Cola Blue#005CB9
Soda Red#E31B23
Spark Blue#4FA3D9
Cola Garnet#8A1538
Palette direction

Pepsi Inspired Creative Color Palette

A Pepsi-inspired palette with a bold cola-blue core, a vivid red accent, and a crisp white-red-white structure that feels instantly familiar without copying the brand exactly. The system balances high-energy retail visibility with clean digital usability, keeping the palette iconic, fast-moving, and

ComplementaryEcommercepepsi inspiredcola bluesoft drink brandingrefreshing palette
palette-preview.example
Ecommerce color direction

Pepsi Inspired Creative Color Palette

A Pepsi-inspired palette with a bold cola-blue core, a vivid red accent, and a crisp white-red-white structure that feels instantly familiar without copying the brand exactly. The system balances high-energy retail visibility with clean digital usability, keeping the palette iconic, fast-moving, and

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Cola Blue #005CB96.5:1 Strong
Logo Pure White #FFFFFFon Soda Red #E31B234.7:1 Strong
Logo Deep Ink #111827on Pure White #FFFFFF17.7:1 Excellent
Logo Deep Ink #111827on Spark Blue #4FA3D96.4:1 Strong
Icon color
BackgroundCola Blue#005CB9TextPure White#FFFFFF
Primary Button6.50:1
AA

Best for the main action users should notice first.

BackgroundSoda Red#E31B23TextPure White#FFFFFF
Secondary Button4.72:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextCola Garnet#8A1538
Outlined Button9.35:1
AAA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextSoda Red#E31B23
Text Button4.72:1
AA

A quiet action for links, navigation, and inline decisions.

Palette composition7 colorsComplementary color relationship
9:41Pepsi Inspired Creative Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CPepsi Inspired Creative Color PaletteEcommerce brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

The main colors pair a deep soda blue with a vivid cola red to create instant brand recognition and energetic contrast. White-based neutrals keep the system clean and modern so the palette feels inspired by Pepsi rather than imitative.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Cola Blue #005CB9
HeadlineUsed for main titles and key messages.Cola Blue #005CB9
LinkUsed for links and interactive text.Soda Red #E31B23

Buttons

Primary Button
BackgroundCola Blue #005CB9
TextPure White #FFFFFF
Secondary Button
BackgroundSoda Red #E31B23
TextPure White #FFFFFF
Outlined Button
BackgroundSpark Blue #4FA3D9
TextCola Garnet #8A1538

Interface

TextDefault readable body text.Deep Ink #111827
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Deep Ink #111827
IconSmall interface icons and marks.Spark Blue #4FA3D9
BorderCards, inputs, and component borders.Frost White #F5F7FA
DividerSubtle separators between content.Frost White #F5F7FA
OutlineFocus rings and emphasis outlines.Frost White #F5F7FA

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors pair a deep soda blue with a vivid cola red to create instant brand recognition and energetic contrast. White-based neutrals keep the system clean and modern so the palette feels inspired by Pepsi rather than imitative.

PrimaryCola Blue

RolesLogo, Btn Primary Bg, Headline

A bright, confident blue that anchors the identity and carries the brand's refreshing, recognizable core.

HEX#005CB9
RGB0, 92, 185
HSL210, 100, 36
CMYK100, 50, 0, 27
SecondarySoda Red

RolesLink, Btn Secondary Bg

A punchy red that adds urgency and shelf impact while giving the system a clear secondary brand voice.

HEX#E31B23
RGB227, 27, 35
HSL358, 79, 50
CMYK0, 88, 85, 11

Support Colors

These accents extend the primary blue-red tension with restrained cool and warm support tones that help UI elements read clearly without competing for attention. They are subtle,用途

Spark Blue

RolesIcon, Btn Outlined Border

A lighter blue support tone that softens interfaces and helps borders and icons feel cohesive with the main blue.

HEX#4FA3D9
RGB79, 163, 217
HSL203, 64, 58
CMYK64, 25, 0, 15
Cola Garnet

RolesBtn Outlined Text

A muted red-violet support that keeps outlined text readable while echoing the red brand accent in a quieter way.

HEX#8A1538
RGB138, 21, 56
HSL342, 74, 31
CMYK0, 85, 59, 46

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Frost White

RolesBorder, Divider, Outline

HEX#F5F7FA
RGB245, 247, 250
HSL216, 33, 97
CMYK2, 1, 0, 2
Deep Ink

RolesBg Dark, Text

HEX#111827
RGB17, 24, 39
HSL221, 39, 11
CMYK56, 38, 0, 85

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-cola-blue: #005CB9;
  --color-soda-red: #E31B23;
  --color-spark-blue: #4FA3D9;
  --color-cola-garnet: #8A1538;
  --color-pure-white: #FFFFFF;
  --color-frost-white: #F5F7FA;
  --color-deep-ink: #111827;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #005CB9;
  --role-btn-primary-bg: #005CB9;
  --role-headline: #005CB9;
  --role-link: #E31B23;
  --role-btn-secondary-bg: #E31B23;
  --role-icon: #4FA3D9;
  --role-btn-outlined-border: #4FA3D9;
  --role-btn-outlined-text: #8A1538;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-border: #F5F7FA;
  --role-divider: #F5F7FA;
  --role-outline: #F5F7FA;
  --role-bg-dark: #111827;
  --role-text: #111827;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "cola-blue": "#005CB9",
    "soda-red": "#E31B23",
    "spark-blue": "#4FA3D9",
    "cola-garnet": "#8A1538",
    "pure-white": "#FFFFFF",
    "frost-white": "#F5F7FA",
    "deep-ink": "#111827"
}
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