Crimson#D72638
Navy#1F4E79
Gold#D4A017
Teal#2F6F6D
Bronze#8C6239
Palette direction

Nbc News Inspired Color Palette

This palette channels NBC news energy with a confident red, deep blue, and crisp gold that feel broadcast-ready and instantly recognizable. The supporting tones add editorial authority and usability without competing with the main network colors.

Split ComplementaryCreativeNBC-inspirednewsbroadcasteditorial
palette-preview.example
Creative color direction

Nbc News Inspired Color Palette

This palette channels NBC news energy with a confident red, deep blue, and crisp gold that feel broadcast-ready and instantly recognizable. The supporting tones add editorial authority and usability without competing with the main network colors.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Navy #1F4E798.7:1 Excellent
Logo Charcoal #111827on Gold #D4A0177.5:1 Excellent
Logo White #FFFFFFon Crimson #D726385.0:1 Strong
Logo Charcoal #111827on White #FFFFFF17.7:1 Excellent
Icon color
BackgroundCrimson#D72638TextWhite#FFFFFF
Primary Button4.97:1
AA

Best for the main action users should notice first.

BackgroundNavy#1F4E79TextWhite#FFFFFF
Secondary Button8.66:1
AAA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextGold#D4A017
Outlined Button2.38:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextNavy#1F4E79
Text Button8.66:1
AAA

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Nbc News Inspired Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CNbc News Inspired Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form a triadic broadcast system that feels familiar to news branding while staying sharp and modern. Red, blue, and gold create strong visual hierarchy for headlines, navigation, and calls to action.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Crimson #D72638
HeadlineUsed for main titles and key messages.Gold #D4A017
LinkUsed for links and interactive text.Navy #1F4E79

Buttons

Primary Button
BackgroundCrimson #D72638
TextWhite #FFFFFF
Secondary Button
BackgroundNavy #1F4E79
TextWhite #FFFFFF
Outlined Button
BackgroundGold #D4A017
TextGold #D4A017

Interface

TextDefault readable body text.Charcoal #111827
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #111827
IconSmall interface icons and marks.Teal #2F6F6D
BorderCards, inputs, and component borders.Teal #2F6F6D
DividerSubtle separators between content.Bronze #8C6239
OutlineFocus rings and emphasis outlines.Bronze #8C6239

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form a triadic broadcast system that feels familiar to news branding while staying sharp and modern. Red, blue, and gold create strong visual hierarchy for headlines, navigation, and calls to action.

PrimaryCrimson

RolesLogo, Btn Primary Bg

Crimson brings urgency and authority, giving the brand a strong news-forward signature.

HEX#D72638
RGB215, 38, 56
HSL354, 70, 50
CMYK0, 82, 74, 16
PrimaryNavy

RolesLink, Btn Secondary Bg

Navy adds trust, stability, and an editorial tone that supports long-form content.

HEX#1F4E79
RGB31, 78, 121
HSL209, 59, 30
CMYK74, 36, 0, 53
SecondaryGold

RolesBtn Outlined Border, Btn Outlined Text, Headline

Gold adds broadcast polish and visibility, helping key accents feel premium and memorable.

HEX#D4A017
RGB212, 160, 23
HSL43, 80, 46
CMYK0, 25, 89, 17

Support Colors

The support colors extend the palette with quieter analog tones that keep the system usable across charts, labels, and interface states. They reinforce the news aesthetic without diluting the main NBC-inspired contrast.

Teal

RolesIcon, Border

Teal softens the primary contrast and works well for interface details and secondary information.

HEX#2F6F6D
RGB47, 111, 109
HSL178, 41, 31
CMYK58, 0, 2, 56
Bronze

RolesDivider, Outline

Bronze adds a muted warm bridge between red and gold, giving separators and outlines a more refined editorial feel.

HEX#8C6239
RGB140, 98, 57
HSL30, 42, 39
CMYK0, 30, 59, 45

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory
HEX#F3F4F6
RGB243, 244, 246
HSL220, 14, 96
CMYK1, 1, 0, 4
Charcoal

RolesBg Dark, Text

HEX#111827
RGB17, 24, 39
HSL221, 39, 11
CMYK56, 38, 0, 85

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-crimson: #D72638;
  --color-navy: #1F4E79;
  --color-gold: #D4A017;
  --color-teal: #2F6F6D;
  --color-bronze: #8C6239;
  --color-white: #FFFFFF;
  --color-ivory: #F3F4F6;
  --color-charcoal: #111827;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #D72638;
  --role-btn-primary-bg: #D72638;
  --role-link: #1F4E79;
  --role-btn-secondary-bg: #1F4E79;
  --role-btn-outlined-border: #D4A017;
  --role-btn-outlined-text: #D4A017;
  --role-headline: #D4A017;
  --role-icon: #2F6F6D;
  --role-border: #2F6F6D;
  --role-divider: #8C6239;
  --role-outline: #8C6239;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #111827;
  --role-text: #111827;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "crimson": "#D72638",
    "navy": "#1F4E79",
    "gold": "#D4A017",
    "teal": "#2F6F6D",
    "bronze": "#8C6239",
    "white": "#FFFFFF",
    "ivory": "#F3F4F6",
    "charcoal": "#111827"
}
Press Space to load new palette