evoking maritime and coastal environments that work cohesively for a nautical brand identity.

PrimaryNavy Blue

RolesLogo, Link, Btn Primary Bg

Navy Blue provides depth and stability, reinforcing trust and professionalism suitable for the maritime theme.

HEX#081c40
RGB8, 28, 64
HSL219, 78, 14
CMYK88, 56, 0, 75
SecondarySand

RolesBtn Outlined Border, Btn Outlined Text, Headline, Btn Secondary Bg

Sand adds warmth and a natural coastal feel, balancing out the cool navy with an inviting tone.

HEX#e4b97c
RGB228, 185, 124
HSL35, 66, 69
CMYK0, 19, 46, 11
TertiaryCoral

Coral introduces a vibrant accent that energizes the palette and complements the warm undertones of Sand.

HEX#e26c4f
RGB226, 108, 79
HSL12, 72, 60
CMYK0, 52, 65, 11

Support Colors

Support colors extend the palette with muted warm browns and soft neutral blues that maintain harmony and reinforce the coastal maritime atmosphere.

Muted Brown

RolesIcon, Border, Divider, Outline

Muted Brown grounds the palette with an earthiness that complements Sand and reinforces the natural environment theme.

HEX#7c5a3a
RGB124, 90, 58
HSL29, 36, 36
CMYK0, 27, 53, 51
Soft Steel Blue

Soft Steel Blue adds a subtle, cool accent that balances the warmth of Sand and Coral without overpowering the main colors.

HEX#a7b6c2
RGB167, 182, 194
HSL207, 18, 71
CMYK14, 6, 0, 24

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#ffffff
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Gray

RolesBg Dark

HEX#f5f5f5
RGB245, 245, 245
HSL0, 0, 96
CMYK0, 0, 0, 4
Charcoal

RolesText, Btn Secondary Text

HEX#1a1a1a
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-navy-blue: #081c40;
  --color-sand: #e4b97c;
  --color-coral: #e26c4f;
  --color-muted-brown: #7c5a3a;
  --color-soft-steel-blue: #a7b6c2;
  --color-pure-white: #ffffff;
  --color-light-gray: #f5f5f5;
  --color-charcoal: #1a1a1a;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #081c40;
  --role-link: #081c40;
  --role-btn-primary-bg: #081c40;
  --role-btn-outlined-border: #e4b97c;
  --role-btn-outlined-text: #e4b97c;
  --role-headline: #e4b97c;
  --role-btn-secondary-bg: #e4b97c;
  --role-icon: #7c5a3a;
  --role-border: #7c5a3a;
  --role-divider: #7c5a3a;
  --role-outline: #7c5a3a;
  --role-bg-light: #ffffff;
  --role-btn-primary-text: #ffffff;
  --role-bg-dark: #f5f5f5;
  --role-text: #1a1a1a;
  --role-btn-secondary-text: #1a1a1a;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "navy-blue": "#081c40",
    "sand": "#e4b97c",
    "coral": "#e26c4f",
    "muted-brown": "#7c5a3a",
    "soft-steel-blue": "#a7b6c2",
    "pure-white": "#ffffff",
    "light-gray": "#f5f5f5",
    "charcoal": "#1a1a1a"
}
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