Black#000000
Blue#4477AA
Icy Blue#99BBFF
Slate Gray#666D77
Palette direction

Platinum Blue Black Color Palette

This palette reflects the modern and sophisticated vibe of the image, combining deep blacks with cool blues and neutral grays to convey professionalism and trustworthiness, ideal for a pharmaceutical or healthcare brand identity.

MonochromaticHealth Wellnessblueblackgrayplatinum
palette-preview.example
Health Wellness color direction

Platinum Blue Black Color Palette

This palette reflects the modern and sophisticated vibe of the image, combining deep blacks with cool blues and neutral grays to convey professionalism and trustworthiness, ideal for a pharmaceutical or healthcare brand identity.

Explore the color systemView examplesGuidelines7 colors mapped to roles
Logo contrast guide

Logo color pairings

Each column shows a usable logo color on a palette background, with contrast checked for clarity.

Logo White #FFFFFF
on Black #000000

21.0:1 Excellent

Logo Black #000000
on Icy Blue #99BBFF

10.9:1 Excellent

Logo White #FFFFFF
on Blue #4477AA

4.7:1 Strong

Logo Black #000000
on White #FFFFFF

21.0:1 Excellent
Motion gradient

Gradient background

Built from the main brand color and one generated shade, so the effect feels modern without leaving the palette.

Business card

Printed materials without guessing.

A neutral card system with the logo color, contact text, and a restrained palette accent.

Avery Stone Palette designer avery@example.com colorfly.design
Mobile website

The palette has to survive the small screen.

A mobile landing page preview with logo, navigation, headline, CTA, content card, and chart color usage.

Health Wellness Platinum Blue Black Color Palette

The main colors combine a balanced mix of deep black, icy blue, and medium blue, establishing a recognizable and trustworthy system that supports a sleek, modern aesthetic.

Gradient type

Gradient on text

A cleaner way to use the brand color as a digital accent without turning the whole interface colorful.

Analytics system

Dashboards need more than one pretty color.

Numbers, pie charts, bars, stacked bars, and lines reveal whether the palette can support real product interfaces.

Revenue$84.2k+18.4%
Retention72%Stable
Signals7Monochromatic
Audience split
Monthly growth
Trend line

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Black #000000
HeadlineUsed for main titles and key messages.Blue #4477AA
LinkUsed for links and interactive text.Blue #4477AA

Buttons

Primary Button
Contrast21.00:1AA
BackgroundBlack #000000
TextWhite #FFFFFF
Secondary Button
Contrast4.70:1AA
BackgroundBlue #4477AA
TextWhite #FFFFFF
Outlined Button
Contrast1.93:1Low
BorderBlack #000000
TextIcy Blue #99BBFF

Interface

TextDefault readable body text.Charcoal #1A1A1A
Bg LightLight page or section background.White #FFFFFF
Bg DarkDark page or section background.Charcoal #1A1A1A
IconSmall interface icons and marks.Slate Gray #666D77
BorderCards, inputs, and component borders.Slate Gray #666D77
DividerSubtle separators between content.Slate Gray #666D77
OutlineFocus rings and emphasis outlines.Slate Gray #666D77

Print Color Values

CMYK values are calculated from HEX by default. Adjust them only when preparing print materials.

Screen colors stay unchanged.Manual CMYK edits are used in exports and handoff.
Calculated CMYK
BlackMain color - #000000
Calculated CMYK
BlueMain color - #4477AA
Calculated CMYK
Icy BlueMain color - #99BBFF
Calculated CMYK
Slate GraySupport color - #666D77
Calculated CMYK
WhiteNeutral color - #FFFFFF
Calculated CMYK
SnowNeutral color - #F5F7FA
Calculated CMYK
CharcoalNeutral color - #1A1A1A

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

The main colors combine a balanced mix of deep black, icy blue, and medium blue, establishing a recognizable and trustworthy system that supports a sleek, modern aesthetic.

PrimaryBlack

RolesLogo, Btn Primary Bg, Btn Outlined Border

Black conveys sophistication, strength, and professionalism, forming a strong foundation for the brand identity.

HEX#000000
RGB0, 0, 0
HSL0, 0, 0
CMYK0, 0, 0, 100
SecondaryBlue

RolesLink, Btn Secondary Bg, Headline

This medium blue provides a calm and dependable impression, valuable for creating trust and approachability.

HEX#4477AA
RGB68, 119, 170
HSL210, 43, 47
CMYK60, 30, 0, 33
TertiaryIcy Blue

RolesBtn Outlined Text

Icy Blue is refreshing and modern, offering a softer accent that complements the darker blues and black.

HEX#99BBFF
RGB153, 187, 255
HSL220, 100, 80
CMYK40, 27, 0, 0

Support Colors

The support colors extend the main palette with complementary cool gray tones that enhance readability and provide visual relief without competing with the primary colors.

Slate Gray

RolesIcon, Border, Divider, Outline

Slate Gray adds a neutral, balanced tone that anchors the palette and enhances interface elements with subtle contrast.

HEX#666D77
RGB102, 109, 119
HSL215, 8, 43
CMYK14, 8, 0, 53

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

White

RolesBg Light, Btn Primary Text, Btn Secondary Text

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Snow
HEX#F5F7FA
RGB245, 247, 250
HSL216, 33, 97
CMYK2, 1, 0, 2
Charcoal

RolesBg Dark, Text

HEX#1A1A1A
RGB26, 26, 26
HSL0, 0, 10
CMYK0, 0, 0, 90

Export and Handoff

Copy palette values, role tokens, animated gradient snippets, and structured handoff data for websites, design systems, and client work.

Export logo in seconds

Click to copy and go to Logo Export on myLogo.review to export your logo files in seconds.

Use when: you want to send this palette into myLogo.review.
COLORFLY_PALETTE_V2
{
    "format": "colorfly_palette_v2",
    "source": "colorfly.design",
    "colors": [
        {
            "name": "Black",
            "hex": "#000000",
            "role": "main",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 100,
                "source": "colorfly"
            }
        },
        {
            "name": "Blue",
            "hex": "#4477AA",
            "role": "main",
            "cmyk": {
                "c": 60,
                "m": 30,
                "y": 0,
                "k": 33,
                "source": "colorfly"
            }
        },
        {
            "name": "Icy Blue",
            "hex": "#99BBFF",
            "role": "main",
            "cmyk": {
                "c": 40,
                "m": 27,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Slate Gray",
            "hex": "#666D77",
            "role": "support",
            "cmyk": {
                "c": 14,
                "m": 8,
                "y": 0,
                "k": 53,
                "source": "colorfly"
            }
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 0,
                "source": "colorfly"
            }
        },
        {
            "name": "Snow",
            "hex": "#F5F7FA",
            "role": "neutral",
            "cmyk": {
                "c": 2,
                "m": 1,
                "y": 0,
                "k": 2,
                "source": "colorfly"
            }
        },
        {
            "name": "Charcoal",
            "hex": "#1A1A1A",
            "role": "neutral",
            "cmyk": {
                "c": 0,
                "m": 0,
                "y": 0,
                "k": 90,
                "source": "colorfly"
            }
        }
    ]
}
END_COLORFLY_PALETTE

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-black: #000000;
  --color-blue: #4477AA;
  --color-icy-blue: #99BBFF;
  --color-slate-gray: #666D77;
  --color-white: #FFFFFF;
  --color-snow: #F5F7FA;
  --color-charcoal: #1A1A1A;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #000000;
  --role-btn-primary-bg: #000000;
  --role-btn-outlined-border: #000000;
  --role-link: #4477AA;
  --role-btn-secondary-bg: #4477AA;
  --role-headline: #4477AA;
  --role-btn-outlined-text: #99BBFF;
  --role-icon: #666D77;
  --role-border: #666D77;
  --role-divider: #666D77;
  --role-outline: #666D77;
  --role-bg-light: #FFFFFF;
  --role-btn-primary-text: #FFFFFF;
  --role-btn-secondary-text: #FFFFFF;
  --role-bg-dark: #1A1A1A;
  --role-text: #1A1A1A;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "black": "#000000",
    "blue": "#4477AA",
    "icy-blue": "#99BBFF",
    "slate-gray": "#666D77",
    "white": "#FFFFFF",
    "snow": "#F5F7FA",
    "charcoal": "#1A1A1A"
}

Moving gradient background

Copy the animated radial gradient background from the visualizer, with this palette already applied.

Use when: you want the hero gradient effect.
<div class="colorfly-moving-gradient-bg">
  <span class="colorfly-gradient-spark" aria-hidden="true"></span>
  <div>
    <small>Motion gradient</small>
    <h2>Gradient background</h2>
    <p>A moving brand gradient built from your palette.</p>
  </div>
</div>

<style>
.colorfly-moving-gradient-bg {
  --gradient-anchor: #000000;
  --gradient-partner: #737373;
  --gradient-accent: #666D77;
  --gradient-text: #FFFFFF;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 340px;
  overflow: hidden;
  padding: 42px;
  color: var(--gradient-text);
  border-radius: 28px;
  background:
    radial-gradient(circle at 20% 82%, color-mix(in srgb, var(--gradient-accent) 48%, transparent) 0 14%, transparent 42%),
    radial-gradient(circle at 84% 18%, color-mix(in srgb, var(--gradient-partner) 52%, transparent) 0 16%, transparent 46%),
    linear-gradient(135deg, var(--gradient-anchor), color-mix(in srgb, var(--gradient-anchor) 72%, black 18%), var(--gradient-partner), var(--gradient-anchor));
  background-size: 160% 160%, 180% 180%, 240% 240%;
  animation: colorfly-gradient-bg 10.5s cubic-bezier(.72, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg > div {
  position: relative;
  z-index: 1;
  max-width: 640px;
  text-align: center;
}
.colorfly-moving-gradient-bg::before,
.colorfly-moving-gradient-bg::after,
.colorfly-gradient-spark {
  content: "";
  position: absolute;
  z-index: 0;
  aspect-ratio: 1;
  border-radius: 50%;
  pointer-events: none;
  mix-blend-mode: screen;
}
.colorfly-moving-gradient-bg::before {
  left: -10%;
  top: -18%;
  width: min(520px, 72%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-partner) 88%, white 8%) 0%, transparent 66%),
    radial-gradient(circle at 68% 32%, color-mix(in srgb, var(--gradient-accent) 58%, white 10%) 0%, transparent 38%);
  opacity: .86;
  animation: colorfly-gradient-orb-one 11s cubic-bezier(.65, 0, .22, 1) infinite;
}
.colorfly-moving-gradient-bg::after {
  right: -12%;
  bottom: -24%;
  width: min(620px, 82%);
  background:
    radial-gradient(circle, color-mix(in srgb, var(--gradient-accent) 86%, white 6%) 0%, transparent 68%),
    radial-gradient(circle at 28% 72%, color-mix(in srgb, var(--gradient-partner) 62%, white 8%) 0%, transparent 42%);
  opacity: .78;
  animation: colorfly-gradient-orb-two 12.8s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-spark {
  left: 42%;
  top: 44%;
  width: min(360px, 54%);
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-anchor) 64%, white 12%) 0%, transparent 62%);
  opacity: .46;
  animation: colorfly-gradient-spark 9.2s cubic-bezier(.62, 0, .2, 1) infinite;
}
@keyframes colorfly-gradient-bg {
  0%, 100% { background-position: 0% 46%, 100% 24%, 0% 50%; }
  18% { background-position: 44% 88%, 58% 12%, 34% 22%; }
  39% { background-position: 86% 38%, 18% 74%, 86% 64%; }
  63% { background-position: 26% 16%, 84% 92%, 42% 100%; }
  82% { background-position: 68% 68%, 32% 30%, 100% 34%; }
}
@keyframes colorfly-gradient-orb-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  22% { transform: translate3d(78%, 22%, 0) scale(1.12); }
  47% { transform: translate3d(44%, 86%, 0) scale(.92); }
  72% { transform: translate3d(112%, 56%, 0) scale(1.2); }
}
@keyframes colorfly-gradient-orb-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1.08); }
  19% { transform: translate3d(-48%, -18%, 0) scale(.9); }
  53% { transform: translate3d(-92%, -62%, 0) scale(1.14); }
  79% { transform: translate3d(-22%, -86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-spark {
  0%, 100% { transform: translate3d(-12%, -8%, 0) scale(.84); }
  28% { transform: translate3d(52%, -34%, 0) scale(1.08); }
  58% { transform: translate3d(-44%, 38%, 0) scale(.96); }
  84% { transform: translate3d(20%, 28%, 0) scale(1.18); }
}
</style>

Moving gradient text

Copy the animated gradient text treatment from the visualizer, generated from the main and support colors.

Use when: you want gradient headline text.
<div class="colorfly-gradient-text-card">
  <small>Gradient type</small>
  <h2>Gradient on text</h2>
  <p>A moving text gradient built from your palette.</p>
</div>

<style>
.colorfly-gradient-text-card {
  --gradient-text-a: #000000;
  --gradient-text-b: #737373;
  --gradient-text-c: #666D77;
  position: relative;
  display: grid;
  place-items: center;
  min-height: 310px;
  overflow: hidden;
  padding: 42px;
  text-align: center;
  border-radius: 28px;
  background:
    radial-gradient(circle at 14% 18%, color-mix(in srgb, var(--gradient-text-a) 8%, transparent), transparent 28%),
    linear-gradient(135deg, #fff, #fbfbfd);
}
.colorfly-gradient-text-card::before,
.colorfly-gradient-text-card::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border-radius: 50%;
  filter: blur(2px);
}
.colorfly-gradient-text-card::before {
  left: 9%;
  top: 15%;
  width: min(330px, 48%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-a) 20%, transparent) 0%, transparent 68%);
  animation: colorfly-gradient-text-glow-one 8s cubic-bezier(.62, 0, .2, 1) infinite;
}
.colorfly-gradient-text-card::after {
  right: 7%;
  bottom: 6%;
  width: min(360px, 52%);
  aspect-ratio: 1;
  background: radial-gradient(circle, color-mix(in srgb, var(--gradient-text-c) 18%, transparent) 0%, transparent 70%);
  animation: colorfly-gradient-text-glow-two 9.5s cubic-bezier(.56, 0, .25, 1) infinite;
}
.colorfly-gradient-text-card small,
.colorfly-gradient-text-card p {
  position: relative;
  z-index: 1;
  color: #65616d;
}
.colorfly-gradient-text-card h2 {
  position: relative;
  z-index: 1;
  margin: 10px 0 12px;
  color: transparent;
  font-size: clamp(42px, 8vw, 96px);
  line-height: .92;
  background:
    radial-gradient(circle at 18% 50%, var(--gradient-text-b) 0 12%, transparent 38%),
    radial-gradient(circle at 82% 44%, var(--gradient-text-c) 0 14%, transparent 40%),
    linear-gradient(100deg, var(--gradient-text-a), var(--gradient-text-b), var(--gradient-text-c), var(--gradient-text-a));
  background-size: 220% 220%, 240% 240%, 280% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  animation: colorfly-gradient-text-shift 6.2s cubic-bezier(.68, 0, .22, 1) infinite;
}
@keyframes colorfly-gradient-text-shift {
  0%, 100% { background-position: 8% 52%, 92% 42%, 0% 50%; }
  27% { background-position: 78% 18%, 28% 82%, 42% 50%; }
  61% { background-position: 36% 92%, 86% 24%, 100% 50%; }
  84% { background-position: 92% 48%, 18% 40%, 58% 50%; }
}
@keyframes colorfly-gradient-text-glow-one {
  0%, 100% { transform: translate3d(0, 0, 0) scale(.92); }
  42% { transform: translate3d(80%, 32%, 0) scale(1.12); }
  72% { transform: translate3d(28%, 86%, 0) scale(.98); }
}
@keyframes colorfly-gradient-text-glow-two {
  0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
  36% { transform: translate3d(-62%, -18%, 0) scale(.9); }
  76% { transform: translate3d(-36%, -78%, 0) scale(1.12); }
}
</style>
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