Persimmon#FF7F11
Tea Green#A8D58E
Light Khaki#DAD7B2
Palette direction

Orange Green Fresh Color Palette

This vibrant palette is inspired by the bright, ripe oranges balanced with a soft, fresh green from the background. It creates a lively and friendly brand identity with energetic main colors and calm support tones. The neutrals anchor the palette for usability and readability, making it ideal for food, wellness, or fresh consumer brands.

AnalogousEcommerceorangegreenfreshfruit
palette-preview.example
Ecommerce color direction

Orange Green Fresh Color Palette

This vibrant palette is inspired by the bright, ripe oranges balanced with a soft, fresh green from the background. It creates a lively and friendly brand identity with energetic main colors and calm support tones. The neutrals anchor the palette for usability and readability, making it ideal for food, wellness, or fresh consumer brands.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #2B2B2Bon Tea Green #A8D58E8.5:1 Excellent
Logo Charcoal #2B2B2Bon Persimmon #FF7F115.6:1 Strong
Logo Charcoal #2B2B2Bon White #FFFFFF14.2:1 Excellent
Logo White #FFFFFFon Charcoal #2B2B2B14.2:1 Excellent
Icon color
BackgroundPersimmon#FF7F11TextCharcoal#2B2B2B
Primary Button5.59:1
AA

Best for the main action users should notice first.

BackgroundTea Green#A8D58ETextCharcoal#2B2B2B
Secondary Button8.48:1
AAA

Useful for softer choices and secondary paths.

BackgroundWhite#FFFFFFTextPersimmon#FF7F11
Outlined Button2.53:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundWhite#FFFFFFTextPersimmon#FF7F11
Text Button2.53:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition6 colorsAnalogous color relationship
9:41Orange Green Fresh Color Palette Color role balance
Analogous system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

COrange Green Fresh Color PaletteEcommerce brand direction ColorFly.design
Strategic palette preview

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Persimmon #FF7F11
HeadlineUsed for main titles and key messages.Tea Green #A8D58E
LinkUsed for links and interactive text.Persimmon #FF7F11

Buttons

Primary Button
BackgroundPersimmon #FF7F11
TextCharcoal #2B2B2B
Secondary Button
BackgroundTea Green #A8D58E
TextCharcoal #2B2B2B
Outlined Button
BackgroundTea Green #A8D58E
TextPersimmon #FF7F11

Interface

TextDefault readable body text.Charcoal #2B2B2B
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Honeydew #F2F5DA
IconSmall interface icons and marks.Light Khaki #DAD7B2
BorderCards, inputs, and component borders.Light Khaki #DAD7B2
DividerSubtle separators between content.Light Khaki #DAD7B2
OutlineFocus rings and emphasis outlines.Light Khaki #DAD7B2

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors create a complementary contrast with vivid orange and fresh green, giving strong brand recognition through energetic and natural tones.

PrimaryPersimmon

RolesLogo, Btn Primary Bg, Btn Outlined Text, Link

Persimmon brings warmth and energy, evoking appetite appeal and vitality.

HEX#FF7F11
RGB255, 127, 17
HSL28, 100, 53
CMYK0, 50, 93, 0
SecondaryTea Green

RolesHeadline, Btn Secondary Bg, Btn Outlined Border

Tea Green adds a natural freshness that balances the orange’s intensity with calm and growth connotations.

HEX#A8D58E
RGB168, 213, 142
HSL98, 46, 70
CMYK21, 0, 33, 16

Support Colors

Support colors extend the main palette with soft cream and muted green tones that complement and balance without overpowering.

Light Khaki

RolesIcon, Border, Divider, Outline

Light Khaki offers a soft, muted yellow-green that supports the main colors by adding subtle warmth and grounding.

HEX#DAD7B2
RGB218, 215, 178
HSL56, 35, 78
CMYK0, 1, 18, 15

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Honeydew

RolesBg Dark

HEX#F2F5DA
RGB242, 245, 218
HSL67, 57, 91
CMYK1, 0, 11, 4
Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#2B2B2B
RGB43, 43, 43
HSL0, 0, 17
CMYK0, 0, 0, 83

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-persimmon: #FF7F11;
  --color-tea-green: #A8D58E;
  --color-light-khaki: #DAD7B2;
  --color-white: #FFFFFF;
  --color-honeydew: #F2F5DA;
  --color-charcoal: #2B2B2B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #FF7F11;
  --role-btn-primary-bg: #FF7F11;
  --role-btn-outlined-text: #FF7F11;
  --role-link: #FF7F11;
  --role-headline: #A8D58E;
  --role-btn-secondary-bg: #A8D58E;
  --role-btn-outlined-border: #A8D58E;
  --role-icon: #DAD7B2;
  --role-border: #DAD7B2;
  --role-divider: #DAD7B2;
  --role-outline: #DAD7B2;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #F2F5DA;
  --role-text: #2B2B2B;
  --role-btn-primary-text: #2B2B2B;
  --role-btn-secondary-text: #2B2B2B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "persimmon": "#FF7F11",
    "tea-green": "#A8D58E",
    "light-khaki": "#DAD7B2",
    "white": "#FFFFFF",
    "honeydew": "#F2F5DA",
    "charcoal": "#2B2B2B"
}
Press Space to load new palette