Rose Red#D45D7B
Light Rose Pink#E1A0B1
Warm Crimson#B7465F
Medium Gray#A2A2A2
Dusty Rose#DFA7B3
Palette direction

Pink Red Warm Color Palette

This palette draws from the soft pink cake illustration and the warm red text in the logo, blending romantic, delicate hues with grounded, warm tones. The main colors create a friendly and inviting feeling suitable for a bakery or confectionery brand, while the support colors gently complement the warmth with subtle, soft contrasts. The neutrals balance the palette with clean whites and a dark tone for readability and structure.

MonochromaticEcommercepinkredwarmcake
palette-preview.example
Ecommerce color direction

Pink Red Warm Color Palette

This palette draws from the soft pink cake illustration and the warm red text in the logo, blending romantic, delicate hues with grounded, warm tones. The main colors create a friendly and inviting feeling suitable for a bakery or confectionery brand, while the support colors gently complement the warmth with subtle, soft contrasts. The neutrals balance the palette with clean whites and a dark tone for readability and structure.

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Pure White #FFFFFFon Warm Crimson #B7465F5.2:1 Strong
Logo Dark Charcoal #4A3A3Eon Light Rose Pink #E1A0B15.0:1 Strong
Logo Dark Charcoal #4A3A3Eon Pure White #FFFFFF10.7:1 Excellent
Logo Pure White #FFFFFFon Dark Charcoal #4A3A3E10.7:1 Excellent
Icon color
BackgroundRose Red#D45D7BTextPure White#FFFFFF
Primary Button3.72:1
Large text

Best for the main action users should notice first.

BackgroundLight Rose Pink#E1A0B1TextDark Charcoal#4A3A3E
Secondary Button5.02:1
AA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextLight Rose Pink#E1A0B1
Outlined Button2.13:1
Low

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextRose Red#D45D7B
Text Button3.72:1
Large text

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsMonochromatic color relationship
9:41Pink Red Warm Color Palette Color role balance
Monochromatic system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CPink Red Warm Color PaletteEcommerce brand direction ColorFly.design
Strategic palette preview

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Rose Red #D45D7B
HeadlineUsed for main titles and key messages.Warm Crimson #B7465F
LinkUsed for links and interactive text.Rose Red #D45D7B

Buttons

Primary Button
BackgroundRose Red #D45D7B
TextPure White #FFFFFF
Secondary Button
BackgroundLight Rose Pink #E1A0B1
TextDark Charcoal #4A3A3E
Outlined Button
BackgroundLight Rose Pink #E1A0B1
TextLight Rose Pink #E1A0B1

Interface

TextDefault readable body text.Dark Charcoal #4A3A3E
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Light Pink White #F9F1F3
IconSmall interface icons and marks.Medium Gray #A2A2A2
BorderCards, inputs, and component borders.Medium Gray #A2A2A2
DividerSubtle separators between content.Medium Gray #A2A2A2
OutlineFocus rings and emphasis outlines.Medium Gray #A2A2A2

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors use warm red and pink hues that work harmoniously to create a friendly, inviting bakery brand identity that is both romantic and vibrant.

PrimaryRose Red

RolesLogo, Link, Btn Primary Bg

Rose Red delivers warmth and approachability, evoking feelings of sweetness and passion suitable for a dessert brand.

HEX#D45D7B
RGB212, 93, 123
HSL345, 58, 60
CMYK0, 56, 42, 17
SecondaryLight Rose Pink

RolesBtn Secondary Bg, Btn Outlined Border, Btn Outlined Text

Light Rose Pink adds softness and delicacy, balancing the boldness of the Rose Red with a tender, romantic touch.

HEX#E1A0B1
RGB225, 160, 177
HSL344, 52, 75
CMYK0, 29, 21, 12
TertiaryWarm Crimson

RolesHeadline

Warm Crimson deepens the palette with richness and elegance, lending refinement and depth to headlines.

HEX#B7465F
RGB183, 70, 95
HSL347, 45, 50
CMYK0, 62, 48, 28

Support Colors

The support colors bring muted and subtle contrasts offering gentle visual balance without overpowering the main tones, maintaining a soft and inviting ambiance.

Medium Gray

RolesIcon, Border, Divider, Outline

Medium Gray supports the palette by providing neutral contrast and structure while remaining understated.

HEX#A2A2A2
RGB162, 162, 162
HSL0, 0, 64
CMYK0, 0, 0, 36
Dusty Rose

Dusty Rose complements the reds and pinks with a muted warm tone to enhance subtlety and sophistication.

HEX#DFA7B3
RGB223, 167, 179
HSL347, 47, 76
CMYK0, 25, 20, 13

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light, Btn Primary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Light Pink White

RolesBg Dark

HEX#F9F1F3
RGB249, 241, 243
HSL345, 40, 96
CMYK0, 3, 2, 2
Dark Charcoal

RolesText, Btn Secondary Text

HEX#4A3A3E
RGB74, 58, 62
HSL345, 12, 26
CMYK0, 22, 16, 71

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-rose-red: #D45D7B;
  --color-light-rose-pink: #E1A0B1;
  --color-warm-crimson: #B7465F;
  --color-medium-gray: #A2A2A2;
  --color-dusty-rose: #DFA7B3;
  --color-pure-white: #FFFFFF;
  --color-light-pink-white: #F9F1F3;
  --color-dark-charcoal: #4A3A3E;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #D45D7B;
  --role-link: #D45D7B;
  --role-btn-primary-bg: #D45D7B;
  --role-btn-secondary-bg: #E1A0B1;
  --role-btn-outlined-border: #E1A0B1;
  --role-btn-outlined-text: #E1A0B1;
  --role-headline: #B7465F;
  --role-icon: #A2A2A2;
  --role-border: #A2A2A2;
  --role-divider: #A2A2A2;
  --role-outline: #A2A2A2;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-bg-dark: #F9F1F3;
  --role-text: #4A3A3E;
  --role-btn-secondary-text: #4A3A3E;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "rose-red": "#D45D7B",
    "light-rose-pink": "#E1A0B1",
    "warm-crimson": "#B7465F",
    "medium-gray": "#A2A2A2",
    "dusty-rose": "#DFA7B3",
    "pure-white": "#FFFFFF",
    "light-pink-white": "#F9F1F3",
    "dark-charcoal": "#4A3A3E"
}
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