Orange#F68B1E
Saddle Brown#A15D2A
Rich Black#1B1B1B
Tan#CFA777
Palette direction

Orange Brown Black Color Palette

This palette draws inspiration from the vibrant orange, warm brown, and deep black tones found in the image, creating a strong and modern color system. The main colors offer bold, energetic, and grounding qualities, while the support colors provide subtle warmth and contrast, complemented by neutrals that ensure readability and balance.

MonochromaticCreativeorangebrownblackcontrast
palette-preview.example
Creative color direction

Orange Brown Black Color Palette

This palette draws inspiration from the vibrant orange, warm brown, and deep black tones found in the image, creating a strong and modern color system. The main colors offer bold, energetic, and grounding qualities, while the support colors provide subtle warmth and contrast, complemented by neutrals that ensure readability and balance.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo White #FFFFFFon Rich Black #1B1B1B17.2:1 Excellent
Logo Rich Black #1B1B1Bon Orange #F68B1E7.1:1 Excellent
Logo White #FFFFFFon Saddle Brown #A15D2A5.1:1 Strong
Logo Rich Black #1B1B1Bon White #FFFFFF17.2:1 Excellent
Icon color
BackgroundOrange#F68B1ETextCharcoal#2E2E2E
Primary Button5.58:1
AA

Best for the main action users should notice first.

BackgroundSaddle Brown#A15D2ATextWhite#FFFFFF
Secondary Button5.10:1
AA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextRich Black#1B1B1B
Outlined Button17.22:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextOrange#F68B1E
Text Button2.43:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsMonochromatic color relationship
9:41Orange Brown Black Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

COrange Brown Black Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors combine a vibrant orange, a warm brown, and a deep black to create a vivid and balanced triadic harmony that commands attention and offers versatility for brand identity.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Orange #F68B1E
HeadlineUsed for main titles and key messages.Saddle Brown #A15D2A
LinkUsed for links and interactive text.Orange #F68B1E

Buttons

Primary Button
BackgroundOrange #F68B1E
TextCharcoal #2E2E2E
Secondary Button
BackgroundSaddle Brown #A15D2A
TextWhite #FFFFFF
Outlined Button
BackgroundOrange #F68B1E
TextRich Black #1B1B1B

Interface

TextDefault readable body text.Charcoal #2E2E2E
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Ivory #F9F7F1
IconSmall interface icons and marks.Tan #CFA777
BorderCards, inputs, and component borders.Tan #CFA777
DividerSubtle separators between content.Tan #CFA777
OutlineFocus rings and emphasis outlines.Tan #CFA777

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a vibrant orange, a warm brown, and a deep black to create a vivid and balanced triadic harmony that commands attention and offers versatility for brand identity.

PrimaryOrange

RolesLogo, Link, Btn Primary Bg, Btn Outlined Border

Vibrant Orange brings energy and warmth, making it ideal for logo and interactive elements that demand user attention.

HEX#F68B1E
RGB246, 139, 30
HSL30, 92, 54
CMYK0, 43, 88, 4
SecondarySaddle Brown

RolesHeadline, Btn Secondary Bg

Saddle Brown adds a grounded, earthy tone that conveys stability and complements the vibrancy of orange for headlines.

HEX#A15D2A
RGB161, 93, 42
HSL26, 59, 40
CMYK0, 42, 74, 37
TertiaryRich Black

RolesBtn Outlined Text

Rich Black anchors the palette with depth and sophistication, providing visual weight and contrast.

HEX#1B1B1B
RGB27, 27, 27
HSL0, 0, 11
CMYK0, 0, 0, 89

Support Colors

Support colors extend the palette with muted, warm browns and soft tans that add subtle accents and balance without overpowering the main triadic colors.

Tan

RolesIcon, Border, Divider, Outline

Tan offers a soft, warm accent that complements both orange and brown, used to balance and highlight details.

HEX#CFA777
RGB207, 167, 119
HSL33, 48, 64
CMYK0, 19, 43, 19

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ivory

RolesBg Dark

HEX#F9F7F1
RGB249, 247, 241
HSL45, 40, 96
CMYK0, 1, 3, 2
Charcoal

RolesText, Btn Primary Text

HEX#2E2E2E
RGB46, 46, 46
HSL0, 0, 18
CMYK0, 0, 0, 82

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-orange: #F68B1E;
  --color-saddle-brown: #A15D2A;
  --color-rich-black: #1B1B1B;
  --color-tan: #CFA777;
  --color-white: #FFFFFF;
  --color-ivory: #F9F7F1;
  --color-charcoal: #2E2E2E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #F68B1E;
  --role-link: #F68B1E;
  --role-btn-primary-bg: #F68B1E;
  --role-btn-outlined-border: #F68B1E;
  --role-headline: #A15D2A;
  --role-btn-secondary-bg: #A15D2A;
  --role-btn-outlined-text: #1B1B1B;
  --role-icon: #CFA777;
  --role-border: #CFA777;
  --role-divider: #CFA777;
  --role-outline: #CFA777;
  --role-bg-light: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #F9F7F1;
  --role-text: #2E2E2E;
  --role-btn-primary-text: #2E2E2E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "orange": "#F68B1E",
    "saddle-brown": "#A15D2A",
    "rich-black": "#1B1B1B",
    "tan": "#CFA777",
    "white": "#FFFFFF",
    "ivory": "#F9F7F1",
    "charcoal": "#2E2E2E"
}
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