Pastel Blue#90B7D1
Muted Lilac#A394C7
Soft Peach#F0CFC1
Light Sky Blue#C0D3E8
Lavender Gray#DDD3E4
Palette direction

Pastel Dream Creative Color Palette

This palette is inspired by the soft and delicate pastel tones of the image, combining gentle blues, lilacs, and warm peach to evoke a calm, whimsical, and dreamy feel. The colors create a harmonious and balanced system that reflects innocence and subtle elegance with nuanced support shades for usability.

Split ComplementaryCreativepastelsoftbluelilac
palette-preview.example
Creative color direction

Pastel Dream Creative Color Palette

This palette is inspired by the soft and delicate pastel tones of the image, combining gentle blues, lilacs, and warm peach to evoke a calm, whimsical, and dreamy feel. The colors create a harmonious and balanced system that reflects innocence and subtle elegance with nuanced support shades for usability.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Charcoal #3B3B3Bon Soft Peach #F0CFC17.7:1 Excellent
Logo Charcoal #3B3B3Bon Pastel Blue #90B7D15.3:1 Strong
Logo Charcoal #3B3B3Bon Pure White #FFFFFF11.2:1 Excellent
Logo Pure White #FFFFFFon Charcoal #3B3B3B11.2:1 Excellent
Icon color
BackgroundPastel Blue#90B7D1TextCharcoal#3B3B3B
Primary Button5.27:1
AA

Best for the main action users should notice first.

BackgroundMuted Lilac#A394C7TextCharcoal#3B3B3B
Secondary Button4.06:1
Large text

Useful for softer choices and secondary paths.

BackgroundLavender Gray#DDD3E4TextMuted Lilac#A394C7
Outlined Button1.91:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundLavender Gray#DDD3E4TextPastel Blue#90B7D1
Text Button1.47:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsSplit Complementary color relationship
9:41Pastel Dream Creative Color Palette Color role balance
Split Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CPastel Dream Creative Color PaletteCreative brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors form an analogous cool-toned triad of soft blue, muted lilac, and warm peach, reflecting a gentle and inviting mood that is cohesive and comforting.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Pastel Blue #90B7D1
HeadlineUsed for main titles and key messages.Pastel Blue #90B7D1
LinkUsed for links and interactive text.Pastel Blue #90B7D1

Buttons

Primary Button
BackgroundPastel Blue #90B7D1
TextCharcoal #3B3B3B
Secondary Button
BackgroundMuted Lilac #A394C7
TextCharcoal #3B3B3B
Outlined Button
BackgroundMuted Lilac #A394C7
TextMuted Lilac #A394C7

Interface

TextDefault readable body text.Charcoal #3B3B3B
Bg LightLight page or section background.Lavender Gray #DDD3E4
Bg DarkDark page or section background.Soft Peach #F0CFC1
IconSmall interface icons and marks.Light Sky Blue #C0D3E8
BorderCards, inputs, and component borders.Light Sky Blue #C0D3E8
DividerSubtle separators between content.Light Sky Blue #C0D3E8
OutlineFocus rings and emphasis outlines.Light Sky Blue #C0D3E8

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors form an analogous cool-toned triad of soft blue, muted lilac, and warm peach, reflecting a gentle and inviting mood that is cohesive and comforting.

PrimaryPastel Blue

RolesLogo, Link, Btn Primary Bg, Headline

Pastel Blue provides a calm and trustworthy quality, perfect for a friendly yet professional impression.

HEX#90B7D1
RGB144, 183, 209
HSL204, 41, 69
CMYK31, 12, 0, 18
SecondaryMuted Lilac

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Muted Lilac adds a dreamy, creative flair that complements the blue while softening the palette.

HEX#A394C7
RGB163, 148, 199
HSL258, 31, 68
CMYK18, 26, 0, 22
TertiarySoft Peach

RolesBg Dark

Soft Peach introduces warmth and approachability, balancing the cooler tones with gentle friendliness.

HEX#F0CFC1
RGB240, 207, 193
HSL18, 61, 85
CMYK0, 14, 20, 6

Support Colors

Support colors extend the palette with subtle variations that enhance usability and maintain softness, reinforcing the brand's delicate and whimsical vibe without overpowering.

Light Sky Blue

RolesIcon, Border, Divider, Outline

Light Sky Blue supports the main blue with a lighter tone for subtle iconography and borders, ensuring a consistent airy feel.

HEX#C0D3E8
RGB192, 211, 232
HSL212, 47, 83
CMYK17, 9, 0, 9
Lavender Gray

RolesBg Light

Lavender Gray offers a muted neutral supporting background that amplifies the lilac tones while keeping content legible.

HEX#DDD3E4
RGB221, 211, 228
HSL275, 24, 86
CMYK3, 7, 0, 11

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White
HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Near White
HEX#F7F6F8
RGB247, 246, 248
HSL270, 13, 97
CMYK0, 1, 0, 3
Charcoal

RolesText, Btn Primary Text, Btn Secondary Text

HEX#3B3B3B
RGB59, 59, 59
HSL0, 0, 23
CMYK0, 0, 0, 77

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-pastel-blue: #90B7D1;
  --color-muted-lilac: #A394C7;
  --color-soft-peach: #F0CFC1;
  --color-light-sky-blue: #C0D3E8;
  --color-lavender-gray: #DDD3E4;
  --color-pure-white: #FFFFFF;
  --color-near-white: #F7F6F8;
  --color-charcoal: #3B3B3B;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #90B7D1;
  --role-link: #90B7D1;
  --role-btn-primary-bg: #90B7D1;
  --role-headline: #90B7D1;
  --role-btn-secondary-bg: #A394C7;
  --role-btn-outlined-border: #A394C7;
  --role-btn-outlined-text: #A394C7;
  --role-bg-dark: #F0CFC1;
  --role-icon: #C0D3E8;
  --role-border: #C0D3E8;
  --role-divider: #C0D3E8;
  --role-outline: #C0D3E8;
  --role-bg-light: #DDD3E4;
  --role-text: #3B3B3B;
  --role-btn-primary-text: #3B3B3B;
  --role-btn-secondary-text: #3B3B3B;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "pastel-blue": "#90B7D1",
    "muted-lilac": "#A394C7",
    "soft-peach": "#F0CFC1",
    "light-sky-blue": "#C0D3E8",
    "lavender-gray": "#DDD3E4",
    "pure-white": "#FFFFFF",
    "near-white": "#F7F6F8",
    "charcoal": "#3B3B3B"
}
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