Neon Lime#B8FF2C
Aqua Shock#00D7FF
Ultra Violet#7A2CFF
Pulse Magenta#FF4FD8
Mint Surge#5BE7C4
Palette direction

Prime Inspired Hydration Color Palette

A loud, high-energy palette built around electric citrus and vivid aqua with a punchy purple accent, designed to feel sporty, modern, and unmistakably Gen Z. The bright main colors create instant shelf impact while the cool supports add motion and digital polish without dulling the brand's intensity

ComplementaryHealth Wellnesshydrationsportygen zbold
palette-preview.example
Health Wellness color direction

Prime Inspired Hydration Color Palette

A loud, high-energy palette built around electric citrus and vivid aqua with a punchy purple accent, designed to feel sporty, modern, and unmistakably Gen Z. The bright main colors create instant shelf impact while the cool supports add motion and digital polish without dulling the brand's intensity

Explore the color system
Logo contrast guide

Logo color pairings

ColorFly checks the palette colors against each other and suggests the clearest logo/background combinations.

Logo Midnight Ink #0B1020on Neon Lime #B8FF2C15.7:1 Excellent
Logo Midnight Ink #0B1020on Aqua Shock #00D7FF11.0:1 Excellent
Logo Pure White #FFFFFFon Ultra Violet #7A2CFF5.8:1 Strong
Logo Midnight Ink #0B1020on Pure White #FFFFFF18.9:1 Excellent
Icon color
BackgroundNeon Lime#B8FF2CTextMidnight Ink#0B1020
Primary Button15.67:1
AAA

Best for the main action users should notice first.

BackgroundAqua Shock#00D7FFTextMidnight Ink#0B1020
Secondary Button10.97:1
AAA

Useful for softer choices and secondary paths.

BackgroundPure White#FFFFFFTextUltra Violet#7A2CFF
Outlined Button5.78:1
AA

Good for lower-emphasis actions on light surfaces.

BackgroundPure White#FFFFFFTextAqua Shock#00D7FF
Text Button1.73:1
Low

A quiet action for links, navigation, and inline decisions.

Palette composition8 colorsComplementary color relationship
9:41Prime Inspired Hydration Color Palette Color role balance
Complementary system
60% DominantNeutrals

Backgrounds, large surfaces, whitespace, and reading comfort.

30% SecondarySupport colors

Sections, secondary UI, illustrations, and repeated brand moments.

10% AccentMain colors

High-attention moments like primary actions and memorable highlights.

CPrime Inspired Hydration Color PaletteHealth Wellness brand direction ColorFly.design
Strategic palette preview
Why it works

A usable
color system.

Electric citrus and vivid aqua create the core brand tension, with purple adding a sharp pop that keeps the system youthful and highly recognizable. The hues are loud enough for Gen Z appeal but still work as a disciplined identity system.

Clear roles create a consistent brand experience.

Color Roles and Usage Map

Assign existing palette colors to brand, typography, and interface roles.

Brand identity

LogoUsed for logo marks and core brand symbols.Neon Lime #B8FF2C
HeadlineUsed for main titles and key messages.Ultra Violet #7A2CFF
LinkUsed for links and interactive text.Aqua Shock #00D7FF

Buttons

Primary Button
BackgroundNeon Lime #B8FF2C
TextMidnight Ink #0B1020
Secondary Button
BackgroundAqua Shock #00D7FF
TextMidnight Ink #0B1020
Outlined Button
BackgroundUltra Violet #7A2CFF
TextUltra Violet #7A2CFF

Interface

TextDefault readable body text.Midnight Ink #0B1020
Bg LightLight page or section background.Pure White #FFFFFF
Bg DarkDark page or section background.Midnight Ink #0B1020
IconSmall interface icons and marks.Pulse Magenta #FF4FD8
BorderCards, inputs, and component borders.Mint Surge #5BE7C4
DividerSubtle separators between content.Mint Surge #5BE7C4
OutlineFocus rings and emphasis outlines.Mint Surge #5BE7C4

Palette Colors

A compact view of the brand, support, and neutral colors that make up this system.

Main (Brand) Colors

Electric citrus and vivid aqua create the core brand tension, with purple adding a sharp pop that keeps the system youthful and highly recognizable. The hues are loud enough for Gen Z appeal but still work as a disciplined identity system.

PrimaryNeon Lime

RolesLogo, Btn Primary Bg

A high-voltage citrus green that grabs attention fast and gives the brand its loud, sporty signature.

HEX#B8FF2C
RGB184, 255, 44
HSL80, 100, 59
CMYK28, 0, 83, 0
SecondaryAqua Shock

RolesLink, Btn Secondary Bg

A vivid aqua that feels fast, refreshing, and digital-first, ideal for motion, UI, and hydration cues.

HEX#00D7FF
RGB0, 215, 255
HSL189, 100, 50
CMYK100, 16, 0, 0
TertiaryUltra Violet

RolesHeadline, Btn Outlined Border, Btn Outlined Text

A sharp purple accent that adds edge and contrast, keeping the palette modern rather than overly neon.

HEX#7A2CFF
RGB122, 44, 255
HSL262, 100, 59
CMYK52, 83, 0, 0

Support Colors

The support accents extend the energy of the core palette while staying secondary, adding depth and usability across charts, highlights, and interactive states. Their cooler, dimmė

Pulse Magenta

RolesIcon

A hot magenta accent that amplifies the youthful, hype-driven feel without replacing the main color story.

HEX#FF4FD8
RGB255, 79, 216
HSL313, 100, 65
CMYK0, 69, 15, 0
Mint Surge

RolesBorder, Divider, Outline

A softer mint that tempers the brighter hues and provides clean structure for UI and packaging systems.

HEX#5BE7C4
RGB91, 231, 196
HSL165, 74, 63
CMYK61, 0, 15, 9

Neutral Colors

Utility colors for backgrounds, text, borders, and balance.

Pure White

RolesBg Light

HEX#FFFFFF
RGB255, 255, 255
HSL0, 0, 100
CMYK0, 0, 0, 0
Ice Mist
HEX#F4F7FB
RGB244, 247, 251
HSL214, 47, 97
CMYK3, 2, 0, 2
Midnight Ink

RolesBg Dark, Text, Btn Primary Text, Btn Secondary Text

HEX#0B1020
RGB11, 16, 32
HSL226, 49, 8
CMYK66, 50, 0, 87

Export and Handoff

Copy palette values for design systems, websites, and client handoff.

Color tokens

Use these in CSS when you want every raw palette color available by name. Best for websites, landing pages, and design system variables.

Use when: you need the actual colors.
:root {
  --color-neon-lime: #B8FF2C;
  --color-aqua-shock: #00D7FF;
  --color-ultra-violet: #7A2CFF;
  --color-pulse-magenta: #FF4FD8;
  --color-mint-surge: #5BE7C4;
  --color-pure-white: #FFFFFF;
  --color-ice-mist: #F4F7FB;
  --color-midnight-ink: #0B1020;
}

Role tokens

Use these in CSS when colors are assigned to practical jobs like text, buttons, borders, links, and backgrounds.

Use when: you need UI roles, not just swatches.
:root {
  --role-logo: #B8FF2C;
  --role-btn-primary-bg: #B8FF2C;
  --role-link: #00D7FF;
  --role-btn-secondary-bg: #00D7FF;
  --role-headline: #7A2CFF;
  --role-btn-outlined-border: #7A2CFF;
  --role-btn-outlined-text: #7A2CFF;
  --role-icon: #FF4FD8;
  --role-border: #5BE7C4;
  --role-divider: #5BE7C4;
  --role-outline: #5BE7C4;
  --role-bg-light: #FFFFFF;
  --role-bg-dark: #0B1020;
  --role-text: #0B1020;
  --role-btn-primary-text: #0B1020;
  --role-btn-secondary-text: #0B1020;
}

JSON

Use this structured palette data in apps, generators, plugins, or tools that need to read the palette programmatically.

Use when: a developer or app needs data.
{
    "neon-lime": "#B8FF2C",
    "aqua-shock": "#00D7FF",
    "ultra-violet": "#7A2CFF",
    "pulse-magenta": "#FF4FD8",
    "mint-surge": "#5BE7C4",
    "pure-white": "#FFFFFF",
    "ice-mist": "#F4F7FB",
    "midnight-ink": "#0B1020"
}
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